Do you know what actually market research is? Market research is the systematic collection, analysis, and interpretation of information about a target market, its consumers, and rivals.

It helps businesses make informed decisions, understand market opportunities, and develop effective marketing strategies.

Market research can be done in a number of ways, such as using surveys, focus groups, interviews and data analysis.

Market research is significant for any company. It is actually a technique through which the business collects information and better understands the company's target market.

The business uses this information to design better products, improve the user experience and create a marketing strategy.

This strategy also attracts quality leads and improves conversion rates. Through market research, any company is able to understand the behavior of its target audience better.

As a result, they can improve their business by creating better products and improving user experience.

Through thorough market research, business owners can design marketing strategies that can easily attract quality leads.

But now most big companies can't do proper market research to handle all their work. Work is interrupted.

That's why they hand over this important research job to a third party. Now that's why market research companies are sprouting up in almost every corner of the world, and they flourish their own work procedures.

In this article, the list of leading market research companies in Australia is published and discussed about them.

Top 10 Market Research Companies in Australia

Here we share top 10 market research companies which are based in Australia. If you want to set up your business in Australia and if you find the best market research company then you will find it here. Now let's start

D&M Research

D&M Research is an independent full-service boutique agency based in Australia. The agency offers high levels of personalized service with a hands-on expert team.

Now they are the top choice of Australia-based business owners who are comfortable giving the responsibility of market research to this agency.

The company has the capacity to deliver a full in-house service, no matter it is brief or debriefed. So D&M can be your perfect research partner.

Headquartered in Sydney, Their approach and designs are proven to guide you in understanding your business problems and making decisions. 

It ensures the enhancement of odds in favor of better business decisions. Both the industry and business community now recognizes this award-winning agency for its excellent service.

In customized research and delivering creative solutions, D&M has proven tracking expertise. So it is felt this company can meet all the marketing intelligence needs of any business.

Established in 1994, the boutique agency is trying to deliver quality market research and consumer insights with its senior multidiscipline team.

Operated by CEO Mohammad A. Millwala, they have been Australia's leading market research brand for over 25 years.

Derham Insights Research

Durham Insights Research is another leading market search company in Australia that is trusted by large numbers of business owners in this country.

They have a proven track record of providing timely and cost-effective market research-based insights. As a result, they help their clients make marketing and business decisions.

As a result, their ROIs become stronger. These essential insights inspire your business to move forward successfully with an accurate understanding of your current or potential customers, current or potential new markets, and current or planned products or services!

These insights research agencies use the most relevant online and offline market research tools to provide them with the answers they need and an idea of ROI.

The point is that when your business issues unknown issues, they find and provide potential solutions that enable you to strengthen your business ROI.

The headquarter of Derham Insights Research is in Victoria, Australia. The CEO and owner is Philip Derham, who is an experienced moderator and quantitative researcher specializing in financial, retail, media, communications, and utilities.

This company also previously worked in major media and market research companies and in government departments.

Fiftyfive5

Fiftyfive5 has been able to build a strong track record through its various successful market research projects.

Founded in 2010, we can place this company in the third position in this list. With offices in Sydney, Melbourne, Canberra, Auckland, and Singapore, this market research agency has worked with the world's leading brands and businesses.

Under the supervision of CEO Mark Sundquist, this company uses a proven range of research tools, practices, and processes.

It unlocks sharp, deep, and commercially impactful insights from market-related data. As a result, they help clients deliver visually impactful ways to ensure commercial impact.

Compared to other companies, Fiftyfive5's unique breadth of in-house expertise cannot be found in any other Australian company.

They offer Capability Building, Planning and Facilitation, Cultural Insights, Advanced Analytics, Improved Quality, Quantity, Data Visualization, Performance Monitoring, CX Visioning and Monitoring, and HCD, UX, and Digital.

Lamppost Insights

Based in Potomac, Maryland, Lamppost Insights is a research and brand consultancy which offers a new type of service related to market research.

This Australia-based leading research agency works with the goal makes market research great.

Backed by a team of experts, the company aims to help its clients with brand concepts and illuminate and inspire future paths.

To accomplish this mission, they strive to provide customized research solutions for their clients. 

Their new and evolving approach builds on their CEO's over 20 years of experience in market research.

This research consultancy has been serving its clients since 2018. Lamppost is an insight consultancy specializing in understanding how brands relate to products and markets.

Their proven work procedure has made a profound impact on top marketing and communications agencies.

Lamppost Insights also serve the client-associated retail, automotive, financial, media/entertainment, CPG, travel/leisure, and B2B sectors.

Operated by the CEO, Steve Pagan, the specialization of Lamppost Insight is that they have worked across multiple phases of the brand cycle, including segmentation, tracking, journey mapping, ideation, white-space opportunities, new product development, and go-to-market strategies.

HumanListening

HumanListening is one of the most widely used market research brands in Australia, working all over the world.

They have been engaged in this work for almost a decade. With the company, you can truly engage respondents using natural language conversational AI.

This survey will help you get a thorough understanding of the consumers. Headquartered in Melbourne, Australia, HumanListening is actually an AI-powered, industry-grade insights platform that helps clients gain continuous insights about markets, customer experiences, and employees.

Automated 'chats' with consumers through their conversational AI-powered interfaces augment or replace their traditional surveys.

First, they have started their journey as a market research consultancy. After involving, we have started to know the difficulties involved in running insights programs, such as the high cost of outsourcing research and using software, long wait times to get results, and a lack of engagement from those who took the survey.

Then the company built an AI-driven insights platform, a full-proven application to run market research programs from start to end. The company is operated by CEO Chris Barry and his team.

Forethought

Forethought is a global marketing research firm in Australia that specializes in advisory, strategy, and analytics.

They have a huge customer base due to their supporting mind to the client. Their main aim is to serve the clients and not to earn from them.

This specialized company supports its customers in all areas, such as brand, communication, customer experience, and understanding market results through offer optimization.

Apart from its office in Australia, this market research giant also has an office in New York and continues to work with leading brands in the Asia Pacific region.

With the largest marketing science team, Forethought is known worldwide for its forward-thinking research design, industry qualitative and quantitative techniques, analysis combined with marketing strategy, and advisory services for execution.

Forethought provides additional certainty to their clients through their innovative approach.

Their work has been recognized by leading industry practitioners and academics. Forethought are twice runner-up at the Informs Practice Prize and also win two Gold ARF David Ogilvy Awards from the Advertising Research Foundation.

Forethought is specialized in the B2B and B2C space, including Telecommunications, Aviation, Logistics, Banking, Insurance, Wealth, Retail, Allied Health, Pharmaceutical, Education, Property, Digital, Law, Professional Services, and Consumer Goods.

Susan Bell Research

Based in Australia, Susan Bell Research is led by CEO Susan Bell, with the competent and experienced support of a team of consultants.

They mostly work within Australia. Besides these, they also work with research agencies and semiotics agencies in the UK and Europe. Susan Bell Research is founded in 1994.

They are specialists in designing and conducting customized research among those people who are approaching, moving through, and living in retirement.

They work with different sectors, such as businesses and government agencies, targeting retirees, especially marketers, advocates, and policymakers in financial services.

Susan Bell Research Company always use qualitative and quantitative research methods for their clients to better results.

JWS Research

JWS Research is a leading market research firm that is independent, privately owned. Backed by an experienced team of professionals, the company is really passionate about delivering strategic advice.

They always try to provide insightful and timely research.  Founded in 2010, JWS has a senior research team with combined experienced members.

Their proven, strong and accurate results are trusted and relied upon by all levels of government, consultants, and the media.

More importantly, they provide their clients with in-depth insights and advice for making business decisions.

They always strive to ensure that their clients take full advantage of their future opportunities.

Through their regular public opinion polling and consumer research, they help to get the latest insights from the people.

It also shows how and why the landscape is changing and how those changes are affecting it.

Their marketing research affects almost all types of consumers in Australia. CEO John Scales operate the company.

AMR

Founded in 1986, AMR is a renowned marketing agency in Australia that not only identifies clients' problems but also helps them solve them with great expertise. 

With over 25 years of experience, this market research company has experience working with Australia's top-tier companies.

They use advanced qualitative and quantitative techniques in providing market research-related services.

Therefore, they are positioning sources for customer experience, loyalty segmentation, and brand (re)growth analysis.

Operated by Herbert Höckel, The Company always strives to provide high-quality services to its clients.

Their main aim is to make their client happy and satisfied. In that case, they leverage global expertise and local market knowledge.

Headquartered in Australia also emphasize the company's data-driven approach and provides actionable insights, making them the top choice among traders in India.

GfK

GfK, headquartered in North Sydney, Australia, is one of the trusted and relevant sources of market and consumer information.

Their high-quality works enable their clients to make smarter business decisions. 

More than 13,000 market research experts combine with GfK's long-standing data science experience to provide the Australia-based company with local market intelligence in more than 100 countries to provide key global client insights.

Using innovative technology and data science, this organization helps turn big data into smart data.

This is to improve their clients' competitive edge and enable them to enrich consumer experience and preferences.

It is one of the oldest market research organizations, established in 1934. Since March 2017, Peter Feld has served as the organization's Chief Executive Officer, and he operates the whole work procedure.

The organization has become a leading global market research firm. The company specializes in providing the proper insights and analytics across various services, including consumer goods, retail, media, etc.

Conclusion

According to the survey report, there are more than 3,400 market research companies worldwide.

Its market is really huge since every business or company needs market research. They have to conduct at least some research to know their customers' behaviors and market trends to succeed.

According to a report published in 2021, the market research industry will surpass the valuation of 76.4 billion US dollars as thousands of market research companies are springing up every day. Several of them are also working very successfully.