Anju Modi: Weaving History and Craftsmanship in Couture

Indian Fashion Designer
Anju Modi

Anju Modi

Anju Modi, a celebrated Indian costume designer, has left an indelible mark in both the world of cinema and haute couture. Known for her exceptional work in films like "Bajirao Mastani" (2015) and "Ram Leela" (2013), she has earned critical acclaim and prestigious awards, including the Filmfare Award for Best Costume Design in 2016. An integral part of the Indian fashion industry since the early 1990s, Anju Modi's journey is a testament to her commitment to promoting Indian textiles and craftsmanship. Her estimated net worth is $1.2 Million.

A Pioneer in the Indian Fashion Industry

Anju Modi's remarkable journey in the Indian fashion industry began in the early 1990s. As a founding member of the Fashion Design Council of India (FDCI), she has successfully straddled the roles of an artisan and a designer. Her dedication to preserving traditional Indian textiles and craftsmanship is evident in her work.

Philosophy of Design Without Boundaries

Anju Modi's brand philosophy revolves around the belief that design transcends language and can communicate across cultures. Her expertise in weaving and crafts is well-known, and she attributes her success to the artisans and weavers who have been her mentors. Her creative process is deeply personal and dynamic, with each couture collection evolving based on her state of mind at a particular moment. However, the constant thread in her designs is the impeccable craftsmanship behind every outfit.

A Love for India's Rich Cultural Heritage

Anju Modi finds inspiration in India's history and heritage. Her enthusiasm for working with filmmakers who focus on historical characters rooted in history or mythologies is palpable. Her collaborations with artisans from various regions of India are a testament to her commitment to preserving the country's rich heritage.

Preserving Traditional Techniques

Over the years, Anju Modi has built an extensive library of traditional techniques, including weaving, vegetable dyeing, block printing, and old embroidery styles. These techniques form the foundation of her collections, serving as a bridge between India's glorious past and its vibrant present. Her designs are a fusion of tradition and modernity, evoking a contemporary charm that resonates with women from all walks of life.

Celebrity Endorsement and Red Carpet Presence

Anju Modi's creations have graced red carpets and events attended by some of Bollywood's most iconic figures, including Madhuri Dixit, Kangana Ranaut, Sonam Kapoor, Kareena Kapoor Khan, Kriti Sanon, and Jacqueline Fernandes. Her ability to create ensembles that are both classic and versatile has made her a favourite among celebrities and fashion enthusiasts alike.

A Storyteller Through Couture

One of her notable collections tells a coming-of-age story, depicting a young girl's journey to becoming a bride. The collection captures the essence of innocence, mischievousness, passion, and positive energy, with models adorned in outfits that seamlessly blend tradition and modernity. Anju Modi's ability to weave stories into her couture is a testament to her artistry and creativity.

Awards and Filmography

Anju Modi's contributions as a costume designer in the Indian film industry have not gone unnoticed. Her work on films like "Ram Leela" and "Bajirao Mastani" has earned critical acclaim and several awards, including the prestigious Filmfare Award for Best Costume Design in 2016. Her meticulous attention to detail and commitment to historical accuracy have set a high standard in the world of costume design.


In conclusion, Anju Modi is a designer who has successfully harnessed the timeless charm of Indian culture and craftsmanship, infusing it into her contemporary couture. Her commitment to preserving India's textile traditions and collaborating with artisans showcases her dedication to creating a bridge between the past and the present. With a filmography filled with critically acclaimed works and a fashion legacy that continues to thrive, Anju Modi's name is synonymous with artistry, culture, and a deep love for India's rich heritage.

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