Almost all of us have heard the term market research, but many have no idea what it actually is. Market research can be defined as an attempt to understand recent market trends and consumer behavior. By systematically collecting accurate data about consumers, competitors, markets, and almost everything and analyzing it well, you can understand the market trend and needs of the company better.

Such research is, in some cases, done by the company itself (e.g., in-house). But now, various companies do this research by third-party agencies. That's why market research companies are gaining popularity in almost every country of the world. Accurate market research and analysis pave the way to success for any business.

You need the right insights for your business to try to gain consumer acceptance, marketability, and business success, which most companies can't take alone to handle all other responsibilities. Now, a third party handles these responsibilities for them. Market research is very important. Its main advantage is that this research provides a quantitative edge that helps many companies to avoid disinvestment in the wrong market, a waste of capital.

According to experts, market research is the most reliable method of data collection. It pulls data from sources that help you get a 360° picture of who, what, and where about the business. In this article, we will discuss the top 10 most reliable market research companies in the USA so that USA marketers can confidently rock this year for their next big marketing campaign!

The advantages of conducting business market research include:

• Identify areas where the business may have problems

• Identify changing trends in the market 

• Identify new areas of expansion of related business opportunities.

• Identify and understand the requirement of existing customer 

• Comparative analysis of services offered by the business to customers vis-à-vis competitors.

• Develop effective strategies to run your business successfully 

• Try to make well-informed decisions about the services offered by you to your customers.

• Set an achievable audience target to increase sales, business growth, and the latest product development.

Top 10 market research companies in the USA

Here are the top 10 market research companies in USA that helps to their clients to grow the business.

Nielsen 

Recently Nielsen has gained significance as a skilled market research firm. The company has set a precedent in market research in the global market through its skills, abilities, and passions. It is one of the oldest market research firms established on 1923 by Arthur C. Nielsen Sr. Now the CEO of this company is David Kenny. We can give this market research company the 1st position on our blog. Now businesses thank this name as this organization has helped many businessmen survive the competitive market for the past 40 years. But we may have questions about what kind of service they usually provide. They provide insight and analysis across various topics such as media, customer requirements, retail sales, and more. Besides these, the organization is also skilled in market research, analysis, and measurement.

Nielsen India always strives to provide high-quality services to its clients. In that case, they leverage global expertise and local market knowledge. They also emphasize the company's data-driven approach and provide actionable insights, making them the top choice among traders in India.

Specialized service offered by Nielsen

• electronic television audience measurement 

• advertising monitoring 

• Research Insights. 

• Research & Analysis.

• Smart Cloud solutions

• Consumer behaviors analysis

• Audience measurement

Remesh

Remesh is a leading market research firm based in New York City. They have the expertise to offer artificial intelligence-driven research solutions. It is best for those companies who are finding to streamline qualitative and quantitative insight discovery. Founded in 2013 by Gary Ellis, the marketing research firm removes the difficulties for companies to converse with thousands of customers at a time. This feature helps analyze interactions and feedback to offer key insights. It is its best feature that makes the organization one of the top choices in the USA.

Online surveys are also reaching out to these organizations to improve employee engagement and enhance corporate reputation.

The services offered by Remesh:

· Ad testing

· Concept testing

· Packaging testing

· Consumer Insights

· Collective intelligence

· Employee experience and engagement

· Shelf placement testing

· Identification of Product issues 

Suzy

Founded in 2017, Suzy is a global qualitative market research firm that empowers you to publish repeatable market research reports. They use software for market research, which they named Suzy. It is an end-to-end consumer insights platform capable of answering complex research questions by providing qualitative insights. The best part of this software is that Suzy can give you real-time data from an audience of over a million subscribers. Founded by Matt Britton, The organization has become a leading global market research firm. The company specializes in providing the proper insights and analytics across various services, including consumer goods, retail, media, and many more.

Now, all most all Industries ranging from finance to media, are using this software for market research. It works as a miracle process to improve business performance through qualitative studies.

The best services offered by Suzy

• Report of Concept testing

• Consumer profiling

•  Report of Competitive analysis

• Report of Requirements of consumers

• Strategy of Positioning 

• Report for Shopper and category insights

• Tracking research services

• UX design research

Pollfish

Pollfish is a modern market research platform based in USA. their excellence is their uniqueness. Unlike other market research firms, they use artificial intelligence to create the report or outline of market surveys within a fraction of a second. With its corporate office in New York, the organization has its own style of conducting marketing research by using updated tools for any type of business. Founded in 2013, This DIY market research organization helps the business achieve real-time insights from more than 250 million consumers worldwide. Their market research strategies are designed with the abilities of cutting-edge technology for dynamic sampling and random device engagement. John Papadakis founded this organization, which is the most updated market research organization today. Papadakis is also the company's CEO, leaving no stone unturned to satisfy its customers.

Specialized Service offered by Pollfish: 

· Increasing Brand awareness

· Brand perceptions

· Advertising testing

· Logo testing

· Brand diagnostics

· Product concept testing

Ipsos 

Ipsos is a leading market research firm based in New York. It is a global platform. Apart from New York, they also have offices in several major countries like India, Paris, etc. The services provided by the company to its customers are market research, customer satisfaction survey, brand tracking, and many more. Ipsos specializes in providing clients with customized solutions leveraging global networks and local market knowledge. With their specialized service, the company snatched the 2nd position in this blog.

The organization's innovative research methods and technologies are considerably advanced, which help in providing accurate insights to their clients. This feature has catapulted them to the pinnacle of fame and made them a promising market research company in India. Established in 1975, Ipsos is one of the oldest and best global marketing research companies worldwide, which is still giving its best to its clients.

Specialized Service offered by Ipsos

• Mystery of shopping

• Brand health research

•  study and research the User experience 

• Innovation and forecasting

• Analysis of Social Intelligence 

• Creative development and assessment

Bixa

Based in Alexandria, Virginia, Bixa is a leading US market research studio that also serves global customers. They specialize in mobile youth research and custom UX research services. The company offers the best service to those people who are trying to capture the market and want to run their business successfully with quality and qualitative research of market trends. By testing new markets, collecting product feedback, or better understanding the target audience's needs, this company helps its customers reach the pinnacle of success. Due to this focus from day one, they have not been removed from the top 10 market research company list after 10 years.

They manage the entire marketing research procedure through a team of experts who just take three to four weeks to prepare the delivery report. They make marketing research a breeze by using all the updated technology. Founded in 2012, Bixa offers clients customer surveys, user testing, and mobile demographic management. Also, according to their experts, product, and marketing research is very important for those who want to grab the market. Sarah Weise, CEO of this award-winning agency in Virginia, operates the whole procedure. 

Service offered by Bixa

• In-depth interviews for clients to understand their requirements

• Though Customer surveys

• Though Product research

• Hyper-profitable targeting

• Proper testing of Usability 

• Website and app review

• In-depth training or coaching for Team members

Westat

As per expert opinion, Westat is best for any technology companies or other organization. This global market research platform uses multiple statistical analysis tools to help its clients gain a 360° understanding of market trends and customer behavior. Established at 1963 in Rockville, they help to create a better understanding of the competition in the market through the use of all the updated technologies. This makes it very easy for any business owner to evaluate competitors or check market opportunities. Their co-founder Scott Royal, operate those market research procedures.

The reason behind this is that the company helps to keep a pulse on what the customers want and find the right pricing strategies, which makes running the business much easier. Isurus' expert team can also help significantly in brand tracking and creative performance testing as the company strives to recruit team members who specialize in quantitative, qualitative, international, and secondary research.

Specialized service offered by the company

• Custom research

• Clinical trials

• Survey and analytical needs

• Biomedical science research

• Behavioral health and health policy research

Antedote

Based in San Francisco, Antedote can be called an innovation market research consultant. They are able to provide strategic and updated market research insights combining data science, in-depth research, and next-generation digital tools. This feature makes them different from other agencies. They never rely on a one-size-fits-all approach. Additionally provides in-depth insight into market issues through the use of qualitative and quantitative research tools.

Antedote has a team of experts who helps all its clients provide insights on almost every subject, like user research, cultural research, and scenario planning. Their innovation roadmap or idea development and visualization are effective for almost all businesses. So you can easily partner with them. Antedote's uniqueness is its use of a plug-and-play approach, which means you have an agile and collaborative team that can quickly solve your problems with guidance and blueprints.

The company specializes on

· Proper brand positioning

· Crafting a clear Concept 

· Demand space segmentation

· Internal engagement programs

· Price and proposition optimization

· Product and portfolio development

· Workshop design and facilitation

Ascendant Consulting Firm

Ascendant Consulting Firm is one of the best agencies in the USA and Global Marketing Research Industry who have been providing the best service to their clients since 2010. According to experts, they specialize in providing competitive intelligence, consumer insights, and market feasibility services. This organization has been serving its clients with a combined experience of 95+ years in market research analysis. Based in Miami, they help you make data-driven business decisions for business expansion, market-entry, and valuation under their CEO Octavian Petre.

The company specializes on

· in providing the White label research

· Offering the Product market research

· Perfectly evaluate the market opportunity 

· survey reporting and analysis

· research for Employee experience and satisfaction 

· consumer attitude, usage, and trends research

Dynata

We can place Attest at the top of the list of US market research firms. It is the best because this platform allows you to collect accurate data from 125 million respondents in 58 countries. You can also use this platform for branding, consumer profiling, market analysis, and more!

Their in-house customer research team members are market research subject matter experts, so you can get in-depth insights from them. If your research topic needs fresh guidance, Attest's customer research team is here. Based in Plano, Texas, this company started its journey in 1940. So it is the oldest market research firm in the world

Apart from providing quick surveys and quick feedback, this company website has an intuitive results dashboard that turns all your data into fascinating stories, which can be much more interesting to you.

The company specializes on

· In providing creative tests

· To create survey essays

· In creating a digital ethnography

· Creating online research panels

· Providing online qualitative research reports

· Data analysis and reporting

· Brand performance tracking

Conclusion

Proper Market research is extremely important for every business. But choosing the right marketing agency isn't so easy. Primarily, there are so many agencies in the market. Businesses often struggle to find someone who will simplify their searches. I hope this article will help you find the right market research company.