Jaipur, Rajasthan (India), November 13, 2024: In a country where saffron holds cultural and culinary importance, Insight Organics, a brand under MSD Saharia Industries Pvt Ltd, is addressing crucial challenges in India's saffron market. Founded by Divyans Saharia in March 2023, the company tackles the pressing issue of adulterated saffron, which affects approximately 60% of the market.

For Indian consumers, the impact of Insight Organics goes beyond just providing pure saffron. The company’s Super Negin strands, which are 15% longer and thicker than standard varieties, ensure that customers receive exceptional value for their investment. The Grade 1 saffron offers 25% more colour and 35% more flavour, enhancing the traditional Indian dishes that rely on this precious spice.

The brand’s commitment to transparency benefits Indian consumers through its innovative QR code system. Each package comes with a unique QR code linking to NABL-certified lab reports, allowing customers to verify the authenticity of their purchase. This technology-driven approach helps combat the widespread issue of counterfeit saffron in the Indian market.

Through direct sourcing from over 500 farms worldwide, Insight Organics has created a sustainable model that benefits both Indian consumers and international farmers. By eliminating middlemen, the company ensures that Indian customers receive premium saffron at competitive prices while maintaining high-quality standards.

The company’s strict quality control measures set new benchmarks for India’s spice industry. Its zero-tolerance policy towards substandard produce has established a precedent for quality assurance in the market. When its initial batches failed to meet standards, the company chose to absorb financial losses rather than compromise on quality.

For the Indian market, Insight Organics’ packaging solution addresses a common challenge in saffron storage. Its polycarbonate, airtight containers preserve the spice’s essential properties, ensuring that Indian households can maintain the product’s quality in various weather conditions.

The company’s approach benefits India on multiple fronts: it protects consumers from adulterated products, supports ethical business practices, and raises the overall standards of the saffron market. This comprehensive strategy not only serves current needs but also paves the way for a more transparent and reliable spice industry in India.