Your content is plagiarised. No content writer or digital marketer would like to hear these lines while writing content for them. Plagiarism is a deliberate act representing another author's work as your own.
Whether it is online or offline, plagiarism of content has been always a major problem many content writers face. The act of plagiarism can affect a brand as it can affect its reputation. While content written online includes blogs, website content, etc, many online content writers rewrite the content present online to ensure and post it on their website.
It is an easy trap to fall into as the content present online is used for research and it is common to be written again in a different language. It is one of the initial and crucial steps in the writing process to research unless a person is an expert in a specific topic. Since a niche can be vast and already have a lot of information present on it, there are parts of content that will be based or the same as other person's content.
But the problem arises when the content is written in the same way as it was present on an existing website. It reduces the quality of content and duplicate in nature which is opposite of what Google looks for.
The search engine has the prime objective of providing the users with relevant, unique and quality content on the webpage which is why it updates its algorithms time to time to ensure that every ranking webpage on its SERP (search engine result page) is worthy of the page visit.
Google does not approve the plagiarised content and once it finds that the content is duplicate in nature it penalises the website and it becomes very difficult to redeem the website. The Google Panda Algorithm issues the "quality score" to web pages to avoid hazards like Duplicate, plagiarized or thin content, user-generated spam, and keyword stuffing.
Types of Plagiarism:
How to Avoid Plagiarism?
While professional content writers tend to avoid plagiarism with their content writing skills and unique information, there are various techniques through which the content can be written without being plagiarised.
There are other ways to avoid plagiarism as well but these are the top ones that are usually used by the professionals and have been effective. The practice of plagiarism is not only unfair and unprofessional but also illegal. The plagiarised content is an easy escape from working on creating unique content but it leads to penalties as well. One should focus on offering quality information that readers cannot find elsewhere.