"Focus on quality rather than quantity. Be ethical in your approach. Think benefit, not profit, and most importantly, never stop believing in yourself."
The rapidly growing media industry is significantly drawing a parallel in terms of the growth of the Indian economy, and the need for direct communication channels has amplified over the years of significant transformations of the press and business community.
Supporting this urgent need and to bridge the gap of urgency, India PR Distribution was started. The first of its kind, this online platform, successfully connects journalists. TV crew, Indian reporters, bloggers and other Indian Press members to credible news sources in India and across the world. Spearheaded by Nitin Jain, Founder, India PR Distribution, this innovative venture is India's first press release distribution platform that spreads out a press release to English, Hindi, a regional newspaper, news channels, industry magazines, and other major Indian media outlets. You can view their PR offerings at www.indiaprdistribution.com
THE INNOVATIVE FORCE BEHIND THE IDEA
Nitin Jain, Founder, India PR Distribution, is an MBA-Marketing with more than 15 years of experience in public relations and digital marketing. He has worked on numerous projects from India and abroad, starting from end-to-end corporate communication strategy implementation, to digital marketing services. He is a popular name in the industry as the go-to man for tips on achieving great heights in the online arena.
India PR Distribution aims to be one of the most comprehensive PR platforms by offering complete press-release submission to its clients. They cover the entire gamut of media, including print, digital, and bloggers. IPD also provides a unique PR submission model where one can submit the press releases to all the leading newspaper publications, magazines, and trade portals.
The founder further elaborates, "We are a relatively young PR agency, but we have witnessed impressive growth due to our economical and flexible PR packages. Most of our end users are coming from Word to mouth, referrals, and queries from our website. We have a few regular clients as well who are using us for white-board PR services."
THE ENTREPRENEURIAL ECOSYSTEM
India PR Distribution was found to provide Indian and global companies with a comprehensive platform to distribute news about their company to the correct form of media. And hence, the company focuses on quality PR submission and distribution to ensure that the clients have an advantage of the maximum coverage opportunities at minimal costs.
"Healthy competition is always welcome. We did have a tense moment in the initial days, but we slowly realized that the market is responding very positively to our business model. With each day passing, as we started getting great results for our clients, our confidence in our model of PR dissemination has grown considerably. We do realize that there are some big and some new players in the market. We look forward to being a positive contributor to the entire PR arena," asserts Nitin.
BATTLING HICCUPS ON THE WAY
The team at IPD works tirelessly to devise and implement custom PR plans for each client. They fully use their media contacts, partnerships, and try to get maximum coverage for their associations through actual press release distribution to leading publications, portals, bloggers, and influencers. Their unique approach has helped many clients in getting impressive and vast coverage in many online and print media communications.
One of the biggest hiccups that have to be dealt with for IPD or any other PR agency is the current shifting focus on the digital media platform from the traditional print platform. Gone are the days when clients used to feel happy about getting covered in 1 edition of a regional newspaper, with changing times the demands have also increased, now the clients want comprehensive coverage across both online and offline channels.
BUSINESS MODEL AND CLIENT RELATIONSHIP
"As I mentioned before, we have a unique and very successful distribution model when it comes to press release distribution. Our PR service covers every aspect of the media network. We cover national newspapers, regional newspapers, wires, magazines, portals, and bloggers. Our comprehensive PR service has enabled us to establish a dominant position in the market today with many satisfied clients" shares Nitin.
India PR Distribution has been fortunate to work with some impressive start-ups and established corporate businesses. Today, they are one of the most preferred PR services for Indian start-ups for funding the press release distribution. They also are extremely popular among small and medium enterprises and e-commerce websites. Authors also form a significant portion of our clients, and we help them in press release distribution for their books.
ON THE CARDS FOR 'IPD'
"The past year has been exciting. We are continually expanding our network and reach so that we can provide the best-possible press release coverage to our clients. We are in discussion with some leading media houses for partnerships. We are also looking at offers for seed funding of our venture" avows Nitin.
One of the reasons why IPD's clients keep going back to them is for one simple fact that they are offered one of the most comprehensive PR distribution services that cover the entire gamut of media channels – at an unbelievably economical cost.
EMPLOYEE ETHOS AT 'IPD'
Over time the team at India PR Distribution has grown, and for the employees to stay motivated, it is ensured that there never is a dull moment at work. They have a young team with a good experience, and a common goal binds them. Kudos and recommendations from their clients help in keeping the team morale high. Internally, they also from time to time organize outings and town hall meetings to make certain that everyone's feedback is considered and if the same can be used to improve the PR services further.
It is because of the hard work and dedication of the entire team at IPD that they have been able to help innumerable big names in getting their funding news covered. They also have helped in promoting a campaign that involved a legendary ex Indian cricket team captain.
JOURNEY OF A CORPORATE STRUCTURE
The corporate structure at the company is to stringently follow established systems and guidelines internally to ensure the PR campaign is orchestrated right. The journey to date has been exciting and enriching for the founder, Nitin Jain and his team. He started with a dream, and now he has meticulously established a productive client base. The list of his clients includes the 'who's-who' of their respective industries, and it sure feels good to be catering to these big names.
Nitin wraps adding, "India PR Distribution is proud to be among the top 25 PR agencies in India. The team hopes to continue helping companies and individuals in getting press coverage without spending a fortune."