Expedia Millennial Traveller Report 2017 |
Expedia®, a leading full service online travel company, today released the results of the 2017 millennial survey, an annual study of millennials across multiple countries and continents. The survey highlights that 62% of the Indian millennials prefer to book their tickets through an online travel agency whereas 19% of them prefer to book through airline and/or hotel websites directly. According to the survey, 34% of the millennials are most likely to travel to Asia within next five years whereas 18% of them would travel to Europe.
"According to Expedia Millennial Survey 2017, great deals and customization are the keywords for millennials. Over 56% register with online travel agencies to avail exclusive discounts and 47% millennials do so to receive personalized packages and deals. The cash and deal savvy Indian millennial is also eventually moving towards loyalty programs, where-in 33% have used loyalty points for bookings and over 45% would like to use it in future. They are also picking up, when it comes to cryptocurrency like Bitcoins, with 12% having used bitcoins already and 41% would like to use it in future. Going against the popular fad of solo travel, the Indian millennials prefer to travel to spend quality time with family (50% – Multigenerational), partner (42%), friends (37%), Children (20%) or alone (7%). Getaway from work (50%) and busting stress (46%), remain the highest motivation factors for millennials to travel" said Mr. Manmeet Ahluwalia, Marketing Head, Expedia in India.
DETAILED SURVEY FINDINGS:
Tech – the only constant in a millennial's life!
The holidaying millennial!
At least once every 6 months | At least once every year |
71% have a holiday in India | 91% have a holiday in India |
22% have a holiday abroad | 51% have a holiday abroad |
31% travel for business abroad | 44% travel for business abroad |
Trotting through Asia is on the bucket list of majority millennials!
Within the next 5 years, they would like to travel to
We love to compare!
While planning the last holiday…
Biggest influencers (for those who have taken steps to plan holiday)
We prefer multigenerational holidays!
Travel Buddies for last holiday
Payment Method (All respondents, not just millennials) | Used | Not used this BUT interested in using in the future |
Bitcoin | 12% | 41% |
Loyalty points | 33% | 45% |
Through a social network | 30% | 33% |
Overall 66% Millennials have registered with an online travel agency, out of which:
The digital millennial!
We Book travel/holidays:
We prefer to book through OTAs because it's more user-friendly (58%), convenient (56%), secure (45%), cheaper (41%), the information is more up-to-date (56%) and I'm able to book everything in the same place (48%).
We just love customization!
We like to share our personal information to get:
(By personal data we mean information such as browsing or purchase history more than just your personal details like name, email address)
Dear office. I need to break-up!
Our motivation for last holiday was to:
We would love new services
We wield influence…
Methodology
Expedia has worked with Foresight Factory, a leading global consumer trends and forecasting consultancy, in the design and delivery of this study. Drawing on established and emerging trend research tracked by Foresight Factory, this report further explores the key trends that pose changes and pressures for the millennial vacation and booking process. A 10 minute questionnaire was undertaken online in March 2016 with a sample of 1,000 consumers per country, 18-64, UK, Germany, France, USA, China, Australia, Brazil and South Korea. A similar 10 minute questionnaire was undertaken online in November 2016 to include a further 13 countries – with a sample of 1,000 consumers per country, 16-64, UK, Germany, France, USA, China, Australia, Brazil, South Korea, Italy, the Netherlands, New Zealand, Singapore, Malaysia, Japan, India, Hong Kong, Taiwan, Spain, Thailand, Mexico and Canada. In parallel, qualitative research was undertaken via Foresight Factory's global network of Trendspotters. Feedback on a number of questions around travel behaviours, needs and attitudes was received from 9 consumers from the UK, USA and China. Six of these respondents were Millennials, aged between 25 and31, and have been quoted throughout this report.About Expedia
Expedia is a leading full service online travel company with localized sites in 33 countries. Expedia is a one-stop solution for all travel needs, with a comprehensive and distinctive suite of travel solutions covering over 200 countries with 25k+ holiday activities and 500+ airlines, 385,000 hotels and 11 million independent and verified traveller reviews worldwide. Expedia helps consumers book flights, hotels, flight + hotels, car rentals and tourist attractions, all supported by a call centre in India.
For more information, visit- https://www.expedia.co.in/
© 2016 Expedia. All rights reserved. Expedia, Expedia.co.in, and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
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