Nawazish: Crafting a Fashion Experience in Lucknow

Lucknow, India, September 07, 2024:  Nawazish isn’t just another fashion store; it’s an experience that transforms shopping into a luxurious and personalized journey. Established in 2019 by Reena Sodhi, Nawazish grew from humble beginnings into a fashion destination housed in a three-story mansion in Lucknow. With each floor dedicated to different segments of women’s fashion, Nawazish redefines what it means to shop in style.

The mansion is thoughtfully divided into sections, each designed to cater to specific ensembles—from intricately designed lehengas to contemporary suits. But what sets Nawazish apart is its focus on providing every client with a customized experience. Upon stepping into the store, clients are greeted by salesperson. Ensuring one-on-one attention in a comfortable private space. This personalized service turns every visit into a special event, making each client feel uniquely valued.

The store’s inclusivity is another standout feature. With sizes extending up to 5XL, Nawazish ensures that every woman can find something that fits perfectly. Additionally, the brand offers customization and stitching services to cater to individual preferences, making it a one-stop shop for all fashion needs.

Founder Reena Sodhi’s journey is a proof of her resilience and creativity. A lawyer by profession, Reena first ventured into fashion when she exhibited Lucknow’s Chikankari in Dubai in 2017. What began as a side project quickly blossomed into a passion that led to the opening of Nawazish in Lucknow in 2019. Supported by her husband and inspired by high-end boutiques in Dubai. Reena’s vision was to create a space that balances luxury with affordability.

In 2023, Nawazish moved into its current mansion, marking a major milestone for the brand. Today, the store seamlessly combines elegance with comfort, offering a curated collection that is both trendy and accessible. Despite its upscale setting, Nawazish remains committed to making fashion attainable for all, proving that luxury doesn’t always have to come with a hefty price tag.

At Nawazish, shopping is more than just a transaction—it’s an experience where style meets personalized service, and every client is treated like a VIP.

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