Small business has a lot of work on- without or with minimal budget and resources. The investment they make around tech tools and software solutions are more important than a bigger company because they need tools that can help them to run the business efficiently with less.
Email marketing is a tremulous relationship-building channel. And today’s email marketing platforms do more than just send emails to your list. There are many other features and capabilities you will want to consider and evaluate before choosing the best email marketing tool for your business.
Here is a shortlist of the best email marketing tools that are specially designed for small businesses:
Mailchimp is one of the most popular email marketing tools for small businesses, and most of the business owners know about. This long-known platform has recently expanded its platform to be more of an all-in-one solution. One of the best parts about these small businesses is their pricing structure; you can start at a Free level or move up to essentials (A/B, customer branding, and more support) or Standard (automation series, retargeting all the way up to Premium (multivariate testing, advanced automation, phone support). Whether your business requires it and wherever it currently is operating, they have a plan for you.
Sendinblue is an email and SMS marketing software that is specially designed with easy use features. Whether you are a beginner or an expert, you can start marketing campaigns without prior knowledge. Depending on customer interaction, you can send transactional messages with reliable delivery.
What makes Sendinblue stand out from different email marketing software for small businesses is that its pricing is based on the number of emails you send. You can purchase SMS credits separately with no expiry date.
In case you are sure about this software, you can go for the free plan. The free plan is limited to 300 emails per day for unlimited contacts. Furthermore, there are three major plans, Lite that starts from $25/month for 10,000 emails per month, Premium starts from $65/month for 20,000 emails per month and marketing automation features, and the Enterprise price varies and includes all premium features, dedicated account manager, priority support, and more.
Among the popular lead generation services for small businesses, AWeber comes with all the essential tools you need to increase your email list and ultimately grow your business. With this digital tool, you can design an email newsletter with the drag and drop builder, automate email sequences, and even create mobile-responsive signup forms that look great on any device.
The best part about this email marketing software is that you can integrate AWeber with your WordPress website, landing page builder, or opting form builder with ease. Getting started with Aweber is quite simple. Just go to the AWeber’s website and sign up for a 30-day free trial. After signing up, you will get access to all their premium tools that help you grow your email list.
Perfect email marketing software for small businesses, Flodesk allows you to design beautiful emails easily. It has a layout builder that helps to design custom graphics, removing the need for design tools like Canva. The tool also offers sign-up forms to create your list faster and various workflow automation.
What makes this tool unique is because it is easy to use, and there are multiple varieties of templates to help you get started. If you are not sure about its efficiency, there is a 30-day free trial to try all the features. Best of all, it is a fixed price service, you get unlimited subscribers, and unlimited email sends at $38/month flat.
ConverKit is built specifically for online creators like bloggers, podcasters, and YouTubers. It lets you create attractive forms and send custom-tailored emails to individual subscribers. Besides, it makes email automation easy to understand for publishers. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey. You can even sign up for a free 14-day trial, so you check the service without any investment.
With the free plan, you can send up to 1000 subscribers with limited features. The premium plan starts with $29/month that covers 1000 subscribers and free migration and another plan is $59/month, it includes 1000 subscribers and all features. This is one of the most suitable options for bloggers and those who are in such fields.
Relatively new service, SendPluse has taken the email marketing industry by storm by offering some of the most innovative features at highly affordable costs. It comes up with some great features and an easy learning curve to the ESP market, making it an ideal choice for beginners and professionals alike.
This is an integrated solution that offers bulk email, bulk SMS messages and web push notifications. SendPluse allows you to combine all three in your communication campaign without any hassle. No other email marketing software offers that.
Also, you can get access to some key features like subscriptions forms, autoresponders, A/B testing, and email analytics. SendPluse also offers a free plan where you can send up to 15,000 emails per month to up to 2500 subscribers while having access to premium features like web push and autoresponders. It offers list-based as well as pay-as-you-go plans; you can choose any as per your convenience.
In case you do not send too many emails, its prepaid email packages give you the option to pay only for the emails you require.
eSputnik is a Ukraine-based marketing automation firm, it holds years of experience working as IT consultants for many leading brands applying email and SMS marketing. Later, the company decided to merge its software development background and e-marketing experience to create an easy-to-use and efficient email marketing tool for everyone with a customer-oriented strategy.
This is one of the best email marketing software for small businesses. It helps you set up multi channel campaigns via, email, text messaging, web push, and messengers easily and quickly. By using the email editor, you can create scenarios for sending read-made messages- when, to whom, where, and under what conditions.
The other good thing about eSputnik is that the service does not divide its users into basic and pro users like other ESPs normally do. The company adheres to its motto of making professional marketing easy and affordable. This is the most affordable email marketing service in the market with a free plan that’s loaded with features. It makes it an ideal ESP for small businesses that provide the best bang for the buck.
GetResponse is an email marketing software that allows you to increase your email list with beautiful emails and high-converting signup forms. It has a modern and beautiful user interaction, that makes your email newsletter campaign up and running is easy.
Aside from email marketing, GetResponse is bundled with many online marketing features. It helps you grow your business. For example, you can create and host webinars on your site, create beautiful landing pages to turn visitors into customers, and more. The support service is available by phone, live chat, and email.
GetResponse also publishes a lot of useful marketing resources like courses, whitepapers, and videos that take you through multiple aspects of email marketing. If you are looking for an email marketing tool that comes with a beautiful and fast user interface, then GetResponse might be the right option for you.
If you want to build an email list on a tight budget, then you might want to consider MailerLite. This software allows you to grow your email lit for free until you reach 1000 subscribers. It comes up with advanced technologies to attract your visitors and convert them into subscribers like landing pages, pop ups, and easy-to-use form builder. Besides, their drag and drop editor allows you to create professional-looking emails easily.
With MailerLite, the more subscribers you have, the more you pay every month. The free plan comes for 1- 1000 subscribers, 12,000 emails per month, and limited features. MailerLite is the best for users who need a simple solution to grow their email list. If you are on a tight budget, MailerLite is a recommended option.
Drip is another option among the best email marketing software for small business especially for eCommerce merchants who are looking for the best solution to convert their visitors into subscribers and customers with intelligent marketing automation. It is a lot more than a typical email marketing service. It allows you to have deeper conversations with your customers and send emails at the suitable time by understanding their purchase instant and behavior.
With the software, you can customize your messages depending on behaviours like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site, etc. Their vast array of integrations allows you to send text messages, display Facebook ads, and much more based on your customer workflow.
That’s it for now! Hopefully, you have found this post helpful and interesting. Let me know what you think about it in the comment section. We will be glad to hear from you.