What is the difference between SEO and Google ads? Or what is the difference between SEO and AdWords?
This is the most common question you want to ask if you have just started in digital marketing. Knowing which is better for your business whether to run Google Ads or SEO can help you to make the right decision and can grow your business easily.
The question looks quite simple but, the answer is far more complex.
Because it's not like 'this' or 'that' kind of answer.
There are a lot of factors that influence the type of marketing strategy that will be suitable for your business.
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Factors like budget, time, product and service pricing, industry types, your present online presence and even competitors have a huge impact on your advertising strategy.
To help you choose the right marketing strategy for your business, in this article, we will outline the difference between SEO and Google Ads as well as the benefits of SEO versus Ad Words.
Let's start with the basics!
Search Engine Optimization or SEO is the organic way of getting a website to rank in different search engines for relevant keywords. It covers various on-site and off-site optimizations efforts and brings results in the long-term. SEO is an effective marketing technique to bring new customers to your business.
Google Adwords, another marketing solution, is a form of PPC advertising; it shows an ad on Google that is triggered by a keyword search in Google. Under this marketing effort, you are charged a particular amount every time someone clicks on your advertisement.
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Overall, the advantages of SEO and Google ads differ on many levels however, both are considered as best marketing solutions to give optimum exposure required for any growing company.
We understand you don't want to hear this, but this decision is really up to you. We have given you the idea, now do some research and analyze your business and choose the strategy that will function the best for your business.
Today, almost all companies are using SEO as well as AdWords campaign service for their website to drive quality, potential customers to the website and get the best of both worlds.
Our Suggestion: We suggest you create a balance, invest in SEO to help boost your organic ranking and bring overall improvement on your website. And, use Google Adwords to help boost traffic instantly, get the word out about new offers and make sure your ad shows those competitive keywords.