Dushyant Sinha - Founder & Director - Integrated Centre For Consultancy Pvt. Ltd. (ICCPL)
Integrated Centre for Consultancy Private Limited, or ICCPL, founded in 2011 by Mr Dushyant Sinha, has quickly established itself as a leading player in the dynamic and ever-evolving communications and PR industry.
With a strong presence in multiple cities across India, ICCPL has built a reputation for providing high-quality services to a diverse range of clients. These clients include well-known and respected brands in the real estate, agrochemical, lifestyle, retail, and hospitality sectors.
In fact, ICCPL holds the largest real estate mandate across India, a testament to the trust placed in the company by its clients. ICCPL is adept at securing meaningful coverage for its clients across a range of media platforms, both mainstream and regional.
ICCPL’s mission is to design innovative PR campaigns that deliver consistent and desired results for clients. They strive for transformative changes through deep research and understanding client needs.
ICCPL’s vision is to systematically develop and recalibrate PR strategies based on client demands and expectations. Through a research-driven approach, ICCPL aims to deliver tailored solutions for clients in the ever-evolving world of communications and PR.
ICCPL upholds its core values and principles with unwavering commitment and a dedicated approach towards assigned tasks without compromising the quality of work delivered.
Clear communication is a cornerstone of the company’s ethos, promoting work efficiency, team coordination, and intellectual exchanges. The company values transparency and honesty in communication with clients and the internal team.
Mr Dushyant Sinha, the Founder and Director of ICCPL, brings a wealth of experience to the company. Prior to establishing ICCPL in 2011 at the age of 25, he worked at prestigious organisations such as Deutsche Bank and Wipro.
Mr Sinha holds an MBA in Finance and Marketing from the Indian Institute of Planning and Management. Under his astute leadership, ICCPL has served over 100 clients from diverse sectors over the past decade.
It is his communication strategies and talent acquisition acumen that have enabled Mr Sinha to build a team of highly qualified professionals, who he credits for ICCPL’s impressive growth and success.
Mr Dushyant Sinha’s foray into the PR industry was a natural progression, given his expertise in communication right from the start of his career. He brought together a team of like-minded, talented professionals who shared his vision and determination.
The PR industry is a popular and essential domain for almost every company, individual, and entity looking to establish and maintain a positive image in their respective industries. It is a crucial aspect of brand and reputation management.
Every professional journey comes with its own set of challenges and setbacks. ICCPL is no exception, and like any newly formed company, it faced some initial difficulties.
However, with the right attitude and approach, ICCPL overcame those challenges and transformed itself into a leading choice for reputed brands seeking PR services.
Today, the company has a strong reputation in the industry, with a proven track record of delivering high-quality work and achieving outstanding results for its clients.
ICCPL offers a comprehensive range of PR services, including Media Relations Management, Content Marketing, Crisis Management, and Event Management.
As a pioneering PR establishment, ICCPL is dedicated to providing its clients with cutting-edge media relations management toolkits to transform them into successful brands.
The company’s Crisis Management team is highly efficient and works tirelessly to avert and neutralize any negative reporting or crises that may arise.
In response to changing market demands, ICCPL has also expanded its services to include Content Marketing. The company’s team of experts develops bespoke content ideas, stories, and articles tailored to meet each client’s unique requirements, promoting their new outings, ventures, events, and projects.
ICCPL is also a leader in event organisation and management, delivering exceptional experiences that make headlines and create memorable moments for clients and attendees alike.
ICCPL is dedicated to addressing the challenge of innovation stagnation, a common issue across many industries. Through ICCPL’s profiling services, the goal is to develop inventive ideas and strategies that serve as a benchmark for others to follow.
The company’s track record of delivering consistent results is matched by its unwavering commitment to maintaining exceptional quality in all aspects of its work.
Leveraging its extensive experience and expertise, ICCPL helps clients overcome stagnation and drive meaningful change in their respective industries.
ICCPL is amongst the best PR workplaces offering tremendous growth opportunities to experience professionals as well as a young talent pool. It values teamwork and sustainability, recognising their importance in achieving success.
The company prioritises clear communication and cooperation and boasts a productivity-centric, employee-friendly working culture. ICCPL values its employees highly and implements tools and policies to promote employee well-being and job satisfaction.
The PR industry is known for being dynamic and offering fulfilling careers with ample opportunities for learning and networking. Establishing itself as a highly respected and empowering brand in the PR industry, ICCPL boasts an impressive 90% client retention rate.
It has experienced a significant increase in acquiring PR mandates from real estate groups, with a growth rate of 50%. From its humble beginnings in the early 2011s, ICCPL has grown into a company with an annual turnover of nearly ten crores, thanks to its persistent and dedicated approach.
The company’s commitment to excellence has been recognised with multiple awards, including the ‘Real estate PR company of the year award in 2022.
The global pandemic posed a significant challenge to industries worldwide, including the PR industry. However, as time passed, operations began to normalise, and the industry has since regained steady momentum.
“As a leader, the experience has provided valuable insights into navigating dynamic changes and overcoming obstacles, which has made me even more resilient and adaptable to future challenges,”
says Mr Dushyant Sinha
ICCPL successfully navigated the challenges posed by the Covid-19 pandemic and retained all its clients.
The company smoothly transitioned to a remote working setup and continued to provide effective and desired results to its clients through meticulous planning and management.
ICCPL was one of the few companies that hired and provided employment during the pain-stricken pandemic times.
Advising young entrepreneurs, Mr Dushyant shares,
“Focusing on doing your best in the present moment positions you for success in the future. I strongly believe in nurturing high ambitions and striving for excellence. While we cannot control others from doing better than us, we can always strive to give our best effort.”
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