Meta Business Suite: The Digital Wardrobe

Let us take a dig at one of the most prominent tools for digital marketing and social media management. Instagram and Facebook one of the most important applications for marketing and advertising in today's time. 

To make advertising more accessible through these platforms, Meta introduced Meta Business Suit.

What is Meta Business Suite?

Meta Business Suite, previously known as Facebook Business Suite, was established in 2020, It helps companies and brands who are registered with Instagram or Facebook manage their advertisements, marketing and ad campaigns across these websites. It works as a free social media management tool for companies and brands that can manage their business account other than their personal account. It tracks ad campaigns, and helps the budding brands manage their content and, in some cases, products on Instagram and Facebook.

 Meta Business Suite Key Features.

 Here’s what you can do in Meta Business Suite:-

1. Post across Instagram and Facebook- It helps you create and manage posts and content. Meta Suite helps you organise your ad campaigns conveniently and create and schedule posts and stories for Instagram and Facebook handles.

How to create a post on Meta Business Suite Desktop?

• Open your Meta Business Suite from your Desktop.

•  Go to content or planner.

• Click on Create Post.

• Select where you want to schedule the post: Instagram, Facebook, or both.

• Enter all the details of your post, including text, images, operational link and location.

• If you wish to publish the post later, click: Schedule

• Select your privacy setting, whether is to be shared with the public or restricted. 

• You can preview your post on the right, showing how it will look on Facebook compared to Instagram or on desktop compared to mobile.

• Select if you want to boost the post; it will create an ad for the post(optional).

• Click Publish

 2. Manage inbox- Meta Business Suit helps you engage with your customers and audiences, even online or offline. People can share queries and connect can with you from any part of the world. Meta Suite Inbox lets you: -

• Read and reply to messages 

• Read and reply to comments 

• Filter conversation

• Organise inbox 

• Set up automated responses

• Manage customer information

3. Create ads- Meta Suite provides you with different ways of creating an ad. Ads give a boost to your post and help enhance your business.

How to create an ad on Meta Business Suite Desktop?

• Open Meta Business Suite on Desktop, then click ads on the left sidebar. Then select Create Ad in the top right.

• Select your ad account from the drop down menu in the top right.

• Select a goal for your ad.

• Complete the sections on your next screen; depending on the goal you select; we may ask for the following information: -

• Ad creative 

• Special ad Category

• Audience 

• Schedule and Duration

• Daily Budget 

• Customer info

• Payment 

• Privacy Policy

• On the right-hand side, you can preview how the ad will look. Click                                                                                                            

•  the preview drop-down menu to see how it will look.

• Click Promote Now

You can access your ad by clicking Ads from the menu on the left-hand side. Select an ad to see the following information about it:

• Status 

• Campaign 

• Ad preview 

• Result 

• Audience 

• Switch ad accounts

4. Insights and trends- Through insights, you can have a report of your social media management on Facebook and Instagram, both in one place. Also, you may know about the emerging trends and strategies on Instagram and Facebook.  

Through insights, you can know about your account, profile and viewership, such as:

• Review of your Facebook page and Instagram account  

• Your account cross-platform spend.

• Organic and boosted post content engagement, including likes and comments.

Meta Business Suite VS Meta Business Manager

Meta Business Suite differentiates from Meta Business Manager, however, both serve almost the same functions. 

The basic points of difference are:-

1. Business Manager has been functioning since 2014, and Business Suite was established recently in 2020.

2. Business Manager works only on desktops, while the Business Suite has mobile applications as well.

3.  Business Suite works on Facebook and Instagram accounts, while Business Manager works only on Facebook pages.

Meta Business Suite is a vast social media platform which helps creators maintain their accounts and businesses from a single website.

The Business Suite helps in social media marketing in a lot easier and more convenient way.