Samantha Prabhu’s co-founded brand Unveils Saaki 2.0: A Bold New Era of Style, Strength, and Sisterhood

Bangalore, India – 6th February, 2025 – Saaki, the contemporary fashion brand co-founded by renowned actor Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna, proudly unveils Saaki 2.0. This rebranding marks an exciting new chapter featuring a refreshed logo, elevated designs, and a renewed commitment to empowering women through fashion and community.

At the heart of the new logo lies a strong thread seamlessly intertwining with the word "Saaki." This delicate yet unbreakable thread symbolizes the invisible resilience, fortifying bonds and shared journeys women have. Just as a single thread strengthens fabric, this emblem reflects the power of community—where women uplift women, empowering each other through style, confidence, and ambition.

"Saaki has always been more than just a fashion label for me," says Samantha Ruth Prabhu, co-founder of Saaki. "It’s about creating a space where women can feel confident, bold, and

unstoppable. With Saaki 2.0, our designs are not only getting smart, easy and on-the-go friendly

—we’re deepening our commitment and support to the women who break their moulds."

Saaki 2.0 embodies a fresh vision to offer empowering, sharp, and fuss-free outfits for women who do it all—whether managing a business, balancing family, or chasing dreams. "We’ve listened, evolved, and reimagined every detail," adds Sushruthi Krishna. "Our customers deserve nothing but the best, and Saaki 2.0 is a testament to that—where style meets purpose and authenticity."

As part of this journey, Saaki introduces Women in Focus, a platform dedicated to celebrating stories of strength within the community. "We’re building a space where women are seen, heard, and celebrated," says Samantha. "Your input has shaped this journey, and together, we’ll continue to lift each other up."

Saaki 2.0 is more than just fashion—it’s a movement stitched with purpose, excellence, and unwavering support. It celebrates the modern woman: the dreamer, the doer, the builder. It’s for women who rise, embrace the chaos, and shape the world with ambition and fire.

Ignite your vision, Bold and bare,

With hands that shape, A singing heart,

And a mind that dares.