Brewing Success

Rajeev Baid’s Inspiring Journey in Revolutionizing the Tea Industry
Rajeev Baid - Founder at Chai Chun & MD of Okayti

Rajeev Baid - Founder at Chai Chun & MD of Okayti

Okayti - Profile

The CEO Magazine - Okayti.pdf

Mission, Vision and Values

Our mission is to offer our customers the finest quality teas sourced ethically and sustainably. We prioritize promoting sustainable agriculture, preserving the environment, and ensuring the well-being of our workers and local communities.

Our dedication to responsible practices is evident in our organic tea production at the Okayti tea estate, exemplifying our commitment to eco-friendly and conscious operations.

Our vision is to be recognized as a leading and socially responsible tea estate, setting industry standards for exceptional quality, sustainability, and community development.

Our values encompass a commitment to maintaining the highest standards of tea production for the finest teas, prioritizing eco-friendly practices to preserve our tea estate’s natural beauty and resources, and conducting our business with honesty, transparency, and ethical conduct.

Additionally, we actively engage in community development initiatives, continuously embrace innovation in tea production, prioritize the well-being of our employees, and focus on understanding and meeting the diverse needs of our customers to provide exceptional service and experiences.


Founded- Chai Chun established in 2015, is located, in Siliguri West Bengal, the heart of India’s Tea growing business.

The year 1870s marked the time when Okayti tea garden from Darjeeling was established. Okayti Tea Estate is also credited to have one of the oldest tea factories of the region dating back to the year 1888.

<div class="paragraphs"><p>Okayti tea garden</p></div>

Okayti tea garden

A brief about the company

Chai Chun is a premium tea brand that I founded, specializing in sourcing and providing high-quality, organic teas from the pristine tea gardens of Darjeeling, Assam, Nilgiris, Sikkim, Terai and Kangra in India.

While our very own Okayti Tea Estate produces some of the finest tea to this day. Our mission is to deliver a rich and authentic tea experience to our customers while promoting sustainable practices in the tea industry.

Tell us about yourself, your industry and your brand.

No matter their city or ethnicity, Indians love their tea! I have always been fascinated by the cultural significance of tea and wanted to bring authentic flavors and aromas of India’s tea estates to people’s morning cups. That’s how I founded Chai Chun, and Evergreen Tea Group, revolutionizing the way Indians consume tea.

Tea has always been close to my heart, with fond memories of tea time rituals at my ancestral home. Growing up in humble beginnings with my father as the sole breadwinner, I learned the value of hard work and the opportunities that tea presented.

Starting as a tea vendor at railway stations and bus stops in Bihar, I observed the transformative effect tea had on people’s moods and days. With a strong desire to learn more about tea and strengthen its connection with people, I ventured into the world of tea factories.

After dedicating years of hard work and dedication, I launched Chai Chun as my dream project—a boutique-style tea store offering over 165 blends from the finest tea gardens in India.

Today, Chai Chun is a celebration of India’s rich tea-drinking culture, and it gives me immense joy to bring this authentic tea experience to countless tea lovers.

What sets your company apart from others in your industry, and how do you maintain your competitive advantage?

To maintain our competitive advantage, we continuously invest in research and development, seeking innovative blends and staying ahead of industry trends.

Additionally, we prioritize customer feedback and actively engage with our audience to understand their preferences and expectations better.

<div class="paragraphs"><p>Rajeev Baid - Founder at Chai Chun &amp; MD of Okayti</p></div>
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What are the fundamental values of your firm that remained constant over the years?

The fundamental values that have remained constant over the years at Chai Chun and Okayti include:

Quality: We prioritize the quality of our teas above all else and ensure that every cup delivers a delightful experience to our customers.

Sustainability: Our commitment to sustainable and eco-friendly practices remains unwavering. We believe in protecting the environment and supporting the communities that nurture our teas.

Authenticity: We celebrate the rich heritage of Indian tea and strive to present an authentic tea experience that reflects the craftsmanship and tradition behind every cup.

How would you define success for your company?

While growth and profitability are essential, true success lies in the impact we have on our customers, employees, and the tea industry as a whole. We measure success by the appreciation and loyalty of our customers, the satisfaction and growth of our team, and our contribution to the tea industry.

How do you stay ahead of industry trends and anticipate changes in the market?

Staying ahead of industry trends is essential for our company’s growth and relevance. We achieve this through continuous market research and monitoring, keeping a close eye on customer preferences and emerging tea trends. We attend industry events and collaborate with tea experts and enthusiasts to understand the evolving demands and opportunities.

By constantly innovating and experimenting with new blends and flavors, we ensure that our product offerings remain fresh and appealing to our target clientele. Additionally, we actively embrace customer feedback and suggestions, which often serve as valuable insights for refining our offerings.

What’s the most important thing you’re working on right now, and how are you making it happen?

Currently, one of our top priorities is expanding our reach in international markets while maintaining the highest standards of quality and sustainability.

To achieve this, we are exploring strategic partnerships and collaborations with distributors and retailers in different countries. Additionally, we are focusing on building brand awareness through targeted marketing and digital platforms, ensuring that customers worldwide can experience the unique flavors of our teas.

What do you see as the future of your industry, and how do you plan to position your company to thrive in that future?

As I envision the future of the tea industry, I believe there will be a continued emphasis on health and wellness, sustainability, and authenticity.

Consumers will seek more unique and specialized tea experiences, exploring diverse flavor profiles and blends. Additionally, the demand for organic and ethically sourced teas will rise as environmental consciousness grows.

To position our company for success in this future landscape, we plan to focus on several key strategies. First, we will continue to prioritize sourcing the highest quality and freshest teas from reputable gardens to deliver an authentic tea experience to our customers.

Secondly, we will invest in research and innovation to develop new and exciting blends that cater to evolving consumer preferences. By staying ahead of industry trends, we aim to be a trendsetter and offer unique tea selections.

Thirdly, sustainability will remain at the core of our business.

Furthermore, we will invest in strengthening our online presence and engaging with customers through digital platforms and social media. By fostering a strong online community and providing valuable educational content about tea, we aim to build lasting relationships with our customers.

By aligning our company’s values with the future trends of the tea industry and remaining adaptable to changing consumer demands, we are confident in our ability to thrive and continue providing exceptional tea experiences for years to come.

What advice would you give to someone who is just starting out in your industry or who is considering starting their own business?

Embrace your passion for tea and prioritize quality in sourcing and offering the best teas to customers.

Differentiate your brand with unique blends or sustainable practices to stand out in the competitive market.

Educate customers about the diversity and benefits of tea to create a loyal customer base.

Stay open to innovation, adapt to customer feedback, and be patient in building a successful tea business.

<div class="paragraphs"><p>Rajeev Baid - Founder at Chai Chun &amp; MD of Okayti</p></div>
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