Top 10 Market Research Companies in New Zealand

Are you looking for the best company in New Zealand to do market research? For a business to be successful, it needs to have detailed market data and a study of the industry. 

If you run a business in New Zealand, it's important for your business to hire a New Zealand market research company that knows what it's doing and uses the best research methods. 

You can hire businesses or companies that have a track record of giving accurate information about goods, demographics, trends, industries, and many more.

Here is a list of market research companies in New Zealand that have the best track record that will help you find information based on quality and reliability.

Top 10 Market Research Companies in New Zealand

Here are the Top 10 market research companies in New Zealand that can help you take any type of business to the next level.

Nexus Planning & Research

Nexus Planning and Research is the leading market research company based in New Zealand. 

When we talk about the top market research companies in New Zealand, this company can be placed first in this list. 

Founder Richard Dunbar, a market research specialist, has tried to combine his diverse background in strategic planning, economics, and market research by establishing this organization. 

It is his dream project. They have worked with many companies and continue to do so, ranging from local government sectors to tourism to the transport sector.

Recently, they have collaborated with major companies named MYOB and Westpac Bank.

Founded in 2013, Nexus has a network of 4 permanent staff and consultants who are available to meet the need of their clients. 

Based on Auckland CBD, you can expect all types of market research jobs from the organization. 

They have conducted more than 300 projects and handle online customers across New Zealand and Australia.

They have deep experience in getting closer to customers and understanding their needs. The methods Nexus uses to accomplish this work include a full range of qualitative and quantitative methods, advertising, concept and product pre-testing, community consultation, customer experience research, and technology development support.

Reid Research Services

Reid Research Services is a renowned market research company in New Zealand, which is being placed at the 2nd position in this list. 

Being an independent field company, they help their clients to deal with unbiased partners.

They strive to provide the highest standards in every aspect of work, from initial brief to data delivery. 

Here quality is ensured through a quality system 'built-in' at all stages of each assignment rather than 'inspection.'

Based in Auckland, New Zealand, Reid Research Services believes that the quality of fieldwork depends largely on staff training. 

So they emphasize training all levels of employees. They strive to maintain the highest standards in training as well. 

Many top market research experts have worked with Ngaire Reid, the founder of the company, for a long time. They were picked for their professionalism and experience.  

With excellent market research tools, the organization also uses quantitative and qualitative research methods while providing in-depth inside about the market to their clients. 

It helps them to assess buyers' pain points and motivate them accordingly. This is vital data that provides the insights you need to take to make your business or brand stand out from the crowd.

UMR Research

Established in 2015, UMR Research is one of New Zealand's leading market research firms. They work worldwide. 

With a team of market research experts, the company helps its clients understand the public, their customers, and their stakeholders. 

The company always strives to satisfy its clients with a full range of research methods. 

They want their clients to gain a reputation and market their business using the marketing strategies offered by the company to make the business more effective.

Aiming to deliver trusted results and advice, the company works with the most influential leaders and organizations worldwide. 

UMR gives you the strategic insights you need to make decisions and manage risk, helping your research go beyond numbers. 

They are always trying to understand what customers think, feel, and notice, which can give unparalleled context to their inquiries.

Stephen Mills brings deep knowledge to every project with 30 years of experience as company founder and principal advisor.

As he suggests, companies tailor their approach to your individual needs, budget, and timeline so you get a surefire way of information, understanding, and guidance

Colmar Brunton

Colmar Brunton is the largest customized market research company based in New Zealand. Not only New Zealand, have they also had offices in Australia. 

They always try to deliver their clients better products, services, and communications.

They are the leading market research company whose success is driven by creating and developing long-term partnerships with commercial businesses and government sectors. 

The organization always tries to create an informed opinion. They get straight to the point with insightful stories which are easy to digest. 

The company always helps you to make big decisions with confidence. The company helps its clients to make proper business decisions with proper customer experience, data analytics, and sentiment research; you can also get creative development research, mobile surveys, and syndicated surveys from them.

Operated by CEO Jacqueline Ireland, Colmar Brunton helps to connect businesses and organizations through insights. 

They always try to provide an in-depth understanding of business owners from both an individual and social perspective. 

Phoenix Research

Pheonix Research is a leading market research and consulting organization in New Zealand who are expert in providing research-based services. 

Their high-quality services have helped business executives and investment professionals to benefit in various ways. 

With the market research data, the business owner can make perfect business & competitive decisions. 

Their main aim is to support all entrepreneurs through distinguishable fact-oriented insights.

Pheonix Research Company always helps its clients gain significant insights and competitive intelligence that enable them to develop profitable and prestigious business strategies.

Founded in 2009, they provide expressive market research services that are ideal for almost all businesses and industries, including automotive, banking and finance, chemicals, energy and power, electronics and semiconductors, food and beverage, healthcare and life sciences, information and communication technology, and packaging.

They will help you consider business opportunities, risks, and conditions, using proven research methods.

The organization helps their client to get an in-depth insight into the market with a profound collection of research reports, executive meetings, and custom consulting; operated by ARTHUR FELDMAN, CEO; the company emphasizes the analysis and research based on recent competitive Market trends, define market opportunities and build dominant strategies. These all are very effective in improving the market status.

Professional Sales

Professional Sales are one of the best New Zealand-based market research organizations, offering industry-level sales and marketing solutions. 

Headquartered in Auckland, New Zealand, the company started its journey in 2014. Within a very short time, they became a nationally recognized sales and marketing firm due to offering innovative and effective solutions. 

According to experts, this highly effective solution can take your business to new heights. Satish Dhariwal, the founder of the company, has a combined experience of 18 years working as sales and marketing specialist for various leading companies. 

With that experience, he started this company, one of New Zealand's leading market research companies.

The main aim of the organization is to provide a highly effective market research service to their clients with highly trained, experienced, dedicated & professional sales representatives. 

The company trains its executives in all aspects, including customer service, sales, communications, and brand value and product knowledge. 

They tailor their training according to the differing standards and requirements of each client. 

They strive to adhere to a strict code of conduct in training the executives and ensure that all government regulations are met. 

They consider customers their assets. So they provide daily customer service training to ensure clients are consistently represented appropriately.

Strategy Collective 

Strategy Collective is one of the best-known names in market research in New Zealand. It loves making things happen for its clients, no matter how big or small their client's business is or business challenges, size, and budget.

When you want to determine or create a business strategy, you need to analyze numbers, wanting brand and marketing prowess. 

Not only that, you should have the expertise to identify the requirements of people and verify their culture. Strategy Collective does the work on behalf of you. 

They have a team of expert market analysts who can tackle the specific challenge or get the supercharge of your entire operation.

You can say that the company is a multi-disciplined force that runs on its business skills, innovation, knowledge of the market, and good old-fashioned hard work.

Company owners, directors, and skilled professionals have skilled professionals who understand and have deep knowledge about first-hand the realities of any business today. 

They have knowledge across the entire business spectrum, including almost all topics, such as business strategy, brand, and marketing, people and culture, and finance and payroll. So they are able to work with almost all businesses.

Datamine Limited

Datamine Limited is a New-Zealand based global market research firm recognized as the best market research across the globe.

Based in Auckland, New Zealand, the company provides services in various business sectors ranging from agritech to beverage to IT strategy consulting and market research.

Their complete market research services include consumer research, B2B market research, industry research, and more. 

Having 20 years of experience, this global firm provides focus group facilitation, strategy research, and international market research services. 

Datamine is a prominent data and analytics consulting and product developer in New Zealand. As such, the company collaborates with companies across a variety of industries to create data-driven commercial strategies that are smart and effective. 

They are using highly effective tools and techniques from applied statistical modeling to data science. 

With over 20 years of experience, the organization has proven repeatable success across all industries.  

Infotools Ltd

Founded in 1990, Infotools Ltd is a leading global market research agency and trusted insights partner based in New Zealand.

As per the survey, they are the best organization to provide a world-class platform for market research. 

This platform allows you to validate customers' product ideas, ads, or shopping experiences with in-depth insights. 

They offer proven methodologies which also allow their client to collect predictive consumers. 

With these methodologies, you will be able to choose your target audiences and get results within six hours. 

Not only historical data, they are specialized to offer the industry benchmarks which help you to compare the data against competitors.

Infotools also offers proven market research integrated, cloud-based software used globally by some of the industry's best business executives.

The organization builds research strategies that are very effective in simplifying the processing, analyzing, visualizing, and sharing of market research data. 

They help researchers to explore more data, answer more questions, and also help provide to achieve in-depth insights about the market. 

Besides New Zealand, they also have a presence in the US, Europe, South Africa, and New Zealand and worked with clients ranging from multinationals such as Coca-Cola, Orange, Samsung, Mondelez, and MetLife to boutique research agencies such as Big Picture and Quantum Market Research. 

The company is operated by Anthony Franklin, the Owner & CEO at Infotools.

TRA insights

TRA is also a leading independent insight and research agency based in New Zealand. Founded in 2020, the company uses its understanding of human behavior to identify opportunities for business growth.

Using a wide range of research, analysis, strategy, and planning tools, this research company has developed a distinctive feature of their work that provides holistic knowledge about customer behavior. 

They work with a wide range of local and international clients along with major and well-known brands. 

They have made a name for themselves in the Australian and New Zealand markets, being the largest independently owned company in New Zealand. This award-winning organization is operated by Shaun Fitzgibbon.

Conclusion

Conducting in-depth research on the target audience is an essential component of operating a successful business.

With the aid of this research, you will be able to determine how consumers behave, what the market is doing, and the reasons for its fluctuations. 

If you decide that you want to do this work with someone you trust. You can find a reliable company from our lists to improve the marketing of your business, which has a very good and proven track record.

The above list will help you to choose the best New Zealand market research companies.