The Sweet Legacy of Haribo
Haribo, the beloved German confectionery company, has been delighting taste buds since its inception. Founded by Hans Riegel Sr. in 1920 in Kessenich, Bonn, Haribo has become synonymous with quality sweets that bring joy to both children and adults. The name "Haribo" itself is a nod to its founder, formed from the syllabic abbreviation of Hans Riegel Bonn.
Haribo made history in 1922 by introducing the world to the first gummy candy, affectionately known as Gummibärchen or gummy bears. These little bears, initially called Tanzbär (Dancing Bear), marked the beginning of a sweet revolution. Over the years, Haribo expanded its operations, taking over local confectionery manufacturers worldwide and becoming an international sensation.
Among Haribo's iconic creations, Goldbears stand out as a timeless classic. These fruit-flavoured gummy bears, measuring just two centimetres in size, have captured the hearts of millions. Made with sugar, sugar syrup, flavourings, and a gelatin mixture, Goldbears embody the perfect blend of sweetness and chewiness. With over 100 million Goldbears produced daily across Europe, they remain Haribo's crown jewel, symbolising childlike happiness and delight.
Haribo's creativity knows no bounds, as evidenced by its special edition Goldbears inspired by cultural events and holidays. From Schwarz-Rot-Goldbären celebrating the UEFA Euro to the Goldbären-Fan-Edition honouring the FIFA World Cup, these limited-edition treats offer unique flavour combinations and vibrant colours that capture the spirit of the occasion. With flavours like blackcurrant, raspberry, lemon, and even blueberry, these special editions add an extra layer of excitement to the Haribo experience.
In addition to its iconic gummy bears, Haribo offers a range of chewy sweets under the Maoam brand. From fruity chews to sour belts, Maoam candies come in a variety of flavours and shapes to suit every preference. Whether you're craving the tangy burst of tangfastics or the classic sweetness of Starmix, Maoam has something to satisfy every craving.
In the UK, Haribo has made its mark with a lineup of beloved brands that cater to British tastes. From Pontefract Cakes, a traditional liquorice treat dating back to the 18th century, to modern classics like Supermix and Tangfastics, Haribo offers a wide range of flavours and textures that appeal to UK consumers. Whether you prefer the chewy goodness of Maoam or the fruity flavours of Starmix, Haribo has a treat for every occasion.
Since its introduction to the US market in the 1980s, Haribo has become a household name, delighting Americans with its flavorful gummi candies. From the classic Goldbears to unique offerings like Happy Cola and Twin Snakes, Haribo's US lineup features an array of flavours and textures that cater to American tastes. Whether you're snacking on the go or indulging in a movie night at home, Haribo's gummi candies are sure to bring a smile to your face.
Across different languages and cultures, Haribo's catchy slogans and jingles have become synonymous with happiness and enjoyment. Whether it's "Haribo macht Kinder froh – und Erwachsene ebenso" ("Haribo makes children happy – and adults as well") in German or "Kids and grown-ups love it so – the happy world of Haribo" in English, these phrases encapsulate the universal appeal of Haribo's treats.
As Haribo continues to innovate and expand its reach, one thing remains constant: its dedication to spreading sweetness and smiles wherever it goes. From its humble beginnings in Bonn to its global presence today, Haribo remains committed to crafting confectionery joy that transcends borders and generations. As we look to the future, we can only anticipate more delicious delights from this beloved brand. Haribo truly makes the world a sweeter place, one gummy bear at a time.
Get The CEO Magazine to your Door Steps; Subscribe Now
