"Every action has an equal and opposite reaction. Don't be afraid of trying something hard, different, and difficult because you will either succeed or fail but even your failure will give a lesson that no one in the world can teach you."
While he longed for success, UmeshAhirrao's fundamental belief in fearlessly workingin the direction of the goalspersistently became his key to success. The visionary behind his brainchild digital marketing venture, leads the brand in the roles of Founder and Managing Director at Osumare Pvt. Ltd today.
Fierce, ardent, and innovation-driven, Umesh, navigated through an adventurous journey after the idea struck him to own a multinational company. With an educational background of Bachelors in Engineering, MBA, and PhD in CSR, fancied IT and Digital Marketing domain and the idea to create a unique platform which today is escalating rapidly towards success on the global map with an overseas expansion in USA, UK, and Australia.
Today, the 2012 founded company, Osumare, commands 360-degree digital marketing services, online marketing services, internet marketing services, Google map optimization, Google penalty removal service, software design & development, and political online campaign management services equipped with their out-of-the-box marketing skills.
While digital marketing and online presence have been an inevitable need for every business, he incepted Osumare Marketing Solutions Pune to serve a dignified clientele from diversified verticals like I.T, Education, Real estate, manufacturing, pharmaceuticals, E-commerce, healthcare, and hospitality.
"Digital marketing industry is a rapidly transforming space where different technologies emerge each day including AI and human behaviour-driven programmatic campaigns. We remain updated with the latest ins and outs of digital marketing skills and ammunition to deliver the best results to the Osumare Marketing Solutions clientele.
We remained unfazed in the face of peaks and valleys in the journey to become a global market leader. Establishing the trustworthy and result-oriented brand name was an initial challenge we overcame with each successful assignment with our committed collective efforts toward client delight. While walking a path we have analyzed that many clients are looking for good marketing associates who will be part of their growth story.
The ones who can offer guaranteed results, we worked out on the same. Today, we are the only digital marketing agency in India who works on different digital marketing assignments on an assured result-oriented basis, the USP which leads to long relationships with clients," Umesh penned.
The Osumare family is a team of 34 creative minds who always think out of the box and unique solutions. The team at a renowned content marketing company in Pune doesn't work in the bounds of monotonous work routines; they seek fun and are driven with the passion to work. "
We ensure that each member possesses the best skillset and are mostly certified in the domain they are working," Umesh emphasized.
"COVID was indeed a difficult period for everyone, including us. Shifting the team completely to the work-from-home model was not a piece of cake but technology drove the change and we worked on a secure cloud environment that offered ease of adaptability. Hence, we benefited from the IT infrastructure," Umesh asserted.
The ISO 9001:2015 & ISO/IEC 27001:2013 certified company handles each data accessed in the most secure environment as per the international standards. The Covid-19 pandemic is causing the situations where many businesses are cutting down on their expenses, even the marketing expenses, but Osumare trusts that the situation will be better soon as they continue to comprehensively assist their existing clientele.
The brand, during the pandemic, engaged its employees through different fun and entertainment activities and some online fitness activities like online Zumba and Yoga sessions to remain stress-free, motivated and healthy. This was followed by one to one employee session from the HR head to understand and make them feel that as an Osumare family we are always together.
From regular e-meeting with the employees to frequent e-meetings with the clients, we matched the pace of the industry during the global pandemic to ensure association and support in these difficult times. As a leading digital marketing firm, we spearheaded different campaign ideas considering the challenges and their respective solutions for our clientele from different verticals to drive more revenue to our clients.
"Success is self-satisfaction with the knowledge of working ethically and delivering the desired results. Success is the ability to travel the extra mile for clients' delight. The credit of the success goes to all our stakeholders like clients, our dedicated team, our technology partners, and our well-wishers," Umesh answered the question.
In a dynamic technology-driven industry, Osumare remains relevant with regular workshops, seminars, and team sessions focused on skills and technology updates. The brand ensures its fore-front stance in the latest happenings in the digital marketing landscape.
The brand is on the road to expand to expansion in Indian and foreign lands. With expansion plans to move to six new cities in India within a year, they are also looking at making a mark in the USA, Australia and the UK in the next couple of years.
Also, the brand will be leveraging the interest of many personal investors, angel investors and venture capitalists with the launch of their web portals and apps for the revolution in the entertainment, retail, and real estate industry. These innovative high-value return based market trendsetting products will be launching within a year post-Covid-19 normalization.
Umesh envisions Osumare to become a bigger multinational brand in the next five years. He spearheads the brand to encompass presence in more than 10 countries, become a family of 500+ members, and a client portfolio of more than 2000+ clients across the globe. What's more? The plans for web applications in the field of entertainment, retail, and real estate domain are in the pipeline with expected more than 1 billion active users on each platform.
"Don't just think, act on your thoughts and go ahead. There are plenty of opportunities to exploit. Everyone is looking for a genuine partner to work with. Create a brand with strong ethics and principles, with the customer at the centre of your product or services. Brainstorm ideas to address domain problems. Success is inevitable. Get started today," Umesh shared.
A digital marketing establishment actively participates in CSR activities. On the same lines, every year, Osumare supports five entrepreneur's business growth with free consultation and guidance. These entrepreneurs are finalized after fulfilling certain criteria.
The endeavor mostly is targeted towards becoming the wind under the wings of entrepreneurs from financially unsound, preferentially, from defense and farming families in the rural parts of the country.
"Be optimistic in life. Don't hesitate to face the challenges. Go and chase your dreams, don't keep any stone unturned to make your dreams a reality. Consistency is the key to success."