As brands look beyond traditional events to create experiences that engage and stay with their audiences, the experiential industry is evolving. SSV Entertainment Private Limited (The Pittch), founded in 2024 and based in Mumbai, is building its presence across corporate events, brand experiences, entertainment, launches and large-scale productions.

With capabilities spanning creative, production, talent management, technical solutions and showrunning, The Pittch brings strategy, creativity and execution together to create meaningful brand engagements. In this conversation with The CEO Magazine, its founders share their perspective on the changing industry, evolving client expectations, technology and the journey of building The Pittch.

TCM: Every industry is undergoing rapid change. From your perspective, what is the biggest shift currently transforming your industry, and how is your organisation responding to it?

Vishal Garg: The biggest change we see is that people don't just want to attend an event anymore. They want to be part of an experience. Brands are also looking beyond plain visibility. They want the audience to connect with their story, remember the experience and talk about it even after the event. Technology, social media and content have changed the way events are created. At brand, The Pittch, we look at every project as a complete journey and an extension to the brands marketing mix, not just a standalone event.

TCM: What opportunity, challenge, or market gap inspired the creation of your organisation, and how has that vision evolved over the years?

Sonny Sharma: The brand ‘The Pittch’ was started because we saw an opportunity to bring creative ideas with strong execution together at a better price. There are agencies that are good at curating ideas, while some mainly focus on execution. We wanted to bring both together under one roof in much less time & within budgets. Our experience in the industry helped us understand what clients really need. Good ideas, clear communication, strong execution and responsible use of budgets. Over time, our vision has grown beyond traditional event management. Today, we see The Pittch as an experiential partner for brands, helping them build meaningful connections through live experiences, entertainment, storytelling and technology.

TCM: Looking back, what has been the defining decision or turning point that shaped your organisation's growth and transformation?

Sunil Nazare: The biggest decision was to start brand ‘The Pittch’ independently and build it around experiences & quality rather than simply focusing on the number of projects. The founders came with years of experience in the events and experiential industry. That experience gave us the confidence to take on challenging projects from the very beginning. We never wanted to grow quickly just for the sake of scale. Our focus was to build trust with clients and deliver work that makes them want to work with us again. Our relationships with brands such as Royal Enfield, Amazon Prime Video, Cafemutual, WWM, Strategic Events–US, etc., have strengthened this belief.

TCM: How has your organisation adapted its business model, products, services, or operations to remain relevant in an increasingly dynamic business environment?

Vishal Garg: We have kept our business model flexible. Every project is unique, so we don't follow the same approach for every client. We build the right team based on the requirement to bring in the right pool of talent needed for the project. Our services have also expanded to include curation, creative design, production, technical solutions, talent management, event planning, showrunning and logistics. This flexibility helps us respond quickly when client requirements change.

TCM: Customer expectations continue to evolve. What changes have you observed in your customers, and how have those insights influenced your strategic decisions?

Sonny Sharma: Clients today are more involved and better informed. They want creative ideas, but they also want to know how those ideas will work, what they can achieve and how the budget is being used. There is also a much stronger focus on the audience experience. Clients want experiences that people will remember and share. Because of this, we spend more time understanding the client's objective before strategising the experience. We also believe in being transparent with clear communication regarding budgets, timelines, safety and execution right from the beginning.

TCM: In an increasingly competitive marketplace, what differentiates your organisation, and how do you ensure it continues to stay ahead of changing market dynamics?

Sunil Nazare: Our biggest strengths are experience, personal involvement, speed, and flexibility. The founders are closely involved in the work, which helps us understand client requirements and respond faster. We also believe that every event should have a clear purpose. We don't want to create experiences simply because they look good. We want them to connect with the audience and deliver something meaningful for the brand. Our approach brings together strategy, creativity, execution and experience. We continue to learn from every project and stay open to newer ideas, technologies and changing audience expectations.

TCM: What strategic priorities are currently shaping your organisation's next phase of growth, and why are they important?

Sonny Sharma: Our next phase of growth is focused on strengthening our capabilities in experiential marketing, creative production and technology. We want to work with brands on bigger and more meaningful experiences while continuing to build long-term relationships. We are also exploring the use of technology, personalisation and data more effectively in our work. Sustainability is another area that will become increasingly important as brands become more conscious of the impact & outcome of their events.

TCM: Looking ahead, what changes do you believe will define the future of business over the next five to ten years, and how do you see your organisation contributing to that future?

Vishal Garg: Over the next five to ten years, we believe businesses will focus much more on experiences, personalisation, technology and purpose. People are exposed to content all the time, so brands will need to give audiences stronger reasons to engage with them in the real world too. AI, AR and VR will become more common, but the brands that succeed will be the ones that use these technologies to create genuine connections. Sustainability will also become a much bigger part of event planning. We see The Pittch contributing by creating experiences that bring together creativity, technology and human connection in a more responsible and meaningful way.

TCM: Is there a business milestone, transformation initiative, or achievement that you would particularly like our editorial team to highlight in your feature?

Sonny Sharma: We would like the feature to highlight the journey of our brand, ‘The Pittch’, as a young company built by experienced professionals from the experiential industry. In a short period, we have had the opportunity to work across corporate events, entertainment, brand experiences and large-scale productions. More than individual projects, we would like to highlight the thinking behind The Pittch – bringing strategy, creativity and execution together to create experiences that people remember. Our aim is to build a brand that clients see as an extension to their marketing teams, a long-term partner, not simply another event vendor partner.