In a world awash with hyper-specialized startups, Lado Okhotnikov stands out as a polymath Interviewer. His ventures, from the biotech-driven metaverse Holiverse to Hollywood film production and curated wellness products, might seem worlds apart. Yet, beneath the surface lies a profoundly unified vision: to unlock human potential by fostering holistic well-being and individual sovereignty. We sat down with Okhotnikov to understand the philosophy that connects these diverse threads, and how he’s building an ecosystem designed not just for profit, but for profound human flourishing. This isn't just business; it's a quiet revolution.

Interviewer: Lado, your portfolio is incredibly diverse – Holiverse with its 2 million users and biotech focus, Lado Film working with Hollywood names, the HOLIGUARD FIRE dance spectacle, a marketplace for holistic goods. To an outsider, it might seem like you're building several empires. What’s the golden thread, the unifying vision that weaves through all these ventures?

Lado Okhotnikov: It’s less about empires and more about an ecosystem, a single, living philosophy: holistic empowerment. For too long, we've lived in silos. Healthcare treats symptoms, not systems. Technology connects us digitally but can isolate us humanly. Entertainment distracts more than it uplifts. My core belief, the one that fuels every project, is that everything is interconnected. Human potential isn’t unlocked in a vacuum; it blossoms when our physical health, mental clarity, creative expression, and even the products we use daily work in synergy. Holiverse, in its entirety, is an attempt to architect that synergy.

Interviewer: Let's talk about the heart of that ecosystem, Holivita. You're not just talking about another health app; you're aiming to redefine our relationship with health, focusing on prevention and personalization with tools like DNA-based digital twins. That’s a bold challenge to the established medical-industrial complex.

Lado Okhotnikov: It has to be. The current model often thrives on illness, on managing symptoms rather than cultivating true, vibrant health. It’s reactive. We wait for the body to send distress signals – often too late – and then we try to silence them. I don't believe in silencing signals; I believe in understanding their origin. "Holi" in our name signifies this wholeness. Holivita is about shifting from a "disease-care" system to a "well-being creation" system.

Your DNA, your lifestyle, your environment – these aren't just data points; they are chapters of your unique biological story. Holivita, through AI and genomics, helps you read that story, understand its predispositions, and then, crucially, empowers you to co-author future chapters. The digital twin, for instance, isn’t science fiction; it’s a personalized sandbox. Want to see how a dietary change or a new supplement regimen might affect you before you commit? That’s the power we’re putting in people’s hands.

Interviewer: A key, and perhaps revolutionary, aspect of Holivita is data ownership. You're proposing that users can control and even monetize their genetic and health data. How does this fit into the larger vision?

Lado Okhotnikov: It’s fundamental. Your health data is one of your most valuable assets, yet historically, it's been exploited by others without your consent or benefit. That’s a profound imbalance. We’re building a system where your anonymized data, should you choose to share it for research, benefits you directly. This isn't just about financial incentive; it's about restoring sovereignty. It transforms individuals from passive data subjects into active participants in their health and in the advancement of science. This creates a more ethical and accelerated path for medical breakthroughs, driven by a community that owns its information. The Medical ID, secured via NFT, is a passport to this new paradigm – your health story, in your control, globally.

Interviewer: This philosophy of holistic well-being extends beyond the digital. You're launching a Holiverse Marketplace with physical products like "Holisthetic" cosmetics, Mindful Mate tea, BOND silk apparel, and ergonomic footwear. How do these tangible goods connect to the high-tech world of digital twins and DNA analysis?

Lado Okhotnikov: They are the physical embodiment of the same principle: conscious, holistic living. What you put on your body is as important as what you put in it. Holisthetic cosmetics are formulated with purity and systemic respect, because your skin is a gateway, not a barrier. Mindful Mate tea isn’t just a beverage; it’s a ritual for balanced energy. BOND silk embraces natural comfort against the skin. Ergonomic footwear encourages natural movement, impacting posture and well-being from the ground up.

These aren't disparate products. They are curated touchpoints in a daily life lived with intention. If Holivita provides the insights, the Marketplace provides some of the tools to act on those insights, creating a virtuous cycle.

Interviewer: And then there's Lado Film and ventures like the HOLIGUARD FIRE dance spectacle. How do creative and artistic endeavors fit into this tech and wellness-focused ecosystem?

Lado Okhotnikov: Human potential isn't just about physical longevity or optimized biomarkers. It's about the spirit, creativity, storytelling, and shared experience. Lado Film, for example, is creating a multi-saga, "Stadiguards vs. Holiguards," which is a narrative exploration of these very themes: the struggle between forces of rigid conformity and those of authentic, expansive freedom. It’s a way to explore these philosophical underpinnings through a universally accessible medium.

HOLIGUARD FIRE, our ethnic dance collective and the upcoming spectacle, is a visceral expression of this. The raw energy, the primal movement, the celebration of cultural heritage fused with modern performance – it’s a metaphor for the untamed human spirit we aim to empower. These ventures nourish the soul, just as HoliVita nourishes the body. They remind us of the beauty and power inherent in our humanity.

Interviewer: This is an immense undertaking, Lado. You're essentially trying to build a new operating system for human life, integrating technology, health, personal development, and even art. What’s the ultimate "why" behind it all? What truly drives you to build at this scale and with this level of philosophical depth?

Lado Okhotnikov: I believe we are at a precipice. We have unprecedented technological tools, but we also face unprecedented challenges to our well-being and our sense of self. The "why" is simple: to help people reconnect with their innate potential, to move from being passive recipients of circumstance to active creators of their lives. I don't take medications, not because I'm against medicine, but because I question a system that often chases symptoms without asking "Why?" True health, true potential, begins with that internal dialogue, with understanding what your body, your life, is trying to tell you.

All these ventures, all this technology, are ultimately in service of fostering that dialogue, of providing tools for self-discovery and self-mastery. It's about creating a world where more people can live longer, healthier, more joyful, and more expressive lives. That, for me, is a legacy worth building. It’s not just business; it’s a contribution to the unfolding story of human evolution.

Interviewer: A powerful vision indeed. Lado, thank you for sharing your insights.

Lado Okhotnikov: The pleasure was mine. The future is holistic, and we’re just getting started.