On the Occasion of National Love Your Skin Day

Meet the Co-Founder and Founder,Prerna and Akshay Sharma of Felixa Professional, a new-age Skincare brand
Prerna and Akshay Sharma, Co-Founder & Founder at Felixa Professional

Prerna and Akshay Sharma, Co-Founder & Founder at Felixa Professional

1. A brief about the company and how it is the perfect blend of Ayurveda and Modern Science.

Felixa professional skincare brand is the epitome of the perfect blend between Ayurveda and modern science. With a deep-rooted understanding of ancient Ayurvedic principles and the advancements of contemporary scientific research, we have crafted a remarkable line of skincare products.

By combining the wisdom of Ayurveda, each product is meticulously formulated using natural ingredients derived from Ayurvedic herbs and plants, expertly combined with scientific technology.

The result is a range of skincare solutions that not onl nourish and rejuvenate the skin but also address specific concerns with precision.

Felixa's commitment to Ayurvedic principles and scientific excellence ensures that its products provide optimal results, promoting healthy and radiant skin that harmonizes the mind, body and spirit.

2. Tell us about the reason why you chose the skincare and beauty industry.

We have chosen the skincare and beauty industry because it provides an opportunity to positively impact people's lives by boosting their confidence, enhancing their natural beauty, and addressing their skincare concerns.

3. What inspired you to start your company, and how did you get your start?

Our journey began with our own personal experiences and struggles with various skin issues. We extensively researched and experimented with different ingredients, formulations, and techniques to find what worked best for us.

Through this process, we discovered the power of natural ingredients and a holistic approach to skincare.

With a clear vision in mind, we formulated the product line, meticulously selecting each ingredient for its specific benefits and ensuring that all the products were free from harmful chemicals & cruelty-free.

We also invested in professional branding, product packaging, and an online presence to establish a strong brand identity.

<div class="paragraphs"><p>Prerna and Akshay Sharma, Co-Founder &amp; Founder at Felixa Professional</p></div>
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4. How would you describe the current state of the Skincare industry? What major trends or developments are you observing?

The skincare industry is doing really well and changing a lot. Some big trends right now are using natural and clean products, caring about the environment, personalising skincare, focusing on wellness, supporting smaller brands, using technology, and being inclusive to everyone.

People want products that are safe, made just for them, and make them feel good inside and out.

5. What are some of the key challenges and opportunities that you see in the skincare industry today and how are you approaching them?

In the skincare industry, there are challenges like competition and educating customers. We at Felixa professional address them by creating unique products and sharing helpful information.

We approach these opportunities by recommending products based on individual needs, using environmentally friendly packaging, and promoting our brand online. We make sure to follow regulations to keep our products safe and high-quality.

6. What strategies do you employ to stay competitive in such a rapidly evolving industry?

To stay competitive in the skincare industry, we focus on continuous learning, creating unique products, listening to customers, building a trustworthy brand, maintaining an online and offline presence, forming strategic partnerships, and embracing a culture of constant improvement.

7. What do you see as the future of your industry, and how do you plan to position your company to thrive in that future?

In the future of the skincare industry, we see opportunities in innovation, sustainability, personalization, digital engagement, transparency, and adaptability.

To thrive, we'll focus on staying updated, being eco-friendly, offering personalized experiences, engaging online, being open, and adapting to changes.

8. What advice would you give to aspiring entrepreneurs or professionals looking to enter the skincare industry?

For aspiring skincare entrepreneurs or professionals, here is concise advice.

Gain knowledge and expertise in skincare, find your niche, research the market, build a strong brand, prioritise product quality, network with industry professionals, embrace digital platforms, focus on customer experience, be adaptable and resilient, and seek mentorship and guidance.

These strategies will help you navigate the skincare industry and increase your chances of success.

<div class="paragraphs"><p>Prerna and Akshay Sharma, Co-Founder &amp; Founder at Felixa Professional</p></div>
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<div class="paragraphs"><p>Prerna and Akshay Sharma, Co-Founder &amp; Founder at Felixa Professional</p></div>
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