Emma Grede

The Fashion Mogul Redefining Industry Standards
Emma Grede

Emma Grede

Emma Findlay Grede, a prominent figure in the fashion industry, has not only revolutionised the way we perceive denim and shapewear but has also become an emblem of diversity and inclusion. Born in 1982 and raised in the Plaistow neighbourhood of East London, Emma's journey from odd jobs to entrepreneurship is both inspiring and remarkable. Her estimated net worth is $410 million dollars.

Early Life and Education

Emma Grede's upbringing was marked by the determination instilled in her by her single mother, Jenny-Lee Findlay. Growing up with three younger sisters, Emma learned the values of perseverance and hard work early on. Despite facing challenges, she pursued her passion for fashion, eventually enrolling at the London College of Fashion at the age of 16.

Career Beginnings

Grede's career trajectory took off swiftly as she secured internships at prestigious fashion houses like Gucci. However, her entrepreneurial spirit led her to venture into talent management and entertainment marketing, culminating in the founding of Independent Talent Brand (ITB) Worldwide in 2008. The success of ITB garnered attention, ultimately leading to its acquisition by Rogers & Cowan a decade later.

Entrepreneurship: Shaping the Fashion Landscape

In 2015, Emma's path intersected with reality television royalty when she pitched the idea for a denim company to Kris Jenner during Paris Fashion Week. This encounter paved the way for the launch of Good American in 2016, a brand co-founded with Khloé Kardashian. Good American quickly gained traction for its emphasis on size inclusivity and body positivity, epitomised by the introduction of the size 15 jeans—a testament to Emma's commitment to catering to diverse body types.

Additionally, as a founding partner of Skims and co-founder of Safely, Emma Grede has continued to disrupt the industry. Skims, a shapewear brand co-founded with her husband, Jens Grede and Kim Kardashian, has become synonymous with comfort and inclusivity. Similarly, Safely, a line of plant-based cleaning and self-care products, emerged as a response to the need for safer alternatives during the COVID-19 pandemic.

Philanthropy and Advocacy

Emma's influence extends beyond the boardroom as she advocates for diversity and representation within the business world. As a guest shark on Shark Tank and a guest dragon on Dragons' Den, Emma not only shattered barriers but also actively supported initiatives like the 15 Percent Pledge, aimed at promoting black-owned businesses. Emma Shark Tank’s appearance highlighted her commitment to fostering inclusive entrepreneurship.

Recognition and Personal Life

Emma's contributions have not gone unnoticed, as evidenced by accolades such as the Innovation Award presented by Amazon Fashion and her inclusion in Forbes' list of Richest Self-Made Women in America. Despite her professional accomplishments, Emma remains grounded in her personal life, sharing a family with her husband, Jens Grede, in Los Angeles.


Emma Grede's journey from humble beginnings to industry titan is a testament to her resilience, vision, and commitment to inclusivity. Through her ventures, she has not only redefined industry standards but also paved the way for a more diverse and equitable future. As Emma continues to break barriers and inspire change, her legacy in fashion and entrepreneurship will undoubtedly endure for generations to come.

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