Sterling Technical Staffing (STS) is a reputable recruitment company founded on November 3rd, 1976, formerly known as Sterling Travel Services Pvt. Ltd. Its primary objective was to help those who were exploited by agencies at that time.
Headquartered in Mumbai, with branches in Mangalore and New Delhi, Sterling Technical Staffing offers reliable and efficient staffing solutions to various industries, such as cement manufacturing, dredging companies, and mass recruitment for construction companies.
STS has been associated with several prestigious projects across the Middle East, including the Palm Island Construction Dubai, Burj Khalifa Construction, and Riyadh Metro Project, among others, and has recruited on work permits in European markets such as Poland, Romania, and Croatia, as well as in Russia and Uzbekistan.
The company has a family-owned and controlled structure with 24 employees and over 100 clients worldwide, ranging from turnkey to construction, manufacturing, healthcare, and hospitality, including Freyssinet Saudi Arabia, Doosan Heavy Engineering, Middle East, Saudi Archirodon Company, and many more.
Laxmikant Kunder, Founder & CEO
Under the leadership of Laxmikant Kunder, the CEO of Sterling Technical Staffing, the company has thrived. An MBA graduate from Narsee Monjee University in Mumbai, India, Laxmikant played a pivotal role in guiding the company to success.
Leveraging his extensive experience and expertise in the recruitment industry, he effectively managed the company’s operations and oversaw its growth and development.
Through his leadership, the company has expanded its services and established itself as a prominent provider of high-quality recruitment solutions to diverse industries, solidifying its reputation.
The idea of providing job opportunities to skilled individuals and contributing to the growth and development of the global economy led Laxmikant Kunder to join Sterling Technical Staffing.
Sterling Technical Staffing is dedicated to facilitating the connection between businesses and top talent, driving innovation and success. The company is committed to providing exceptional staffing solutions that not only satisfy clients’ specific requirements but also exceed their expectations.
STS envisions to establish long-lasting relationships with both clients and candidates founded on integrity, transparency, and mutual respect. Their core objective is to become one of the most preferred staffing companies, acknowledged for proficiency, professionalism, and unwavering commitment to excellence.
Trust is a fundamental value for Sterling Technical Staffing, as it is for any company. Along with trust, the organisation’s core values are Integrity, Quality, Innovation, Customer Focus, and Teamwork, which have remained constant over the years.
The company is committed to conducting its business with honesty and ethics, continually improving and innovating to outperform its competitors and deliver exceptional services.
Sterling Technical Staffing is strongly dedicated to providing top-notch staffing and recruitment services that cater to the needs of both clients and candidates, fostering long-term relationships based on trust and mutual benefit. The organisation places great emphasis on teamwork as a means to achieve common objectives and provide unparalleled services.
Sterling Technical Staffing has curated a suite of services with the purpose of assisting businesses in identifying the perfect talent to match their unique requirements and promote growth. The primary services that cater to the client’s needs include:
Temporary Staffing - It provides businesses with short-term staffing solutions to maintain their productivity levels.
Permanent Staffing - This service leverages an extensive network and screening processes to connect businesses with highly qualified and suitable candidates.
Executive Search - A service that helps to identify and attract top-level talent with the necessary experience, skills, and leadership qualities for senior-level positions.
Payroll Management - This service enables businesses to outsource their payroll processing, allowing them to focus on their core business operations.
Compliance And Legal Support - This service helps businesses to navigate complex laws and regulations related to staffing and recruitment, and avoid any legal issues.
The COVID-19 pandemic presented unprecedented challenges for companies in all sectors, including Sterling Technical Staffing. Adapting to new health and safety guidelines and restrictions on in-person gatherings made the shift to remote working and virtual hiring processes.
To overcome these challenges, the company’s leaders invested in new technologies and platforms to facilitate remote collaboration and communication while also exploring innovative ways to engage with clients and candidates.
Talent acquisition was also impacted by the pandemic, with some areas experiencing an increase in competition while others struggled. This necessitated more creative and adaptive recruitment strategies, as well as prioritising strong client and candidate relationships.
Effective communication, empathy, and adaptability were essential qualities for STS to overcome these challenges during the COVID-19 pandemic.
Despite these challenges, the STS team has remained committed and resilient, working together during this challenging time. The pandemic underscored the importance of adaptability and agility in responding to unexpected events and changes in the industry landscape.
The pandemic created new opportunities for the staffing and recruitment industry, particularly in the healthcare and technology sectors. By following industry trends, STS has been able to continue innovating, adapting, and growing to succeed in the post-pandemic era.
Sterling Technical Staffing (STS) faced the challenge of losing experienced and valuable team members, but they overcame this obstacle by cultivating new talent and utilising the expertise of those who remained.
In doing so, STS has made a positive impact on the lives of over 100,000 Indians by facilitating their recruitment overseas and assisting with career development, cultural exchange, and personal growth.
The company’s exceptional services have earned them numerous awards and accolades from clients, which is a testament to their success and strong reputation in the industry.
STS remains at the forefront by prioritising continuous improvement and innovation and investing in the development of new talent through ongoing learning initiatives. Despite facing both successes and failures, STS has maintained its position as a leading staffing and recruitment provider in India.
The staffing and recruitment industry is being shaped by various trends, including the increased use of technology, a focus on enhancing candidate experience, a growing emphasis on diversity and inclusion, the rise of remote work, and the gig economy.
Meanwhile, Sterling Technical Staffing is actively involved in the Neom City project in Saudi Arabia, where it provides comprehensive staffing and recruitment services for the project’s diverse workforce.
This includes sourcing and hiring qualified professionals across various domains, such as construction, engineering, technology, and healthcare, as well as managing the logistics of deploying and supporting a large workforce in a new location.
STS is leveraging its recruitment and staffing expertise, along with its understanding of the local labour market and regulatory landscape in Saudi Arabia, to facilitate the project’s success.
The company is collaborating closely with the project stakeholders to identify their workforce requirements and then develop and execute a detailed staffing plan to ensure the project’s progress.
In this AI generation, Sterling Technical Staffing aims to establish itself as a leading player in the AI-based recruitment module industry.
To achieve this, the company intends to invest in cutting-edge technologies such as machine learning and natural language processing to create advanced recruitment tools that will enhance the recruitment process’s speed, accuracy, and candidate experience.
To expand its operations, STS plans to establish new offices, forge partnerships with local recruitment agencies, and utilise digital tools to tap into new talent pools and offer more staffing solutions to clients.
STS is diversifying its service offerings beyond staffing solutions, including providing training and development services to clients and expanding its technology platform to include HR solutions such as payroll management and benefits administration.
The company is also committed to enhancing customer experience through regular check-ins, feedback sessions, and the implementation of tools to gauge customer satisfaction in building a strong relationship with clients.
Employee development and cultivating a positive work culture are crucial for any business. STS is investing in its workforce to drive innovation, improve customer service and strengthen its competitive edge in the marketplace, which will lead STS to retain the top talent in the industry.
Laxmikant Kunder quotes Buddha’s famous quote, “Realize that everything connects to everything else”, and shares valuable advice with young entrepreneurs.
He encourages them to pursue their passion and stay committed to it, even when faced with challenges. He emphasises the importance of hard work, sacrifice, and perseverance and suggests prioritising customer needs by providing high-quality products or services, as they are crucial to the success of any business.
Laxmikant stresses the significance of building a strong team consisting of talented and motivated individuals who share the entrepreneur’s vision and values to overcome challenges and achieve goals.
He also acknowledges that failure is a natural part of the entrepreneurial journey and advises entrepreneurs to learn from their mistakes, adapt their strategies, and move forward.