Paleoo Bakes Rises as India’s Clean-Label Dessert Brand With a Clear Vision for FMCG Growth

In a world where indulgence often comes at the cost of health, Paleoo Bakes is flipping the script—one dessert at a time. Founded in 2019 by nutritionist Simran Bapu and her mother Tina Bapu, Paleoo Bakes began as a humble home kitchen experiment during the pandemic. Today, it has grown into a 2000 sq. ft. cloud bakery based in Versova, Andheri West, crafting desserts that are free from refined sugar, maida, and butter—without compromising on taste.

What sets Paleoo Bakes apart is the seamless synergy between Simran’s deep-rooted clinical nutrition expertise and Tina’s instinctive baking craftsmanship. Together, the mother-daughter duo built a brand that redefines the meaning of indulgence by aligning flavor, texture, and wellness in every bite.

Built at the intersection of science and sweetness, the brand has seen a remarkable 200% year-on-year growth and achieved a 38% profit after tax (PAT), reflecting the rising demand for clean-label indulgences in the Indian market. The brand’s signature offerings cater not only to diabetics and fitness-conscious consumers but also to dessert lovers seeking healthier choices.

At Paleoo Bakes, the philosophy goes deeper than replacing ingredients. It’s about reimagining indulgence entirely. “We’re not following the health-food hype, we’re grounded in real science,” explains Simran. As a clinical nutritionist, she ensures every product reflects what the body actually needs—without ever compromising on flavor or satisfaction.

“As a nutritionist, I’ve always believed that food should be both functional and joyful. At Paleoo Bakes, our approach is rooted in balance—not restriction. We don’t simply replace sugar or flour to label something ‘healthy.’ We craft from scratch, focusing on how ingredients interact with our bodies while still delighting the senses.

This philosophy has helped us grow organically, and the traction we’ve seen—both in customer loyalty and revenue—validates that India is ready for clean indulgence. The future for us is ambitious: we’re entering the FMCG segment, scaling production, and expanding into major metros and retail stores. We envision Paleoo Bakes being in every home that wants health with heart. That’s our north star.” — Simran Bapu, Co-founder, Paleoo Bakes

The brand’s dessert collections are proof of its culinary boldness and innovation. The newly launched Mango Collection is a standout seasonal showcase. From the Mango Pistachio Praline Tub—a reimagination of trending pistachio in a tropical setting—to the Mango Blueberry Crumble Tub, with its contrast of tangy and sweet, every flavor is crafted to surprise and satisfy. Other offerings like the Mango Tres Leches Tub and Mango Chocolate Mousse Tub bring fresh takes on classic formats, layering textures and flavors in ways rarely seen in health-forward desserts.

The Crave Collection complements this by offering deeply indulgent, spoonable desserts such as the Dutch Truffle Mousse Tin, the Rocher Praline Tin, and Mango Misu—a tropical twist on the iconic tiramisu. Each one is layered with intention, delivering richness, balance, and clean ingredients in every bite.

The brand’s impact was recently amplified on Shark Tank India, where it secured a ₹1 crore investment for 9% equity and 1% royalty from Anupam Mittal and Vineeta Singh. The appearance validated Paleoo Bakes’ disruptive approach and opened new doors for expansion and retail entry.

As Paleoo Bakes prepares for its FMCG foray with a new line of sugar-free, gluten-free snacks, the co-founders are also focused on scaling distribution through both physical retail and e-commerce. Strategic plans to boost production capabilities will ensure Paleoo meets growing demand while staying true to its handcrafted ethos.

With its strong foundation in nutrition, innovation in taste, and a loyal, growing customer base, Paleoo Bakes isn’t just a dessert brand—it’s a movement toward intentional indulgence. And at the helm, Simran and Tina Bapu continue to challenge what dessert can mean in a health-conscious India.