Presenting the future of Artificial Intelligence with its ‘technovative’ product range:  Graymatics

Presenting the future of Artificial Intelligence with its ‘technovative’ product range:  Graymatics

Presenting the future of Artificial Intelligence with its 'technovative' product range:  Graymatics

Today an average human carries more power in his pockets than what he had in his home during the 1990s. There is no doubt in saying that Technology is at its full tilt today: currently scaling up the image and video analytics science in the spectrum of machine vision, multi-lingual speech recognition and rules-based decision engine which is driven by real-time streams of the rich image and major-league video content. People are turning out over desktop and laptop computers to search the web and interact with content. Instead consumers with mobile devices are driving an explosion of a location-tracked image and video data. Lowering digital costs have democratized cloud-based high-performance computing in a hostile universe of emerging and dying various social network platforms. It may happen in the upcoming years that the articles which are being read today would be watched later! And Graymatics is penetrating the future in the present digital scenario with its prowess and innovation-led strategies.

Sensing the global need, Graymatics is adding the future of artificial intelligence in the currently used markting toolkit of the brands. AI has become the flavor of the season and Graymatics is cooking the recipe very well while developing cognitive multimedia analytics platform that provides the solution for all the possible industries like Surveillance, Telecom, Media and Advertising, Retail and E-commerce. Graymatics made its advent in late 2011 with the vision of catering the emerging necessity of comprehending and representing the content, context, and relationships from the multimedia sources and helps them cater to their various requirements holistically.

Being a step ahead

 "We are busy building solutions for clients that make use of our cloud-based rich media analytics platform." 

Graymatics' vision and its product & solution offerings have been always ahead of what market offers currently which in turn making Graymatics stand ahead of the pack in sufficing the need of different industries. Despite being a prime mover in the market with the unique capabilities, convincing and winning the trust of the customers becomes a bottleneck for f a business to disrupt the market and mark its territory in the industry. The road was slippery and ticklish, and it was daunting to look out for the right human resource to make the company grow. Yet, Graymatics emerged out as a distinguished organization and is sailing smoothly on the digitally innovative wave.

Factors making Graymatics a Specialist


The G3C analytics engine is unparallel in its accuracy across a whole range of use cases including: Fashion, Consumer Goods, People, Automotive, Food and Obscene Content


Graymatics' cloud platform is scalable in both resources and capacity to ensure that the accurate performance is delivered on time.


Graymatics' market leading G3C analytics engine returns more meta data about the image and video than any alternative.


Once  clients see Graymatics' insights and business benefits from understanding the media within their commerce and internet assets, they usually ask for modifications for their own needs.

Becoming the blue diamond: Unlocking the image and video content

We eat, sleep and breathe multi media analysis to bring the power of the senses to your internet services.Dedicated to pushing digital understanding of media assets so that you can understand your customers better.

 Graymatics has developed the industry-leading, scalable cloud platform allowing for automatic real-time indexing, analysis and classification of videos/images with a suite of search, curation, recommendation and advertising tools. This entire gamut allows content owners/managers including publishers, government agencies, internet service providers, internet portals, e-commerce companies and mobile carriers to better monetize and organize their image and video content through content-based search, compelling surveillance solutions, content-based curation, content-based advertising,and also enable compelling web, smartphone, and SmartTV applications. Graymatic's platform has turned out to a perk for numerous leading carriers/ service providers, internet and digital media companies and security companies worldwide. Graymatics initially stepped in the market by fabricating a robust platform on which image analytics was performed to an extensive level. The platform was followed by successful deployment and increasing demand led to the introduction of Graymatics' video and audio analytics as well.

Retail and e-commerce Solutions:

  • Graymatics' e-commerce platform, harnessing intuitive machine learning technology, analyses the distinct visual features of each product to recognize brands and products from images and videos and create targeted recommendations and deep insights into a customer base. This business intelligence is used to develop customized solutions for industry-leading e-commerce providers and consumers. The retail and e-commerce solutions assist the brands in varied tasks like organizing the catalogs, track, examine and stay updated with Customer behavior and increasing the reach and tapping new customers with contextual advertisements and more.

Marketing Intelligence Solutions

Powered by machine vision, smart indexing, and neural networking, Graymatics offers a range of marketing intelligence solutions to enable consumer-facing companies to build up their knowledge of customers' preferences, behaviors and trends in real time. The digital marketing solutions can provide support with functions such as Contextual Advertising, Visual Search, Video Categorization, Video Search, Scene Search, Video Analytics and In-depth Consumer Insights.

Telecommunication Solutions

  • Leveraging on the insights generated from our multi-pronged cloud platform, Graymatics works with telecom operators to augment their own big data solutions with highly effective, user-centric personalization capabilities. The telecommunication solutions can provide support with functions such as Multimedia Keyword Search, Media Auto categorization, Video and Image search, consumer insights and collage builder. 

Graymatics @ Home

Graymatics has partnered with the industry leaders of the home appliance market to  creating IoT products that will cater the  needs of the next-generation consumer, and the next-generation business. Graymatics' IoT solutions can provide support with functions for ovens, refrigerators and televisions. 

Security and Surveillance solutions

A smarter solution is necessary in order to go beyond the limitations of manual monitoring. Graymatics' plug-and-play Smart Surveillance technology uses image recognition and artificial intelligence to proactively scan roads, car parks, and secure installations, empowering even the most basic CCTV system to keep your premises safe. Graymatics' security and surveillance solutions can provide support with functions like traffic and car parking monitoring, detecting vehicles and recognizing number plate, car models and makers, vehicle counting and in the vertical of car parking premises monitoring. much more.

Apart from Image and Video analytics, Graymatics has also developed Audio analytics. Through this, one may detect suspicious activity happening around, know the direction of the voice, and detect emotion of a person and much more through deep audio analytics. Adding more to its product bouquet, the team at Graymatics is currently working with e-commerce platforms, social media platforms, CCTV operators and mobile operators.  Furthermore, the organization has a closed API that would we will most likely to get open up to third-party developers later in the year.

Headquartered in Singapore, Graymatics has spanned its expertise with an office in Bangalore and other in the Silicon Valley. Graymatics initially launched its in-depth image analytics solution with companies like Hakuhodo Inc., which is a Japanese advertising and public relations company and with the biggest Telecom in Japan – KDDI. Enhancing their customer's experience and as well as gain insights from them were few of the many use-cases for which the platform was used. GRAYMATICS' PRODUCTS


Graymatics offers a deep understanding of user interests via content association from all the photos and videos being shared, liked, and pinned.


ContextConnect helps to place "ads" within images and videos with the best possible match of content to product.


TubeScan analyzes video content to identify the most attention-engaging time-points within videos which are higher engagement and less viewer-intrusive for advertising content insertion either in-stream or overlay.


Through this, Graymatics provide solutions to Publishers with significant image and video content.


ImageAssurance facilitates automated brand safety against the requirements of the brand.

The Team

Graymatics is a flat organization where people enjoy the liberty of sharing their thought process and build innovative solutions. Graymatics nurtures around 30 employees which comprise of Business Team, Product Managers, Engineers, and testers. Apart from this, Graymatics has its business partners located globally and helping them grow in different parts of the world by handling pre-sales in their respective economies. The organization's clientele is decorated with the names of leading players from varied  industries across the geographies. The organization has been backed by the initial funding from Singapore' Prime Minister Office and Citrix Systems.

Expansion Binge

Graymatics' progress has been tremendous till date. The organization has pioneered itself as commoditizer for advanced solutions in visual intelligence solutions. Headquartered in Singapore, Graymatics is dealing with a long list of projects which are currently under deployments apart from the ones already been accomplished. The organization possesses ongoing engagements with few of the biggest telecom operators, digital media and retail chains for VAS and smart surveillance solutions. Graymatics has been featured for its solutions many times in the media. Some of them are mentioned below:


Apart from the above mentioned, the organization has also achieved many awards and recognitions which help in reaching the massive market automatically including:

  • Global Entrepreneurship Executive Award in 2012
  • Rising Star Award from NRF
  • #1 among SG start-ups in November 2012
  • AICTA award for top 3 innovative products start-ups in ASEAN in 2014

The big man on Campus

Abhijit Shanbhag,

President & CEO

Prior to founding Graymatics in 2011, he has been a serial entrepreneur within Silicon Valley and co-founded his first company in 2001 – Scintera, a leading fabless semiconductor company which developed the industry's first programmable RF signal processor, and was later acquired by Maxim Integrated. Abhijit has previously held key technical and management roles at Qualcomm, Ericsson and Morphics. He holds a Bachelor of Technology from the Indian Institute of Technology, Bombay and a PhD from the University of Southern California, where he continues to be on the Advisory Board.

Future Ahead

Over the years, Graymatics has carved a niche for itself in the space and is successfully catering its services to several leading conglomerates. Graymatics is eying to leverage its technology with more advancement in the future and offer more robust solutions. Some of the factors involved – An inspiring vision of the future, a fully aligned strategic innovation agenda, a creatively resourced and multi-functional dedicated team, willingness to take a risk and a well-defined yet flexible execution process.

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