SmartSoC Solutions is forming the next wave of the digital revolution by adding meaningful value for businesses and consumers in the area of semiconductor services all around the world.
Semiconductors have been effective in remodeling the creation of new products on the one hand and on the other hand, they ensure the permeation of its advantages to the masses. The Indian semiconductor industry is rising at its pace and it has become the second-largest electronics market in the world. As the world progresses into the digital era, semiconductor-manufacturing competition is escalating, with industry players looking to make productivity improvements while undertaking a record level of M&A activity.
One of the leading Semiconductor Engineering Solution providers, SmartSoC Solutions initiated its journey in 2016 under the wise leadership of BharathDesareddy. It is offering end-to-end Semiconductor outsourcing services that allow clients to accomplish both quick wins and long-term results. The company carries engineering expertise in the multiple areas of Semiconductor IC Design, Embedded Software, and IOT under one roof.
The company has developed from strength to strength. Currently, they have over 200 employees with offices in Bangalore, Sweden, USA, UK, Malaysia, Singapore, China and Hyderabad. Over the last three years, SmartSoC Solutions has evolved into a world-class organization with a constant emphasis on engineering excellence and delivering quality solutions to customers. Now, the company is focusing to be an extended arm of Semiconductor product companies and empower them to ensure good quality productization of their chips cost-effectively.
ABOUT THE MAN LEADING 'SMARTSOC SOLUTIONS'
BharathDesareddy, The founder and CEO of SmartSoC can be best described as an ambitious, diligent, and zealous individual, who is committed to supporting his clients to innovate, compete and win in today's rapidly changing marketplace.
33 years, Bharathholds 12 years of extensive experience and armed with an M. Tech degree from JNTUH in VLSI Design. Known for his ability to lead people with a focus on detail and honesty being unconditional, Bharath has been instrumental in building up SmartSoC, from a start-up to an internationally recognized centre of excellence for Semiconductor services.
THE COINING OF THE IDEA
Bharath took the foundation stone of the company with a great vision to provide opportunities for engineers in the semiconductor domain. A lot of start-ups in India have entered the industry either unearthing an entirely new market or through gaps in existing markets or product lines. Although there are many successful start-ups, unfortunately, they are only a few of them that are growing rapidly and changing how an existing industry works in the process. SmartSoC Solutions works like a support system for those start-ups that need a helping hand to deliver their products to the market.
SERVICES ON OFFER
List of products and services offered by SmartSoC Solutions:
Design Implementation
Design Verification
Physical Design
DFT
Analog / Custom circuit & layout design
Embedded Software
DIFFERENTIATING FACTORS
Here is the list of major factors that make SmartSoC Solutions stand out in the industry:
BUSINESS MODEL
RELATIONSHIP WITH THE CLIENTS
Present-day, SmartSoC Solutions is catering to the needs of Intel, Qualcomm, AMD, NXP, Cypress, Micron, Xilinx, Broadcom, Synopsys, Microchip, Cadence and more. They always make their client needs the top priority, served them and retain them.
JOURNEY AS AN ENTREPRENEUR
"Starting a company and taking it on higher latitude is a roller-coaster ride. Sometimes, it looks, you are going high and sometimes you are the one on the lower side. But the most important part of my entrepreneurial journey has been learning. I learned a lot while walking in this path and the decision I made along the way", Bharath recollects.
APPROACHING CHANGE
The SmartSoC Solutions team maintains a positive attitude and believes that change is constant. They say that the best part about change is that it prevents you from getting bored in your current role and challenges you have to go through on projects that you haven't before. One should be optimistic even though he might not be currently happy. Always stay connected to the co-workers.
ETHOS FOR EMPLOYEES
The main driving force behind the victorious journey of SmartSoC Solutions has been the skilled and devoted team. There is a team of 300 people, who are collectively working for a single business objective. The management team also ensure that everyone has a clear compelling vision and always get organized. They always ask the team to stay in the zone and make affords to harness the power of optimism and reward their selves.
FEATHERS IN THE CAP
Bharath proudly states, "We were one of the proud sponsors for DVCon event 2019, held in Bangalore. On the other hand, Acquiring and merging with Insilico is a major achievement for us. Besides, we have been awarded as the best start-up for year 2019 by a reputed business magazine."
ROAD AHEAD
Looking forward to broadening their operations from their HQ in India, SmartSoc has recently opened an office in Malaysia to accommodate the demand from all over the world. Now, they are working to expand the company into different sectors.
Bharath further adds, "I want to see SmartSoC Solutions to be one of the most trusted service providers to all its existing clients and new clients. And, we are looking to expand globally and serve the best to our existing clients as well as with new clients. By 2020 we should be able to cover all the areas where our clients held.
WORDS OF WISDOM
"Starting and running a business is no piece of cake. In my point of view, it takes a lot of hard work, dedication and commitment and much more. I would suggest the raising entrepreneurs to Focus on Sustainability, Be decisive and nimble, be calculated, Not blind optimism and Go for the long game," Bharath asserts.
GUIDING FORCE
"Being honest always pushed me to corner many times. But I want to be myself and follow my principles."- BharathDesareddy
Get The CEO Magazine to your Door Steps; Subscribe Now
