The New Masculine

For a long time, men’s jewellery in India lived quietly in the corners of tradition, worn at weddings, passed down as heirlooms, and brought out for ritual and occasion. But things are shifting. The modern Indian man isn’t waiting for ceremonies to wear a piece of heritage. He’s bringing jewellery into boardrooms, into casual dinners, and even into everyday routines.

This shift is about wearing who you are with pride.

A Return to Cultural Confidence

Jewellery has always been part of Indian masculinity. Think Maharajas in pearl strings, warriors with gemstone-studded daggers, poets with ornate rings. Colonial influence made subtlety the norm, and for years, luxury for men got confined to watches and cufflinks. But today’s generation is rediscovering that legacy.

The modern man doesn’t hesitate to wear a carved silver bracelet or a diamond-studded sherwani button. Not because he wants attention, but because it feels like an extension of his identity.

The Modern Man’s Collection

So, what does jewellery look like for men today?

Statement Rings: Bold, architectural designs with emeralds, onyx, or uncut diamonds—often worn on the index or pinky finger.

Bracelets: From handcrafted silver kada-style bands to contemporary leather-metal hybrids, worn layered or solo.

Chains: Not just chunky gold nuance. Platinum links, black-bead accents, and even minimal pendants carrying spiritual or personal symbols.

Brooches and Lapel Pins: Revived for Indian wedding fashion and evening wear, often custom-made, with motifs ranging from family crests to minimal forms.

Earrings: Yes, single studs or traditional jhumkas are no longer off-limits. Especially among creatives and entrepreneurs who see jewellery as conversation, not just ornament.

Redefining Luxury and Masculinity

What’s emerging is a new version of masculinity, one that embraces craft, softness, memory, and flair. The idea that a man must hide his love for beauty is dissolving. He might choose a gemstone for its energy, wear a family piece with pride, or commission something bespoke not for status but for story.

This isn’t performative. It’s quiet luxury. It’s heritage woven into modernity. And it’s deeply personal.

From Heirlooms to Investments

Jewellery is also being seen differently by men, as assets. Not just emotional heirlooms, but pieces that hold market value. Whether it’s rare Burmese rubies, Colombian emeralds, or high-clarity solitaires, Indian men are entering the gemstone space with knowledge and confidence.

Some invest in jewellery the way others collect watches or cars. The appeal lies not just in beauty, but in craftsmanship, rarity, and longevity.

Jewellery as Legacy

There’s a powerful shift happening. Men are no longer passive recipients of jewellery handed down to them. They are curating, commissioning, and sometimes even creating collections they hope to pass on.

For fathers, it’s a way to leave behind something tangible, something worn, cherished, and remembered. For sons, it’s a way to honour lineage without losing style.

Jewellery for men is a tool of self-definition. A mark of intention. And a quiet, confident reminder that luxury doesn’t have to shout; it just needs to belong.