From Marketplace Foundations to Chief Revenue Officer: Ankur Vij and the Next Era of Techjockey’s Digital Sales

In the bustling, high-potential landscape of Indian commerce, a quiet but profound gap has persisted: the digital divide. While large enterprises have long harnessed technology, a staggering number of India's Small and Medium Enterprises (SMEs) have struggled with digital adoption, often lacking the in-house IT teams to navigate a complex software market.

This is the challenge that Techjockey.com, a leading software marketplace, set out to solve. Guiding the company’s core digital commerce strategy and its next phase of growth is Ankur Vij, the newly appointed Chief Revenue Officer (CRO) for Digital Sales. His elevation to CRO marks a new era for the company, built on a career at the intersection of B2B sales and digital transformation.

The Journey to the C-Suite

Ankur's journey to the C-suite wasn't a straight line. Armed with a B.Tech in Electrical and Electronics Engineering, his career pivoted from pure technology to commerce. He cut his teeth in a foundational role at one of India’s pioneering B2B marketplaces. This experience provided a frontline education in the challenges and opportunities of building a large-scale digital commerce platform.

This foundation propelled him into the burgeoning health-tech sector, where he took on pivotal leadership roles. Spending nearly six years as a Vice President, he mastered the art of scaling operations and building strategic partnerships within the highly complex healthcare vertical. This deep dive sharpened his ability to build and scale digital platforms that serve highly specific, high-stakes professional needs, giving him a unique insight into specialized B2B ecosystems.

Joining Techjockey.com, he brought this potent combination of broad marketplace fundamentals and deep, specialized tech strategy. This unique blend of experience paved the way for his progression, first as Senior Vice President of Business Growth, and now as Chief Revenue Officer for the Digital Sales division.

"Ankur's elevation to CRO of Digital Sales is a testament to his strategic vision and proven track record," said Akash Nangia, Co-founder of Techjockey.com. "He has been a driving force in scaling our digital platform, demonstrating a unique understanding of both the SME customer and the B2B SaaS landscape. We are thrilled to have him lead this critical division as we accelerate our growth and solidify our market leadership."

A New Mandate: Scaling the Digital Sales Engine

In his new role as Chief Revenue Officer for Digital Sales, Ankur Vij is responsible for the entire revenue-generation engine of Techjockey’s core e-commerce platform. This move solidifies the company’s focus on perfecting its model as a powerful, self-serve marketplace for B2B technology.

His mandate is to scale this digital-first model. Recognizing that most Indian SMEs operate without a formal CTO, Vij’s strategy focuses on empowering them with a robust, data-driven online platform, moving far beyond a simple listings directory.

As CRO for Digital Sales, his focus is on optimizing the entire digital funnel from customer acquisition to automated conversion. This involves harnessing data to refine the user experience, ensuring the platform's intelligent search, sophisticated comparison engines, and data-driven recommendations provide immediate, actionable value.

He directs the strategy for the e-commerce platform, ensuring that business leaders can discover, compare, and procure software seamlessly and independently. His teams are tasked with navigating new market demands, like the surge in Agentic AI tools, and integrating them directly into the digital discovery and purchase process. The goal is a low-friction, high-value digital ecosystem where revenue is driven by the platform's own efficiency and intelligence.

This commitment to a robust digital platform extends beyond the initial purchase, with a revenue model built on successful self-onboarding, automated renewals, and long-term customer value. With a significant portion of its 350,000+ customers coming from Tier 2 and Tier 3 cities, Techjockey is proving that the right technology platform can turn vision into visibility. With Ankur Vij at the helm of its digital sales, the company is strategically positioned to convert that visibility into India's next great e-commerce growth story.