The timeless marketing strategy is email marketing. Email is still a highly effective strategy for brand communication. The email list of your target audience is the ultimate gold mine. You can make people aware of your products by email, sell your services, share your affiliate links, promote your webinar, and the possibility is endless. Many build their personal brand through newsletters only. Companies can upgrade their email marketing campaign by avoiding few mistakes.
The average person doesn't want to be bombarded with junk emails. If you still are unsure how to use email marketing strategy effectively, here are some tips: 1. Use your own email address. 2. Do not spam in the inbox of your subscribers. Generally, people open their massage with a professional mindset. If you can convey the right message to your audience, you get the sales. It is hard to send emails manually to everyone. So, automation software makes your work easier.
Email marketing automation software is a powerful and effective way to manage your campaigns on various social media platforms. It also has a number of features like automated email tracking, automated drip campaign creation with advanced analytics, autoresponder feature, and many more.
Sendinblue is a very popular email marketing automation service that allows companies to create and manage their automation campaigns. The company offers a variety of tools to help marketers get started with the right email marketing strategy and tactics.
They offer email marketing and SMS marketing in one place to communicate more directly with the customers. You also get a Chat option to solve the quires of your customers. Sendinblue helps to keep all customers' details in place. Here, you can divide your target audience into more target audiences and send them emails to get more engagement. You can integrate with Sendinblue with any tool or product, like WordPress, Shopify, etc.
No matter if you run agencies, startups, eCommerce- stores, or enterprises this automation software is useful of all.
They have a free plan for newbies where you can save unlimited contracts and send a maximum of 300 emails per day.
If you are looking for a more advanced way to send automated emails, Benchmark is an excellent option for you. It is a great tool for sending out emails that are targeted at a specific audience. It is one of the best options available for agencies in the market.
Drag and drop builder is another great feature that helps you to send your emails across faster than ever before. You can automatically send your subscribers an email when you update your new blog or any RSS feed with the help of Benchmark. You can also edit your photos in the email editor. You get pre-built email templates where you can also customize the color as you want.
They have a free trial offer available for businesses who want to start using the service. They also offer different paid plans for agencies and entrepreneurs.
Mailchimp allows you to send out emails that are sent directly from your website or mobile app. It helps to give a personal touch to your emails without any personal effort. You get all the data and insights in one place. With Mailchimp, setting an online business is easy. There are many creative tools inside it like the content studio, creative assistant, dynamic content, subject line helper, 100+ campaign templates, etc.
It also offers a free plan where you can save up to 2000 emails. There are different plans available for marketing, transactional email, e-commerce, and websites.
Drip is built for marketers and small businesses. They assist you to create personalized emails and tag users based on a variety of customized categories. If you like to use more advanced email marketing techniques, Drip is a good option available for you. Workflows in Drip are simpler, faster, and easier to understand compared to the other automation software. Here, you can customize your action as you wish.
Drip integrates with other marketing tools such as 3dcart, Magento, Privy, Shopify, WooCommerce, 1ShoppingCart.
They already have pre-loaded templates, but you can also customize your template if you want. You can add new subscribers to your email list by programmatically using the Drip API, or you can do it manually in your Drip account.
Drip is not the cheapest option available in the market, but it is worth investing in. They have a free plan also and then you can upgrade to any paid plan as per your requirement.
Omnisend is designed to help e-commerce brands. It is all in one email marketing automation software for e-commerce. You get features like SMS marketing, web push notifications, popups and forms, audience sync for ads, reports, and benchmarks. In Omnisend, you get pre-built workflows and an automation editor. There are email templates also available for sending more effective emails to your customers.
They have 40+ integrations like 29Next, AfterShip, Shopify, Alloy Automation, Amazon Advertising, etc.
They offer a free plan that is available for 365 days. The free plan has a limit of sending 2000 emails per day and 15000 emails per month. They have different plans as per requirements.
Converkit helps you to grow your audience with beautiful landing pages, sign-up forms, and link pages that make your work stand out. There is no technical skill required to use the software. If you are a musician who wants to update your fans about songs or a coach who wants to get more clients, Convertkit can help to reach your goals. It is also a good option for authors, podcasters, bloggers, or individuals who want to start their newsletters. Convertkit helps creators mainly.
You can create a landing page using Convertkit in few minutes. You can integrate it with business tools. It helps to grow the audience from casual visitors into subscribers. You can send your audience personalized emails. You can divide your email list into many segments here. It creates an automated sales funnel where you can earn money by sharing links to your customers without a hitch. Besides being an automated software, Convertkit organizes weekly live training for creators to build a strong community of raving fans. In the Convertkit community, you get a chance to network with other creators, learn from their mistakes and celebrate wins.
They offer a free plan where you can have a list of the first 1000 subscribers for absolutely free. But, there are some limitations to the free plan. You don't get access to all the features of Convertkit. You can update to paid plans too. There are two paid plans- creator and creator pro. In the creator pro plan, You get access to some advanced features of Convertkit which are not available for other plans.
Hubspot is another great option available, especially for the B2B service companies. In HubSpot CRM, you can leverage email marketing by organizing your contact, get deeper insights on every lead. They also offer free tools for individual salespersons to connect with more leads and crack more deals.
HubSpot also offers a free plan. But their paid plans are comparatively expensive than other email marketing automation software.
With EmailOctopus, you can customize your email templates. The drag and drop option is also available here. You can segment your email list and send targeted emails to the right audience.
You can create email sequences to engage your new subscribers. EmailOctopus is integrated with apps like Shopify, Gravity Forms, and Squarespace.
They have a free plan. You can send up to 2,500 subscribers and 10,000 emails per month.
Mailjet is optimized especially for agencies. They only offer basic tools for marketing automation, but you can create new ones too. You can build engaging emails in few steps, manage your contact and optimize your performances. Apart from email marketing, you get transaction emails, email API, SMTP relay, and transactional SMS.
Mailjet offers a free plan. They offer 6,000 mails per month and 200 mails per day. They have three different types of paid plans for different requirements.
Infusionsoft is not only an email marketing automation software but also a full sales and marketing automation tool. They have features like CRM, automation, email marketing, B2b capabilities, invoices, appointments, SMS, and Keap business line, reminders and report, internal forms, landing pages, sales pipeline, A/B testing, recurring payments, checkout forms, and many more. You can integrate with hundreds of apps with Infusionsort. They have a strong support system for their users.
They have three different plans for users- Life for solopreneurs and new businesses, Pro for growing businesses, and Max for established businesses and teams. They offer free trials for all of the paid plans.
Email marketing is an important part of any business's life. If you don't have the right tools to handle your emails effectively, then it becomes difficult for you. So, it is essential to choose the right automation software according to your requirements that will help you to get the best results out of your campaigns.
You can check out the free version of the automation software. But there is a high chance that your email would be in the spam folders of your subscribers. With the paid plan, this chance is reduced.
That’s it on email marketing automation software. Hopefully, you found this post helpful. Let us know your views in the comment section below.