Shubham Gupta, Founder of Bonkers Corner
Bonkers Corner is a youthful and vibrant brand that embodies creativity, self-expression, and individuality. Founded in 2019 by a young entrepreneur, our core values revolve around promoting authentic self-expression and offering unique, trend-setting fashion and lifestyle products to our customers.
Pune was chosen as the location for our first store due to its vibrant culture, youthful demographic, and thriving creative scene. We expect this venture to resonate with Pune's dynamic and diverse population.
Located in the heart of Pune’s Phoenix Mall of Millennium (Wakad) the trendy store is 1400 Sq ft big and stands for its vibrancy. Apart from our regular collection, the store would also have unique collections including Disney, Marvel, Toki Doki, Playboy, Star Wars, and Pokémon among others.
The design of the Pune store sets it apart with its fusion of modern aesthetics and local influences. We've incorporated elements of Pune's rich art and culture into the store's decor, making it a visual treat for visitors. It's a seamless blend of contemporary design and traditional aesthetics, creating a unique and inviting atmosphere.
Customers at the Pune store can expect a curated collection of fashion-forward clothing, accessories, and lifestyle products that cater to their unique tastes, of Disney, Marvel, Toki Doki, Playboy, Star Wars, and Pokémon among others. The shopping experience is elevated through interactive displays, allowing customers to engage with our brand in innovative ways.
To celebrate the grand opening of our Pune store, we have exciting promotions and events lined up. Customers can look forward to exclusive discounts and limited-edition merchandise.
There is an interesting inaugural offer too, wherein you buy 2 get 1 free in-store which is valid from 1st Sep '23 to 3rd Sep’23.
To mark the foray, we launched a three-phased campaign, titled #BonkersInPune. Started with a captivating teaser reel that left Pune's fashionistas eagerly anticipating something new and exciting.
Followed by, deploying influencer marketing tactics quite strategically, engaging seamlessly with more than 50 influencers to amplify its reach and appeal.
We understand that in today’s age where influencers play a pivotal role, we handpicked influencers, known for their fashion expertise and unique style, joined forces to create some catchy and engaging content, buzzing a worthy hype about the store's impending launch.
The climax of the campaign was the much-anticipated location reveal. Our Instagram page was abuzz with excitement as the brand finally disclosed the store's address, leaving followers eager to explore the store's trendy offerings.
To effectively engage with Millennials and shape our strategies, we recognize the significance of a vibrant and authentic online presence across a spectrum of social media platforms.
Given that this specific target demographic is highly active on social media, we actively encourage user-generated content, collaborate with relatable influencers, and proactively gather feedback through surveys and personalization.
Our approach aligns precisely with this ethos. Our content marketing is finely tuned to resonate with their unique interests, with a strong emphasis on sustainability and social responsibility to foster a deeper connection.
Building a sense of community remains paramount in our efforts, coupled with a commitment to transparency and adaptability. By remaining responsive to their evolving preferences and unwavering in our dedication to authenticity and privacy, we've successfully cultivated a lasting rapport with this demographic, thereby significantly influencing our brand's overall success.
In Pune, Millennials are embracing sustainable fashion, streetwear, and a fusion of traditional and contemporary styles. We're observing a growing interest in locally-made, artisanal products and an emphasis on eco-friendly choices.
Sustainability and ethics are at the core of Bonkers Corner's values. We source our materials responsibly, support fair labor practices, and minimize waste in our production processes.
We are committed to reducing our environmental impact and making a positive contribution to the community. Here are some of the sustainability initiatives that we have incorporated into our first retail store in Pune:
● We reduce our energy consumption by installing energy-efficient lighting and appliances, and by using natural light whenever possible. This helps us to save energy and reduce our carbon footprint.
● We conserve water by installing low-flow faucets. This helps us to reduce water consumption and prevent water waste.
● We use sustainable packaging. This means using recycled materials or packaging that is compostable or biodegradable. This helps us to reduce our reliance on single-use plastics and other materials that can harm the environment.
● We promote sustainable fashion through our marketing and branding. This means using eco-friendly materials in our marketing materials and partnering with influencers who are passionate about sustainability. We believe that by taking these steps, we can make a positive impact on the environment and the community.
We invite you to join us on our journey to a more sustainable future. When you shop at our store, you can be confident that you are supporting a brand that is committed to making a difference.
The role of physical stores in Bonkers Corner's strategy in the age of e-commerce is pivotal. While we have established a robust online presence, we recognized the importance of complementing it with brick-and-mortar stores to bolster our expansion efforts.
Physical stores are instrumental as they offer customers a tangible and immersive brand experience that cannot be replicated online. They serve as touch points where customers can interact with our products, receive personalized assistance, and engage with our brand on a deeper level.
By integrating physical stores into our strategy, we bridge the gap between the online and offline shopping experiences, catering to a diverse range of customer preferences and enhancing our overall brand presence.
Following the Pune store opening, we plan to expand to other major cities in India and explore international markets. We are also working on an app to enhance the shopping experience for our customers.
Bonkers Corner has adapted to recent retail changes and challenges during the Pune store opening with a digital-first approach, optimizing online shopping and investing in the in-store experience for enhanced customer engagement and safety.
We've managed supply chain disruptions through diversified sourcing and implemented rigorous health and safety protocols. Our product selection is tailored to Pune's preferences, informed by local insights, and we've used data analytics to refine our strategies, ensuring we stay aligned with evolving consumer behaviors and trends.
This adaptability and customer-centric approach have allowed us to establish a strong presence in Pune's dynamic market.
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