If you engage in B2B business, LinkedIn is a treasure for you to find and benefit from, if you still haven’t. In this journey to understand how to create a digital marketing LinkedIn strategy, we must understand who and how can you connect with through this platform.
This is no secret that social media is directly contributing to the increased sales and growth today. But that doesn’t imply that every business will thrive through posting on an Instagram account and making reels. For someone whose business encompassed dealing with other brands and assisting them to provide a better solution, LinkedIn is the space for you.
Now that, it is clear that why would a business require Linkedin, but it is still a task. Handling your official LinkedIn account requires more than basic posting knowledge. From knowing what to post to understanding when to post a post is a key to marketing. While relevant keywords will change what to post regular updates on the app will change when to post a certain type of content.
This requires constant and updated knowledge about the platform just like any other Social media marketing. So, if you are planning to engage in a digital marketing LinkedIn strategy yourself. You must start with answering these questions:
What to include in digital marketing LinkedIn Summary?
How to create the right invite?
Whom to send the invite to?
What to do with the connections?
And How to build new and relevant connections?
How to generate leads from LinkedIn?
Be clear about your goals: Understand “what you want to use LinkedIn for?” Is it building brand awareness or generating qualified leads, strengthening brand reputation, engaging with your target audience, or selling your product or service?
Who is my target audience? Before you start creating content, you must know who you are targeting on the parameters of job title, geographic location, industry, etc.
Create an interesting company page: Now that you have answers to the first two questions, you must create a page that appeals to the audience. You must add the company logo, website URL, industry, company size, and other details on your page.
Optimize: Use keywords, create inbound links by linking your LinkedIn to other relevant spaces ( like website, blogs, newsletters, social media profiles, etc.), and publish relevant content.
Promote The page: You must include the social media buttons on your websites.
Publish relevant content: From how-to articles to industry trends, you can write about these topics which the audience is interested in reading and ensure audience activity on your page.
Use Images and videos: In today’s world, this two thinsg are gaining traction and you must focus on them to increase reach.
Create a content calendar: A pre-designed calendar will allow you to not miss any important dates and also post regularly and consistently.
Automate your outreach: As I mentioned above, “whom to send the invite” is an important question. Linkedin allows you to connect with people with a pre-written message which is automatically sent to several people. You must use the same to reach new people.
All these questions must occur in your mind, hence it requires the attention of an expert. Yes, someone who can not only answer these questions but also take action at the right time. He will be ensuring content, posting, engagement, lead generation, and remarketing is all done for you seamlessly. Here’s what he/she should know:
In your quest to find the right person, these are the responsibilities you must include in your digital marketing account manager job description:
If you are someone who can responsibly represent our brand in the online world. We are looking for someone who can develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Digital Marketing Campaign Planning: This will include planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Maintaining social media presence: You are responsible for designing, building and maintaining on all our social media platforms.
Measuring and reporting performance of digital marketing campaigns: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Use Your Knowledge of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests.
Work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and within budget.
You should be able to collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Education: BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Up-to-date with the latest trends and best practices in online marketing and measurement