"Good SEO experts win races. Great ones break records. Legends change the game."– Tuhin Banik
Two elements of modern technology, SEO from thriving digital marketing and prevailing technologies like AI, ML and Data Sciences, were merged together by the visionary Tuhin Banik. In 2018, as he incepted his brainchild brand, THATWARE LLP, is delivering cutting-edge digital marketing solutions & services with advanced SEO, the most in-demand SEO director across prestigious SEO agencies all across the world, Tulin took a whole new step towards helping people succeed in their business digitally as his team, deployed in Kolkata (India), US and London is working on various areas under deep learning and data science.
Combining two words, 'THAT' (short for 'The Happy And Tuhin') and 'WARE' (derived from 'Software'), THATWARE delivers to several businesses irrespective of business vertical with their distinct services along with consultation services on advanced online marketing and SEO to MNCs and giant corporatesand other businesses increasing demand for the solutions as they get their businesses online amidst rising competition in the world of internet.
The mastermind behind THATWARE, Tuhin Banik, Founder, CEO, and Search Scientist at his start-up knows the ins and outs of the industry with over a decade of experience in distinct fields including advanced SEO, semantic search engineering, Natural Language Processing (NLP) in SEO, Machine Learning in search, penalty recovery specialist, understanding search algorithms, cracking Google Patents and a technical SEO consultant.
Along with his 8 master degrees in digital marketing, expertise in data science, and a bachelor degree in engineering, Tuhin is Google certified in Analytics, SEM and mobile SEO and Facebook certified in A/B testing. In his career, he has worked with various Tech agencies, MNC's and Fortune companies as a senior SEO consultant, data scientist and search engineer and successfully contributed to over 300+ projects in making them highly successful in every aspect ranging from sales funnel hike, CRO, ORM, rankings, advanced technical SEO and advanced on-page SEO.
"I always dreamt of making people's life easy with the best of technology available and realized it is achieved if they enjoy increased sales and revenue which is possible only with the help of marketing. Further, I believe, if marketing is combined with advanced SEO and AI, it can lead to 5 times more ROI and growth," Tuhin Banik expresses
He further added, "Thus, I innovated and launched THATWARE with aim of enhancing people's professional and commercial journey. Today, in the role of the CEO, my key responsibility towards my company lies in innovating various ways of combining SEO with AI and Data Science technologies to ensure the growth of the company and a higher number of job opportunities. For this, I conduct high-level researches to innovate new and trending ways to make online marketing more enjoyable.
For Tulin, there have been many humps in the path since he first came with the concept of blending artificial intelligence into marketing, he faced difficulties convincing the investors and clients from all over the world.
While he recognized the potential the technology held, many didn't know that this kind of solution is possible and he embarked on a mission to change and revolutionize the entire digital marketing industry.
What followed this decision was free seminars and free work for small business and medium level businesses to gain the trust level and show the opportunities towards the growth of the campaign as a whole. Eventually, his technology worked, gained the crowd's curiosity, became famous, and it's been smooth sailing ever since.
Being an AI expert and also being a founder of a data science company, like any other decision, Tulin puts in action his strong market research abilities and his skilled team deploy complex market research techniques to find the relevant target audience, gradually approach them with the customized presentation showcasing all the loopholes, and propose a strategy to outrank their competitors.
This customized approach and system operating procedure is appreciated by prospects which end up converting into a long-term client. Furthermore, THATWARE team believes in a result-driven process, hence they make progress happening from day one itself.
"We detest paid or promotional activities and rely totally on an organic approach to spread our name. In other words, we have a good organic and search visibility due to which we attract over 300+ leads in a month just from the organic search itself and an extra 200 leads through our contacts and networks as 96 % of our clients refers to 2 or more of their friends to take our services," Tulin reveals
'OAT' which stands for 'Organic, Authority, Trust' is THATWARE's marketing approach. With strong organic exposure, they have good authority in their expertise and clients and referral trusts their services. OAT is assisting the company's growth at an average rate of 26 % each month as they have even been recognized by The CEO magazine as the Fastest-Growing Company in 2019.
"In a survey, it has been estimated that there has been almost 30 % increase in online activity during the COVID-19 crisis. That being said, people all over the world are now seeking online help ranging from e-commerce to any online activities to keep oneself safe from getting in touch with the outer community.
Thus, I believe, technology plays a huge role in the current COVID-19 scenario as with the help of technology, one can rely heavily on IoT (Internet of Things) to make the best utilization of every service including online education, online shopping, online businesses, and other services provided by businesses coming online these days.
THATWARE solutions aim to prevent not only the economy drop but support change in the lifestyle of the people in regards to the current scenario," Tulin emphasized
THATWARE has been honored with India Business Award, Indian Leadership Award in Technology Fastest Growing Company in India, Company of the Month, and Best IT Company in India Clutch.
The brand has also represented India on the platform of International Business Award and has secured a bronze for India on Steve International Business Award in Austria back in 2019. A rewarding addition to the list is being the digital marketing partner for the majority of the top technical universities across India including 3 Indian Institute of Technology (IITs) namely IIT Delhi, IIT Guwahati, and IIT Roorkee.
Tulin, the man behind the brand, appears on media platforms every month where he can showcase his achievements and portfolios for visualizing a fruitful journey in achieving campaign success.
According to Tulin, "Currently, the major trends which are impacting the industry is changing the behavior of the user engagement in real-time. Every online activity now relies on how a user engages with that particular business or any campaign. In different circumstances, user interactions and engagement can change and if one keeps up to date with all the latest trends of the user behavioral analysis and patterns then one can be a game-changer within the industry," Tulin shared
He added, "We truly believe, we will be able to achieve status we are seeking in five years as we are growing at a rate of 26% aggregate every single month and I am trying to keep up three times growth throughout every single quarter. Within the next three years itself I am keen to change the entire spectrum of the marketing and online marketing."
For Tulin, to maintain his position as a market leader and create a trustful brand for his clients, three core values are essential:
"A very important thing which I believe should change in the industry is how one looks into the game-changing policies. In other words, SEO has been a bread and butter kind of work for every single agency and yet most of them have never given a promised result within the due course of time," remarks Tulin
He further added, "Throughout my journey what I have learnt is that if processes are followed properly and if the technology is implemented at the right place, then a fruitful outcome is achievable."