As a startup, you might have a great product or service, your team is highly motivated and you also have a good process but despite all this, you don't have sufficient advertising budget. Marketing is an important aspect to get your products and services out to be known by the public and if you don't have a budget for marketing then it will be very difficult for any start-up to sustain in this competitive market. Well, there are some marketing hacks that the young entrepreneur can do with minimum budget to keep their products and services rolling. Following are the marketing tricks which can be performed with minimum or no budget at all.
One amazing technique to market your products and services is cross-promotion. This method is often overlooked by start-up owners but it can be very beneficial. This marketing hack allows you to become a partner with your related business who can market your services in exchange you can market their services.
For example – if you are offering consulting services for different online businesses then you may recommend them to use a particular web-designer to develop their website in the same way that web-designer Company will recommend their clients to take your consulting services. It's a win-win situation and does not require much paperwork as well.
Marketing processes to build a presence for your product or service and another way of doing this is by commenting on various blogs related to your brand. While commenting, just makes sure you are not posting dumb or spam comments. Your comment should provide value to the blog owner. This method will allow you to build a web presence for your brand for free.
This is one of the oldest forms of marketing and it is not used much in this modern world but if you don't have any budget for marketing then you should definitely use this marketing hack. Every person you meet is another marketing opportunity. You don't have to force your business to every acquaintance but as the issue of work comes up in conversation, tell them about it. Just remember, networking is a form of marketing.
One of the marketing hacks which you can do at a low cost is running an online contest. Despite being sullied, these contests remain one of the great ways for cheap publicity. Giving away cash prizes or any offer regarding your products or services can make your brand go viral.
Twitter is an amazing marketing tool if used right because it gives you instant reach and massive output. Twitter can also produce a huge level of referral traffic, brand exposure and amazing social boost and it's all for free.
All you have to do it to follow some influencers in your niche, follow their followers, retweet their tweets and mention them in your comments and soon you will get a great amount of exposure. Just spend some time on Twitter and build an audience there and reap the benefits later.
Most people think that marketing is just attracting new customers but most people ignore the fact that marketing is also taking care of their existing customers. A report from Econsultancy and PredictiveIntent says that upselling is 20 times better than cross-selling.
When you market your products and services to your existing customers, the chances of getting a sale is more and it is relatively easy and low-cost.
Building an e-mail list is one of the most effective methods of marketing. There are various methods of collecting the e-mail ids of your potential clients like asking the site visitors to sign-up for daily newsletter, you can offer them a free e-book and use "Hello Bar" which is a simple and cost-effective tool for collecting more emails.
The above-mentioned marketing hacks will help you to engage with your audience better and build a relationship with them. For any start-up, these techniques are very useful but it is also advisable to create a marketing budget and strategy as soon as possible to boost your start-up.