Shahnaz Husain | CMD - Shahnaz Husain Group of Companies
Shahnaz Husain, a name synonymous with beauty, is more than just a renowned brand—she is a symbol of resilience, innovation, and empowerment. In an era when women were often not even considered equals, Shahnaz went on to achieve more than many of her male counterparts could have imagined. Her story exemplifies the bravery and tenacity of a woman who dared to dream, especially in a time when the world of business was dominated by men.
Imagine a woman starting a business and expanding it to the international level while creating new benchmarks within the industry and being a subject in Harvard Business School for Brand creation in ‘Emerging Markets’. Today, such stories are becoming increasingly common, with many women leading successful ventures across the globe. But imagine this in the twentieth century, in India, a time when women were still struggling for basic equality in many spheres of life. In this challenging environment, Shahnaz Husain founded her own company, combining the ancient wisdom of Ayurveda with modern skincare science. She not only pioneered the Ayurvedic beauty industry but also led her brand to unprecedented heights, proving that the power of a woman’s vision is limitless.
Shahnaz’s journey from creating a brand and skyrocketing to international recognition has been nothing short of miraculous. Her legacy is a powerful reminder that with passion, determination and the courage to break societal norms, women can achieve greatness, no matter the era.
Shahnaz Husain’s entrepreneurial journey began with a deeply personal experience that would change the course of her career. “I vividly remember the moment when I discovered the detrimental effects of chemical treatments on the skin and body. It was a wake-up call,” says Shahnaz. “I began my search for a solution that would serve as both ‘Care & Cure’. Ayurveda, with its natural and healing principles, became my path, and my passion was born from there. I wanted to revolutionise the beauty industry by offering safe, effective alternatives.”
A significant milestone in Shahnaz’s career came in the summer of 1971 when she returned to India and established her first herbal salon in the veranda of her New Delhi home. “That was the beginning of my entrepreneurial journey and the SHAHNAZ HUSAIN GROUP,” she reflects. “My ideas materialised into reality, and from there, there has been no looking back.”
Her dedication and innovation have earned her prestigious accolades worldwide. From being a household name in India to becoming a Harvard Case Study, Shahnaz’s brand has set benchmarks in the beauty industry. “My products have received Quality Excellence Awards in London, Geneva, Cannes, Paris, and New York,” she proudly shares.
With the growing awareness of Ayurveda and its rising demand, the beauty market continues to expand, with consumers increasingly leaning toward natural, herbal solutions. “Our state-of-the-art R&D lab focuses on creating formulations targeting common concerns such as hair loss, pigmentation, acne, and other skin and hair conditions, combining ancient Ayurvedic wisdom with modern skincare science,” says Shahnaz.
The Shahnaz Husain Group is an internationally recognised brand renowned for its organic beauty care based on Ayurveda. Blending ancient traditions with modern techniques, the brand has made a significant impact on the global beauty market. Over the last five decades, Shahnaz Husain’s brand has built unquestioned brand loyalty, driven by its commitment to quality and innovation. “My brand has always focused on creating Ayurvedic products that are not only formulated in India but also resonate with global consumers,” says Shahnaz. “We have successfully positioned ourselves in both domestic and international markets, becoming a leader in Ayurvedic beauty care.”
At the heart of the company’s success lies its core principle of “Natural Care and Cure.” The Shahnaz Husain Group has developed over 380 Ayurvedic products, carefully crafted from herb, flower, and fruit extracts, essential oils, and even precious minerals and gems. These organic formulations are designed to restore the skin’s natural beauty without the use of harsh chemicals, making them suitable for all skin types.
“We take immense pride in the fact that our products are result-oriented, luxurious, and globally recognised,” Shahnaz explains. The brand’s premium skincare ranges include unique formulations such as 24 Carat Gold, Oxygen, Diamond, Pearl, Plant Stem Cells, and Platinum range, all developed in state-of-the-art manufacturing and R&D units. “These are designed to serve the purpose of restoring natural beauty and radiance of the skin without the use of harsh chemicals,” shares Shahnaz. Known for their quality and effectiveness, these products provide sophisticated, high-end skincare that meets international standards.
The skincare industry today reflects a growing awareness among consumers who seek natural remedies for their skin and hair concerns. This shift transcends age and gender, with people increasingly investing in holistic solutions rooted in Ayurveda. The Shahnaz Husain Group has long anticipated this trend, pioneering the integration of Ayurvedic principles into skincare over 50 years ago. “Our exceptional heritage of Ayurveda enables us to deliver outstanding results,” says Shahnaz. “We are proud to incorporate India’s natural herbal wealth into products that address individual issues of customers.”
The brand’s approach combines the time-tested power of traditional Ayurvedic remedies with modern demands. Its products are formulated to cater to individual concerns, offering effective solutions for both skin and hair care. “Present-day trends are catching up with the principles we have always advocated,” Shahnaz explains. “Our steadfast belief in holistic care and dedication to natural products have kept us ahead in an industry that is now realising the value of Ayurveda.”
Through its innovative strategies and commitment to preserving Ayurvedic heritage, the SHAHNAZ HUSAIN GROUP continues to lead the way in providing natural, result-driven skincare solutions that meet the needs of today’s conscious consumers.
The beauty industry is in a constant state of flux, with trends shifting rapidly and consumer preferences evolving just as quickly. In this dynamic landscape, staying relevant and meeting the demands of discerning customers is essential for success. Shahnaz recognises these trends and has strategically positioned the SHAHNAZ HUSAIN GROUP to meet the demands for luxury, clean, and sustainable skincare solutions.
“Consumers today are more educated than ever before,” says Shahnaz. “They’re not just looking for products that promise results—they’re demanding quality, natural ingredients, and formulations that are safe for their skin and the environment. At SHAHNAZ HUSAIN GROUP, we’ve always focused on clean beauty—offering organic products free from harmful chemicals. This commitment is a key differentiator in a market now filled with conscious consumers.”
With sustainability also becoming a significant concern, the SHAHNAZ HUSAIN GROUP ensures that its products are not only made from natural, Ayurvedic ingredients but are also eco-friendly, packaged in recyclable materials. This approach aligns with the growing trend of sustainability, as modern consumers increasingly seek products that reflect their values.
“Being an advocate for Ayurveda has been part of our brand’s core for over 50 years,” Shahnaz adds. “As people around the world become more health-conscious, they’re turning to natural alternatives. Ayurveda is not just a philosophy—it’s a lifestyle. We’ve always been ahead of the curve in offering natural skincare solutions that cater to these growing global trends.”
By staying ahead of emerging market shifts and consumer preferences, the Shahnaz Husain Group has built a strong foundation of loyal customers. At the same time, the brand continues to attract new consumers who appreciate the quality, authenticity, and sustainability of its products.
“We have always focused on holistic well-being,” says Shahnaz. “Our products are designed to deliver effective results while embracing the ancient wisdom of Ayurveda. This unique combination has allowed us to remain a trusted leader in the industry, and as consumer awareness continues to grow, we’re perfectly positioned to meet the evolving needs of our customers.”
In a highly competitive market, the SHAHNAZ HUSAIN GROUP continues to thrive by staying true to its core values while adapting to the changing landscape. With a strategic focus on product innovation, sustainability, and customer satisfaction, the brand remains at the forefront of the Ayurvedic beauty revolution.
Shahnaz Husain’s leadership style is rooted in a combination of strategic vision and hands-on management, allowing her to adapt to any situation effectively. “Leadership is about taking charge when necessary and knowing when a consultative approach is required,” she explains. “It’s about understanding the nuances of each challenge and making decisions that are in the best interest of the organisation.”
For Shahnaz, effective leadership is about ownership and responsibility. She believes a leader should guide their team through challenges and inspire innovation by fostering a culture of trust and collaboration. “I ensure that my team has the freedom to communicate, express ideas, and adapt to changing circumstances, which creates a positive, conflict-free environment that drives success.”
At the core of her leadership philosophy are values of ethics and integrity. These principles are non-negotiable and form the foundation of the SHAHNAZ HUSAIN GROUP. “Our commitment to cruelty-free practices and transparency in sourcing natural ingredients has earned us the trust of our customers and laid the groundwork for sustainable growth,” says Shahnaz.
Adaptability has also been a key driver of the company’s success. The ability to respond to evolving market demands and customer expectations has enabled the Shahnaz Husain Group to expand globally while maintaining its ethical and business standards. “By staying true to our values and continuously adjusting our offerings, we have been able to cater to diverse markets without compromising on quality.”
On a personal level, her experiences have taught her the importance of empowerment and mentorship. “I am passionate about nurturing talent within the organisation and giving individuals the tools to realise their full potential,” she says. This focus on fostering a culture of creativity, collaboration, and growth helps the company attract top talent and maintain its position as an industry leader.
Every entrepreneur faces obstacles, and Shahnaz Husain’s journey has been no exception. However, she believes that recognising challenges is just the first step; the real work begins with finding actionable solutions. “The beauty industry is highly saturated, and new brands emerge overnight,” she explains. “To survive, we’ve to continuously innovate and differentiate ourselves from the competition.”
Navigating this crowded market requires a deep understanding of its various segments, from luxury to budget-friendly products, and identifying where the Shahnaz Husain Group fit within that spectrum. “It’s crucial to know where your brand belongs in the market. That understanding, paired with a strong business strategy, allowed us to carve out our niche.”
One of the key factors in overcoming these challenges has been the team’s dedication to focusing on the target audience and creating unique formulations. “Our passion for sustainable beauty and authenticity, grounded in the values of Ayurveda, directly connects with our customers on a personal level,” Shahnaz notes. This approach has helped the brand stand out by emphasising exotic herbal ingredients that align with the lifestyle needs and skin concerns of its diverse clientele.
In today’s digital age, Shahnaz recognises the power of online engagement. “We’ve embraced digital platforms to build a community with our audience,” she shares. “By actively listening to feedback and addressing concerns, we’ve created a sense of connection that makes our customers feel valued.”
Despite the industry’s obsession with short-term trends, Shahnaz remains confident that consumers are increasingly shifting toward sustainable, organic products. “Consumers are moving toward long-term solutions—products that are proven to be effective and have a lasting impact,” she explains. “SHANNAZ HUSAIN Ayurveda skincare meets these needs, providing real, lasting benefits.”
With a robust strategy in place, the Shahnaz Husain Group is fully equipped to leverage the digital landscape through social media marketing, influencer collaborations, and online reviews. “We’re ready to continue growing our brand’s online presence and engage with our audience across multiple touchpoints,” Shahnaz affirms her confidence in the company’s ability to navigate future challenges and emerge stronger.
For Shahnaz Husain, success is not defined by wealth but by the achievement of meaningful goals. “Success is about achieving the goals you set for yourself, and that sense of confidence that comes with it is incomparable to anything else,” she reflects. “It’s about staying dedicated, putting in the hard work, and seizing opportunities when they arise.”
Throughout her journey, Shahnaz has faced challenges, but her self-confidence and determination have driven her forward. “When you refuse to give up, your efforts are rewarded,” she says. Her resilience has led to numerous milestones and accolades that mark her success.
Shahnaz is the first woman in 107 years to receive the World’s Greatest Entrepreneur Award from New York-based Success Magazine. Other notable recognitions include being awarded the Padma Shri in 2006 for her contributions to trade and industry and being invited to represent India at the World Summit for Entrepreneurs by former US President Barack Obama in 2010.
Her impact on the industry has also been recognised at Harvard Business School, where she was invited as a key speaker and became a Harvard Case Study on brand creation. “I was included as a subject in Harvard’s ‘Emerging Markets’ course in recognition of the international market for Ayurvedic beauty care that I created,” shares Shahnaz. Her work in Ayurvedic beauty care has led to numerous international awards, including Quality Excellence Awards in London, Geneva, Cannes, Paris, and New York.
Diversity and Inclusion (D&I) is quickly gaining momentum in the workplace, with organisations increasingly recognising that diversity is a fundamental strength that drives success. “A company with a strong cultural identity that provides equal opportunity to employees provisions a healthy and thriving environment,” shares Shahnaz. “Diversity is a core strength, and when integrated into the organisation, it becomes a valuable asset.”
At the Shahnaz Husain Group, diverse perspectives are welcomed, seen as essential for creative solutions and long-term success. “We encourage feedback, idea-sharing, and open discussions,” Shahnaz explains. “Each individual brings a unique gift of perception, and by voicing our ideas, we can achieve a common goal where everyone’s abilities are valued.”
The company emphasises the importance of inclusion, ensuring that all employees feel equal and have access to opportunities, regardless of their differences. “Inclusion is the heart of workplace equality,” Shahnaz affirms. “It’s about creating a space where everyone can express themselves and be heard.”
Through employee engagement and a focus on D&I, the company is navigating the complexities of a rapidly changing business landscape while building a supportive and diverse work environment that fosters growth and success.
Shahnaz Husain Group is currently focused on two key initiatives: personalisation and sustainability. “We are perfectly aligned to cater to consumer demand for personalised skincare experiences,” Shahnaz explains. “Our products are designed to address individual skin and hair concerns while also embracing eco-friendly practices and sustainable solutions.”
With the beauty industry evolving rapidly, the company is adapting its strategies to meet modern consumer expectations. “We’re focusing on understanding our audience’s demographics—lifestyle preferences, age, gender, and income,” she shares. “By tailoring products to specific groups, such as working professionals and eco-conscious consumers, we can better meet their needs.”
Sustainability remains a core value of the brand, with a focus on organic formulations and visible results. The company is also working on expanding its reach through influencer collaborations, loyalty programs, and targeted customer engagement. “This strategic amalgamation of competitor analysis and research will help us stay ahead in a competitive market,” Shahnaz adds.
The future for Shahnaz Husain and her brand is centred around growth, innovation, and sustainability. “The beauty industry is always evolving, and as a business owner, I need to ensure that we expand our operations to reach more customers,” Shahnaz explains. “My current focus involves strategic market expansion, introduction of new product lines, and forging potential collaborations.”
A thorough analysis is underway, with experts helping to craft the right strategies for capturing a larger market share. “Our focus remains on staying true to our core values—Ayurveda, authenticity, and product purity,” she adds. “Sustainability plays a crucial role in driving organic business growth and attracting customers. Without losing sight of the core principles of Ayurveda, the formulation of products using essential oils, plant extracts, flower essences, and herbs is all part of the bigger picture.”
The company is also dedicated to meet evolving consumer needs, particularly with a focus on organic skincare solutions. “With an intent to develop new products, we are focused on understanding the audiences needs and identifying their pain points,” says Shahnaz. Our products are designed to resolve skin and hair related issues with Ayurveda-based solutions, particularly for consumers demanding organic products showing significant results.” Thorough consumer research is guiding these developments to ensure the offerings meet the evolving expectations of today’s wellness driven market approach.
Shahnaz Husain has always believed in the power of self-confidence and perseverance, and her advice to aspiring women entrepreneurs reflects this mindset. “Believe in yourself and your own abilities. Keep learning,” she says. “It is important to dream. Then, have the faith and courage to do everything in your power to make your dreams come true. I always try to inspire women to follow their dreams with faith and courage.”
Shahnaz emphasises the growing presence of women in every field and observes their increasing success. “Women are proving their prowess everywhere. It is all about recognising the potential we have to succeed,” she shares. “However, it’s equally essential to acknowledge the importance of education and skill development. When this happens, women can achieve milestones in their career just as successfully as men.”
Her message is clear: women have immense potential. “The potential of a woman is unmatched. Powered by courage, inner strength, and foresight, we are no less than men in intelligence, creativity, and talent. When a woman realises this, she becomes self-motivated to move forward with confidence, facing challenges and emerging stronger.”
“Had I given up early on due to the numerous challenges in my life, I wouldn’t be here. This is what needs to be done—follow your dreams and believe in your abilities,” adds Shahnaz.
Shahnaz Husain reflects on her journey with a path paved on the foundation of resilience and determination. “My own journey has been full of numerous challenges, but it only made me more determined and stronger to pursue my passion in Ayurveda,” she shares. “I made it a habit not to let these challenges define the way I moved ahead, but rather use them as stepping stones to pave my path towards success. When you are on your path to success, there are hindrances and hurdles that you must overcome. These only strengthen your potential and help you reach your goal.”
Speaking on the role of women in business, Shahnaz emphasises their significant impact: “Women are a huge contribution to the economic power and have the ability to offer important consumer insights. However, women and men have different experiences and backgrounds, which shape their approach in the business world.” She believes that the collective force of diverse ideas and perspectives fosters innovation. “It’s about coming together with different people and different levels of creativity that promotes innovation and pushes organisations further toward success.”
Highlighting women’s natural strengths in leadership, Shahnaz says, “Women are excellent when it comes to soft skills that are necessary for business leadership. While technical skills are important, the fundamentals for career success often lie in soft skills, which are the most desirable professional attributes in women.”
Effective communication, self-awareness, and empathy are qualities Shahnaz highlights as key significators. “These are high-value characteristics that women are naturally born with, and as per a recent research, women in leadership positions who ranked high in these attributes achieved a 9.35% ROI over two years.” She continues, “Women have a competitive advantage in emotional intelligence and soft skills. We have a natural ability to adapt, manage conflict, maintain emotional self-awareness, and drive successful teamwork—skills necessary for effective leadership.”
In an industry like beauty, where women dominate consumer behaviour, Shahnaz points out, “It’s estimated that 85% of consumer purchases are made by women. This proves the power of women and their consumer insight. They understand the female psyche, recognise opportunities, and bring valuable insights to improve business.” Shahnaz’s advice to women is simple yet powerful: “When you value your natural gifts, arm yourself with necessary skills, and stay true to your path, nothing can stop you from achieving success.”
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