EFFECTIVE FACEBOOK PAGE FOR BUSINESS

Well, if you have ended on this blog on 'How to create an 'effective' facebook page', we hope you like our tips and guidance in your journey to boost your brand online. 

First things first, there are many do's and don't while creating an 'official' facebook page. It is not only marketing but a part of your branding. You are now creating your identity on social media and users will come to know that you exist through the platform, if everything is done right.

So, as we share with every step of the Facebook page creation process, we will be assisting you with a few tips here and there. 

Here is an info-graphic with all the major steps and their brief details are given below. So, Let's Get Started!

Sign up

You can start by selecting the type of page you want to create. You will be given various choices including business/brand or community/public figure. If you're creating a page for a business or brand, click the Get Started button for that option.

Business Information

Next, enter your business information. Make sure you write your business name or the name people are likely to search for when trying to find your business in your page name. Secondly, in the category section, you can write about the business niche you belong to and if something suitable comes up, you can select that.

After selecting your category, the box will expand to ask for a few further details, like your address and phone number. You will have a choice to make this information public, or to show only your city and state. 

When you're ready, click Continue which indicates your acceptance of Facebook's Pages, Groups and Events Policies, so you might want to check those out before you proceed.

Add Pictures

Well, for your business Facebook page, you will have to upload a profile and cover images next. As this isn't your personal profile, you have to choose wisely to create a good visual first impression with photos you choose to align with your brand and are easily identifiable with your business.

It is advisable to use your brand logo as your profile image as this image accompanies your business name in search results and when you interact with users.

The picture that appears on the top left of your Facebook page is usually of a size of 170 x 170 pixels on desktop and 128 x 128 pixels on mobile cropped to a circle, so don't put any critical details in the corners.

Post your profile picture, it's time to choose your cover image, the most prominent image on your Facebook business page. It can consist of an image that captures the essence of your brand and conveys your brand personality.

It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.

Username

A username or vanity URL, is how you tell people where to find you on Facebook. This social media address can be up to 50 characters long, but don't use extra characters just because you can. 

A tip to remember: Use an easy to type and easy to remember business name or some obvious variation. When you click Create Username  A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.

Add your business details

Now, this is an important one, you might be tempted to leave the details for later, but it's important to fill out all of the fields in your Facebook Page's About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all there is important, you can click on Edit Page Info in the top menu and all the important information about your business.

This includes:

Description: A brief description about your brand and the value it adds put together in a couple of sentences can be of maximum 255 characters.

Categories: Select the category you selected in the first step, say restaurant, along with additional categories here to make sure Facebook shows your page to all the right people.

Contact: Here, you can add only those contact details that you want to make public, including your phone number, website, and email.

Location: This is important If you have a physical storefront or office, check to make sure that your location is marked correctly on the map. Also, add your service areas.

Hours: Again, a crucial information many look at including being open to the public during specific hours. This information appears in search results.

Extra options: Here if you find relevant, you can add your impressum(a legal statement of ownership), price range, and privacy policy link. 

Click Save Changes under each section to implement your changes as you go.

Tell your story

Earlier users only got 255 characters for your business description and filled simple details about your business, but there's not much here yet to tell people why they should engage with your business on Facebook.

Fortunately, this section on Facebook business page is where you can add a longer description of your business by clicking See more in the left menu, then click About, and then click Our Story on the right-hand side.

Follow your description inclusive of what-why-how of your brand by entering a headline and text for your story, then upload a relevant photo. When you're finished, click Publish.

Congratulations, you have created your Facebook page successfully