By infusing its global expertise, Jabra is Re-characterizing Acoustic Intelligence & Unified Communications in India

By infusing its global expertise, Jabra is Re-characterizing Acoustic Intelligence & Unified Communications in India

By infusing its global expertise, Jabra is Re-characterizing Acoustic Intelligence & Unified Communications in India

Still handling the enterprise's communication over fixed-line desk phones? The situation worsens more when key details are missed out, thanks to icky situations like degraded call and/or video quality. The demand for richer and more powerful communication tools is not a surprise to address the complications of disturbed business communication spectrum. A tweak is playing a crucial role in sailing smoothly communication process with measurable quantifiable cost savings. This 'tweak', Unified Communication has become the catchphrase of the moment. Underlying in the industry from last 20 years, today Unified Communication is driving businesses to crack the complex communication problem by helping them to respond rapidly to changing developments to meet customer demands and improve profitability. Mapping this urge, Jabra stepped into the market to provide excellence and expertise in the arena of certified UC headsets and speakerphones. Technology leader Jabra is redefining the way sound is experienced. Jabra assists professionals in all types of businesses in being more productive with the wireless headsets and earbuds designed to fit any lifestyle – from sports enthusiasts to commuters and office workers. This crown jewel is a part of a legacy which embraces 147 years of expertise, capabilities, and insights pioneered for producing seasoned group some of the best and most innovative audio devices in the world – The GN Group.

The Onset: GN's group's voyage of creating the most advanced audio solutions to hear more, do more & be more

The GN Group's core competencies in the human ear, sound applications, connectivity and miniaturization, all uniquely residing under the same roof, are the foundation for the group's strong brands, where Jabra remains the flagship brand of GN Audio.Founded in 1869, GN Group is acknowledged for delivering excellence buttoned up in its products across 100 geographies globally. The group has pioneered new communication experiences from wired to wireless – from the continental telegraph connections of the 19th century to the technologically advanced and user-friendly headsets and hearing aids of the 21st century by implying their unrivaled understanding of sound and speech. GN Audio has mastered in innovation and brought to market what the world thought wasn't possible.

GN's legacy of producing world's first sound solutions and pioneering advancements in technology include 2.4 GHz technology in hearing aids for direct connectivity and the world's first hearing aid made for iPhone with direct stereo sound streaming.The group also launched the world's first professional active noise cancellation headphone certified for all leading Unified Communication platforms and launched the world's first wireless Dolby sports earbuds with integrated heart rate monitor.

Brewing up Jabra: the core competencies

  • Delivers certified integration by partnering with all major UC systems
  • Helped thousands of IT managers deploy headsets
  • Possess great headsets and speakerphones suited for every situation

India is a fast growing market for Jabra globally in enterprise space.This growth is led by the general market growth in Unified Communications and Collaboration market, which is projected to record CAGR of 12% during 2017-2023. In recent years, software and technology have become increasingly important in the development of intelligent headsets and earbuds.  Jabra's product development has been focused on cementing  its position as the world leader among the pack of professional headsets through core competencies of wireless technology and intelligent audio solutions.Their  headsets and speakerphonesare fully compatible with  the softphone client and  provide the added functionality such as remote call control and connectivity to multiple devices.

As per Peter Jayaseelan, MD India,"We work closely with Microsoft and are 'Gold communications' certified. Our Jabra Evolve 75 is the first certified Skype for Business headset meeting Open Office & Outdoor requirements. Jabra products work seamlessly with all Microsoft products. We are a preferred Cisco solution partner. That means we design, develop and test our sound solutions in close co-operation with Cisco and have earned their certification and endorsement. Jabra products work seamlessly with all Cisco Communication platforms. We are an "Avaya DevConnect certified Technology Partner" – the highest level in the Avaya DevConnect program. Jabra products work seamlessly with all Avaya platforms. We are the first professional headset vendor fully integrated with Unify'sWebRTC based collaboration cloud Circuit. It is among the most recommended office and mobile headsets for Circuit. Jabra products work seamlessly with Unify Circuit."

Initiating the disruption: the power of Conversation

The campaign was launched to highlight GN Audio's ability to empower people with the right headset technology for their needs, which can significantly boost their productivity, improve customer relations and drive efficiency. With the campaign, GN Audio reached out to its partners to share whole bouquet of headset solutions, with supporting accessories, to show that there is a Jabra headset for many different types of users, which outlined the potential in supporting  four different profiles and power their productivity. As a result, GN Audio paved the way for future product launches to gain sales traction much faster.

The veterans of GN Audio

Rene Svendsen-Tune,


GN Store Nord & GN Audio

René brings a unique set of capabilities and values to the executive management within global sales, technology investments and the global technology market. René graduated from DanmarksIngeniørakademi in 1981. From 1993, René contributed his professional skills for Nokia Networks where he held various management positions with increasing responsibility. In 2001, he was appointed the global head of the entire customer organization across Nokia Networks. In 2006, René joined the software- and consultancy company Teleca as the President and CEO. From 2012 to 2015, he was president for Europe and Latin America and served as a member of the executive management board in Nokia Networks.

Peter Jayaseelan

 Managing Director, India

GN Audio India

Peter Jayaseelan is a seasoned business leader having more than two decades of global experience in running the business and large sales organizations in the ICT domain. Prior to joining Jabra, he worked as President- APAC at AGC Networks. Other prior roles included Managing Director at Aquity Consulting, Chief Sales Officer at Avaya Global Connect India, Managing Director of Global Connect Australia (an Avaya company), etc.

He is currently the Managing Director of GN Audio India responsible for managing both Enterprise and Consumer business. His approach is focused on creating a strong Jabra brand and increasing the market share in India through increased market coverage, building strong customer relationships, strategic positioning of audio solutions, forging relationships with key alliances and building a high-performance team.He is passionate about building the business, coaching teams, creating processes to run a sustainable business and exploring inorganic growth opportunities.

Expansion Binge & Journey Ahead

GN Audio is persistently investing in sales and marketing in order to continue to deliver attractive revenue growth. To ensure strategy execution – particularly within Commercial and Innovation Excellence – a platform approach is being implemented across professional and consumer products. A combined product management functions across the professionals and consumer segments and a unified distribution sales organization will enable maximum utilization of technology, product and brand investments, as well as address changing partner and distribution patterns. GN Audio's financial targets for 2017 – 2019 is to deliver 6 – 9% organic revenue growth per year (CAGR) and an EBITA margin of 17 – 19%.

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