Surat, India — June 16, 2025 — In an era dominated by fleeting fashion trends and mass production, IVAARA, the flagship ethnic wear brand from Ronak Fashion, is gaining attention for its thoughtful approach to traditional Indian textiles. Rooted in heritage and designed for the modern woman, IVAARA is positioning itself as a bridge between India’s rich cultural legacy and the global fashion landscape.
Launched under the parent company Ronak Fashion—established in 2002 in Surat—IVAARA represents a culmination of over two decades of experience in textile manufacturing, design, and innovation. The brand’s focus lies in crafting ethnic wear that honors time-tested techniques while offering contemporary design sensibilities.
Symbolized by a rose-pink lotus, IVAARA reflects themes of resilience and inner beauty. The brand aims to provide more than just garments—each piece is designed to be a reflection of identity, rooted in Indian tradition and personal expression.
“IVAARA is not fast fashion—it’s slow elegance,” says the brand’s creative head. “It is about mindful fashion, rooted in cultural pride and personal storytelling.”
Founder Ronak Kamalkumar Pansari adds, “Our mission is to make traditional fashion relevant again—connecting our textile heritage with the evolving needs of modern consumers, while maintaining accessibility and quality through direct manufacturing.”
IVAARA’s product line spans across dupattas, ethnic fabrics, sarees, and laces, each category reflecting India’s diverse textile arts.
Dupattas: Available in materials like Chiffon, Organza, Chanderi, and Velvet, the collection showcases styles such as Phulkari, Bandhani, Ajrak, Banarasi, and Kalamkari. These pieces often serve as focal points in traditional ensembles, highlighting craftsmanship from various regions of India.
Fabrics: IVAARA is a major supplier of Viscose and Nylon-based textiles to designers and boutique owners, offering prints such as Madhubani, Warli, Ikat, Indigo, and Leheriya. Each fabric is designed to serve as the base for unique and culturally meaningful creations.
Sarees: From South Cotton for daily wear to Chiffon and Dola Silk for festive occasions, IVAARA’s saree range celebrates India’s most iconic garment with both classic and modern interpretations.
Laces & Trims: With in-house manufacturing of laces, the brand produces bridal trims, golden zari laces, and handcrafted borders—highlighting attention to detail in every garment.
What sets IVAARA apart is its commitment to sustainable practices and ethical production. With a team of 26 at its Surat facility, the brand emphasizes minimal waste, responsible sourcing, and fair labor policies. All collections are designed and produced in-house, ensuring control over quality and environmental impact.
With a growing customer base in India and overseas, IVAARA is expanding through selective retail collaborations and digital platforms. As global interest in sustainable and culturally authentic fashion grows, the brand aims to showcase Indian craftsmanship to a broader audience.
"IVAARA represents the best of what Indian fashion can be—elegant, intentional, and enduring,” says Pansari. “As we scale up, our core values remain the same: to honour heritage and empower women through meaningful clothing."
Headquartered in Surat, Ronak Fashion has been a key player in textile manufacturing since 2002, specializing in ethnic fabrics, garment exports, and fashion innovation. IVAARA marks its strategic foray into premium consumer fashion, building on a foundation of trust and quality.
For more information, visit www.ivaarastore.com or follow IVAARA on Instagram and Facebook.
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