Sapna Khandelwal, Founder of RE-DO Jewellery | Redefining Luxury with Legacy & Sustainability

Leadership Lounge with The CEO Magazine welcomes you to another inspiring conversation where business meets purpose. In this episode, our host Shweta sits down with Sapna Khandelwal, the visionary founder of RE-DO Jewellery—a brand on a mission to redefine luxury through sentiment, sustainability, and legacy.

Sapna’s entrepreneurial journey is as unique as the jewellery she designs. Rooted in a deep respect for heritage and an eye for modern elegance, she’s building a movement that blends tradition with transformation.

From Heritage to Modern Luxury

With a background in the jewellery business, Sapna’s connection to heirloom pieces runs deep. She recognised that each piece carries stories, emotions, and family history that often get lost in the cycle of buying new. RE-DO Jewellery emerged from this insight—a one-of-its-kind venture that repurposes existing jewellery, giving it fresh life while preserving its sentimental value.

The RE-DO Process

Every creation at RE-DO begins with a story. Sapna and her team work closely with clients to redesign existing pieces while honouring the emotions attached to them.

“We’re not just designing jewellery—we’re redesigning memories,” she shares.

This approach promotes conscious consumption, encouraging customers to cherish and evolve what they already own rather than discarding it for something new.

Challenges of Disruption

Introducing a concept that challenges traditional norms of buying jewellery in India wasn’t easy. Sapna faced the dual challenge of educating customers about the value of reuse while also positioning RE-DO as a luxury brand.

Through perseverance, storytelling, and craftsmanship, she has carved a niche for mindful luxury—one where emotional connection and environmental responsibility sit at the heart of every purchase.

Sustainability & Consumer Mindset

In an age where sustainability is becoming a global priority, Sapna believes jewellery can play a pivotal role.
She advocates for a shift in consumer mindset—from valuing only the “new” to appreciating the legacy and meaning in existing treasures.

Advice for Entrepreneurs

Sapna’s message for aspiring entrepreneurs, especially those in traditional industries, is clear:

“Build a brand with values first. Trends change, but purpose endures.”

Her story is a testament to how a clear mission, combined with creativity and resilience, can redefine an entire industry.