From Vision to Visibility: How Tarun Mohan and Vigyapan Mart Are Redefining Indian Advertising

The Making of a Creative Visionary

In the Indian advertising landscape, only a few stories are as inspiring as that of Tarun V Mohan, the driving force behind Vigyapan Mart’s unmatched creative zeal.

Tarun’s journey started as a passionate college student and continues as the Co-Founder and Creative Director of one of India’s most dynamic advertising agencies. This is a live testament to his ambitious zeal, creativity, and a deep understanding of what brands & consumers truly want.

Tarun’s professional journey began in 2011, when he took up the role of Social Media Manager at Tiger Protection Group. It was here that he first discovered the power of advertising to shape brand narratives and connect with audiences. This early experience sparked a passion for marketing and brand building. Soon, it became his life’s work.

Tarun quickly moved from managing campaigns to creating opportunities. In 2012, he founded ‘Stripography’, a customized uniforms and merchandise company. This is where he truly honed his entrepreneurial instincts and creative problem-solving skills. He accomplished all of these while he was still in college. The same year, he graduated from Delhi University with a B. Sc Honors in Computer Science, which equipped him with both technical & creative excellence.

But it was in 2014 that Tarun’s vision truly took flight. Alongside his co-founders, he launched Vigyapan Mart, determined to offer brands not just advertising but eye-catching & meaningful creative solutions that would leave a lasting impact. As Creative Director, Tarun has been the architect of countless nationwide campaigns that blend innovation, strategy, and storytelling. Tarun offered not just visibility, but real business growth.

Championing Creativity at Vigyapan Mart

Vigyapan Mart was founded in April 2014 and has evolved into a full-service advertising agency, known for its 360-degree marketing solutions. The company’s offerings span outdoor advertising, digital marketing, content creation, retail branding, and more, and has successfully executed advertising campaigns for over 200 brands across diverse sectors. What sets Vigyapan Mart apart is its commitment to delivering creative, hyper-personalised campaigns, tailored to each client’s unique needs.

Taking creativity to a higher level, Tarun is now guiding Vigyapan Mart to develop a fully equipped in-house studio for creating engaging videos and Instagram-friendly content. In today’s fast-moving digital world, Tarun knows that great visuals make all the difference. That’s why he’s right there on set during VMPL shoots, guiding the team, sharing ideas, and helping shape videos that truly connect with the audience.

His energy and creative input make every project feel fresh, fun, and impactful. But he doesn’t stop there. From helping plan client strategies to being deeply involved during execution, Tarun supports the team every step of the way. He also believes in staying ahead of the game and actively encourages the use of AI for content creation, research, and analysis, turning Vigyapan Mart into a smart, tech-savvy creative force. With Tarun at the helm, the team isn't just making ads, they're building a bold, imaginative future for brand storytelling.

Tarun Mohan Is Creating A Legacy Of Impact:

For Tarun V Mohan, advertising is more than just business; it’s about making brands meaningful. His journey is an example of the pursuit of excellence, creating new industry trends, and a genuine desire to help brands succeed.

With every campaign, Tarun brings a blend of strategy and creative storytelling, ensuring that brands not only advertise but also stand out!

Today, as the hero at the heart of Vigyapan Mart, Mr. Tarun Mohan continues to prove that with vision, dedication, and creativity, possibilities in advertising are truly limitless.