What is Digital Asset Management?


The simplest way to understand digital marketing is to compare it with traditional marketing. Like, your website hosting is similar to a physical store that you have. And digital assets are similar to assets you have in the real life that is crucial for your branding and marketing. Digital assets are files like videos, music, photos, documents and other media.

These contents, when used right, become crucial and impeccably important assets to your brand. But at the same time, it becomes more important to manage them. As the digital world grows, with each passing day, the cyber threats are increasing in volume and severity level. It creates a dire need for DAM or Digital asset management

What is Digital Asset Management?

DAM is a system that stores, shares and organizes digital assets in a central location and ensures that they are efficiently used. The benefits of creative files such as images, videos and other media are amplified under this content sharing and storage solution.

As brands strive to create and maintain a brand image online, the digital assets rise in numbers and become more over time. This implies that storage for marketing teams is scattered half of the time, thousands of different files are lost on team systems, and thousands remain unorganized within companies.

This indeed points towards why DAM is important. Managing all these while trying to ensure that you grow whether you are a small business or an MNC, means an investment of a lot of time and energy. And when time is money, especially in this dynamic world, Dam is a solution that will liberate you from the headache.

They all teams to ensure that they continue to navigate on the right path by creating essential digital assets to deliver the right message to the brand’s audience. Have a brief look at the benefits that digital asset management offers you, to name a few:


When all these assets are stored centrally, it avoids any form of security or transparency issues. Given that a DAM system expands content storage while upholding brand standards, the sense of security remains intact. As a leader, you can also manage permissions through extensive copyright functionality.


Rather than scattered content with the team members and within the company, one location allows brands to be stress-free. The organization of digital assets in a central location allows employees to remain focused and not lose their energy on something that does not value-adding to the brand.


As mentioned before, time is money and searching for a digital asset when you don’t have time to crunch can create difficult situations. Especially when the world is changing rapidly, you don’t have time to waste searching every folder for the right blog. right? Hence, with digital asset management, you can locate media files efficiently using sophisticated search capabilities.

What helps in this search is that the Dam will tag images automatically for you and it uses facial recognition. And since it is created to manage a large amount of data, all your press kits and picture collections is at one location for you to find and use.


With a focus on what matters, employee productivity is one of the key benefits you avail when you choose digital asset management. Adding to the list is indeed the automation of workflows it provides which eventually enhances team creativity. It also makes branding easy as it automates watermarking for images.

Internal centralization:

How many times have you gone through the cycle of different teams holding the other team accountable for a document or an infographic? And how many times the situation has been difficult to resolve due to a commitment issue. While you cannot outsource the digital asset management to someone untrustable, a management system ensures in-house efficiency.

A consolidated area for all digital assets to be stored offers different separate departments have access to the same branded files and can send/retrieve assets to/from the DAM.

External distribution:

When it comes to deadlines, digital assets management can be a game-changer. Sometimes, as brands freelance or contract people for content, the need for assets to be shared may appear. However, external distribution can often become taxing if done without digital asset management.

The system allows brand’s consistency through uniform brand material use by all potentially involved parties.

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