After Betiton's success last year where the operator won the Rising Star Operator of the Year award, its predictor promotion “Guess It On” brought further success to Betiton, turning the bookmaker into the winner of the 2022 SiGMA Marketing Campaign of the Year award. This award comes in as the second won by the bookmaker over 2 years.
Co-founder and CEO of Betiton, Arnaud Serour, was more than delighted with the reception of the award and placed a few words: "What a fabulous reward for the entire team behind Betiton. This award boosts more than ever our determination to deliver the best gaming experience to our players."
"Guess It On" was a competition-based promotion where players had a chance of taking home massive prizes by participating in a quiz on sports betting and football predictions. The highest of these prizes was a unique opportunity to watch a football match live, with the football legend Djibril Cissé.
Hosted by SiGMA, the Europe Gaming Awards is a ceremony of awards attended by numerous highly esteemed organisations in the iGaming industry.
The Europe Gaming Awards 2022 edition took place in Malta on November 14 and was very much contested by other operators including bet365 and William Hill, in addition to affiliates like Bluewindow and AskGamblers.
Later that night, several other awards were given out such as the Responsible Gaming of the Year award and the Online Casino Operator of the Year award.
SiGMA is a major organiser of online gaming events, and coordinates the biggest iGaming festivals worldwide. SiGMA-organised festivals occur in five continents which are: Asia, the CIS (the Commonwealth of Independent States), Europe, Africa, and the Americas. Politicians and business executives, alongside people of similar status make up the main guests at these festivals.
Betiton is an online gambling operator launched in 2020 with 3 gaming verticals: casino, live casino, and a sportsbook. Its services are made available to a wide range of international markets.