The miracle magician delivering truly unique experiences and bringing events to life: Woot Factor Events Pvt. Ltd.

The miracle magician delivering truly unique experiences and bringing events to life: Woot Factor Events Pvt. Ltd.

The miracle magician delivering truly unique experiences and bringing events to life: Woot Factor Events Pvt. Ltd.

There is no arriere-pensee in saying that planning an event is a tough business and a line of competitors waiting to put the snatch on your attendees. When it comes to winning that business, one needs to be as solitary as he/she can, that will have him/her as the talk of the town, both during and after the event. There's no mystery to being a successful event organizer – it's simply a case of being organized and systematic in your approach. And this approach has successfully nursed the concept for the duo of Amit Relan and Smita Jadhav Shah to brew an organization to cater unique client experience and exceeding expectations without comprising on their budget constraints. Today, with its goodwill for creativity, WOOT Factor stands as the mastermind behind the organization of some biggest events in the country such as An All India Trophy Tour Of The Cricket World Cup For Moneygram, ICICI Golden Sprint, and Playoff With Srk(Shah Rukh Khan) during the launch of Ra.One game to name a few.

Egged on 5th September 2009, WOOT Factor is a leading communication and entertainment Company that integrates strategy, creativity, and technology to provide Interactive Entertainment & Event Solutions across national and international boundaries. With its prowess in the field of Sports, Entertainment and Engagement for Corporates and Brands across India, WOOT has sprouted as a wished for destination for leading brands and organizations while providing event solutions and facilitating event experiences to clients across various cities and towns in India with local intelligence and understanding.

Bringing in the uniqueness

"Event Management comes with so many unique challenges. Even more challenging than a high-maintenance client, is satisfying a client with big dreams and a small budget or ensuring your company's ongoing compliance with ever-changing and increasingly restrictive regulations be it the budget, picking up the venues, technological challenge, rising cost during the event or changes in show flow. That's why we create Intellectual Properties in the field of Sports, Entertainment and Engagement, while conceptualizing significant experiences for our clients and customers." Smita asserts while talking about the prowess that makes WOOT stand ahead of the pack.

WOOT Factor' is a total sum of:

Expression of excitement

Height of delight

State of exuberance


Spearheading its way to success, WOOT has successfully served a huge clientele of more than 100 Brands and Corporates till date with its service portfolio including:

Event Conceptualization: Curating event experiences that are unique, experience-worthy and extremely ROI Driven keeping the brand proposition in focus.

Event Designing: Consultancy services to create engaging platforms and thus generating the desired ROI. Roping in Partners or Sponsor brands to leverage a certain investment and making fruitful & symbiotic associations

Event Execution: End to end delivery and execution of projects and events with a keen sense of detailing and an eye for precision.

Product Offerings: MICE (Conferences, Conclaves, RnRs, Outbounds etc), BTL (Corporate connect programs, RWA Connect, Rural Connect Programs), Sports Management, IP Designing & Development

WOOT Factor specializes in servicing the verticals namely, BFSI (HDFC Bank, ICICI Bank, Yes Bank, MoneyGram, Essel Finance etc.), Real Estate (Godrej Properties, K Raheja Group, Piramal Realty, Mantri Realty etc), Retail (Nexus Malls, R City, Mantri Square etc), Pharma (Sysmex, La Femme, Fortis) and other notable client acquisitions include the likes of The Hindu, Lokmat, DNA to name a few. Headquartered at Mumbai and with its footprints in Delhi, Ahmedabad, Hyderabad, Kochi and Chennai, the hand-picked team of 30 WOOTIANS is multitalented in respective work fields and the management envisions expanding its network reaching out to international horizons while providing best ROI to brands.

The Masterminds behind WOOT

Amit Relan, Co-producer

Amit Relan is a proud entrepreneur and a creative conceptualizer with an incessant urge to strive forward towards the advancement of the event industry. His vision and expertise since 2009 have helped brands and organizations to create a unique experience and business solutions in the field of Sports, Entertainment and Experiential marketing.

Smita Jadhav Shah, Co-producer

A professional at heart and mind, Smita Jadhav has been in the professional world for the past 16 years, while she has been at the helm of things at WOOT Factor since 2009. She is specialist in the operations forefront and has a keen knack for providing panache and finesse to a client's brief. Brands and customers can be ensured of unparalleled quality when Smita is involved, as a sub-standard product is unlike anything she offers, which could be accounted to her microscopic view of things.

Expansion Binge and Journey Ahead

Major Milestones for the company since founding

5th September 2009 – WOOT Factor's inception

2010 – WOOT Factor's 1st major client acquisition: ICICI Bank;

2011– WOOT Factor works with Hdfc bank to conceptualize and execute a sport ip titled Josh unlimited which today is executed across 30 cities

2014 – WOOT Factor associates with the world cricketing body, ICC and executes the 50 over World Cup trophy tour across India

2017 – Launch of UnButton – Communication beyond the Obvious, a creative extension of WOOT Factor's expertise and acumen

September 2017 – Amit Relan, is chosen by the reputed news channel ET Now as a Leader for Tomorrow

October 2017 – WOOT Factor spreads it's wings and collaborates with JustMyNeighbour


  • ICICI Bank Privilege Moments recognized as an online photography contest receiving the highest number of entries was organized and executed by WOOT Factor. We are a part of the Limca Book of Records for this feat
  • WOOT Factor's and MoneyGram's synergetic association resulted in their rural connect program being recognized at the reputed WOW Awards
  • The one of its kind platform to celebrate the talent and prowess of the modern Indian women, the Inorbit Mall Pink Power has been awarded several awards at various forums. They won a Gold at the ICSC's Asia Pacific Shopping Centre Awards 2017 held at Bangkok. Team WOOT factor has actively been a part of this campaign for 3 consecutive years.
  • Mantri Mall's 100 Million customer celebrations, the concept won a golden globe tigers awards at Kuala Lumpur. The campaign was conceptualized, organized and executed by team WOOT Factor
  • ET Now a reputed media channel and a platform that celebrates Leaders of Tomorrow, had Amit Relan, Co-Producer, WOOT Factor Events Pvt Ltd being invited to the reputed forum, discussing event marketing; sharing invaluable insights and expertise.

With its eye on future, WOOT factor intends to establish itself as a trusted extension to the BFSI sector, pertaining to conceptualizing unique event solutions, while also being one of the top event production firms that cater to the sports arena. With the commencement of UnBUTTON, the organization intends to grow as a creative partner that would partner brands as a mainline agency serving all creative, graphical or digital deliverables.

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