An exclusive interview of Vikas Jain, MD, Anytime Fitness - Recognizing the importance of fitness

In a world where the demands of daily life often overshadow the importance of maintaining physical fitness, individuals and organizations alike are stepping up to champion the cause of holistic well-being.

One such advocate is Vikas Jain, Managing Director of Anytime Fitness. With a fervent dedication to prioritizing fitness in his own life and fostering a culture of wellness, Vikas shares insights into the transformative power of embracing a balanced lifestyle.

Recognizing the importance of fitness, how do you make it a priority in your daily life, and how does it positively impact your overall well-being?

Vikas: Prioritizing fitness is integral to my daily routine, involving a mix of regular workouts and mindful nutrition. The positive impact on well-being is profound, enhancing energy levels, mental clarity, and overall vitality.

You recently launched the second season of the "Be Fit Fest" campaign. What inspired it, and what's the main goal behind this initiative?

Vikas: The second season of the "Be Fit Fest" campaign was inspired by the critical issue of diminishing physical activity among the youth. The main goal behind this initiative is to address the sedentary lifestyle influenced by pervasive digital content.

Through the campaign, Anytime Fitness aims to encourage the youth to strike a balance between digital engagement and physical activity. The introduction of a ground-breaking Artificial Intelligence video in the campaign marks a significant milestone, positioning Anytime Fitness as a pioneer in leveraging technology to promote fitness and overall well-being.

The theme #YourChoiceYourFuture emphasizes the campaign's core message, urging individuals to make informed choices today for a healthier and fitter future.

How do you think the "Be Fit Fest" campaign will raise awareness among youth?

Vikas: The "Be Fit Fest" campaign leverages an immersive AI video to capture the attention of the youth. By combining technology with a compelling narrative, it aims to create a resonant message about the importance of maintaining a balance between digital engagement and physical activity.

The campaign encourages the youth to make informed choices for a healthier and fitter future.

Anytime Fitness is making strides in the Indian fitness industry. How is it evolving and influencing the overall fitness scene in the country?

Vikas: Anytime Fitness is actively transforming the fitness landscape in India by pioneering innovative campaigns like "Be Fit Fest." The brand's evolution lies in promoting a holistic fitness culture, steering away from excessive reliance on technology.

This shift aligns with diverse preferences, fostering inclusivity and resonating with those seeking a more traditional and well-rounded fitness experience.

Coming from the US, what differences do you notice in fitness standards between India and abroad? 

Vikas: Transitioning from the US, I've discerned a noteworthy shift in India's fitness paradigm. Traditionally centered on gym-centric routines, the approach has evolved.

Anytime Fitness has spearheaded this transformation by embracing a holistic vision inspired by global standards. Our brand in India, drawing from international practices, encourages diverse fitness rituals such as sports, swimming, or yoga, breaking away from some more rigid approaches that focus primarily on gyms.

This shift underscores the recognition that mental well-being is equally paramount to physical health, fostering a holistic approach that resonates with India's rich wellness landscape while aligning with global benchmarks.

What steps is Anytime Fitness taking to bridge these gaps and cater to diverse standards? 

Vikas: Anytime Fitness recognizes the diverse fitness needs and preferences in India. The brand is actively tailoring its offerings, incorporating a mix of traditional and contemporary fitness practices to ensure inclusivity and accessibility for all anywhere in the world.

Are there any key fitness tips you'd like to share with readers for leading a healthier life? 

Vikas: Embrace a balanced approach to fitness by combining regular physical activity with mindful nutrition. Find activities you enjoy, stay consistent, and prioritize both physical and mental well-being for a holistic and sustainable healthy lifestyle.

What are your plans for the future, and how do you foresee the fitness industry shaping up over the next 5 years? 

Vikas: The future entails an exciting journey for Anytime Fitness, with a commitment to advancing outdoor-driven fitness experiences. Over the next 5 years, I anticipate a greater integration of outdoor activities, personalized fitness solutions, and an increased focus on preventive health measures in the industry.

In what ways do you see technology playing a crucial role in advancing the fitness industry?

Vikas: Technology revolutionizes the fitness industry by offering personalized solutions through AI-powered videos, virtual fitness classes, and wearable devices.

These innovations enhance accessibility, engagement, and customization, empowering individuals to make informed choices for their well-being. The integration of technology catalyzes a more dynamic and effective fitness experience, shaping the future of the industry.

Is there anything else you'd like to include or emphasize?

Vikas: It's essential to recognize that the choices we make today significantly impact our future well-being. Through the "Be Fit Fest" campaign, Anytime Fitness aims to inspire individuals, especially the youth, to make informed choices for a healthier and fitter future.

The immersive AI video serves as a powerful reminder that #YourChoiceYourFuture is a guiding theme, encouraging everyone to actively participate in shaping a healthier tomorrow.