Step-by-Step Guide to Building Your Facebook Business Page

What is a Facebook Business Page?

A Facebook Page is a platform where customers can explore, discover, and engage with your business. It's a powerful tool that allows you to manage all aspects of your business, from keeping customers updated about new trends to publishing and promoting your content. It's a gateway to connecting people with your products and delivering seamless customer service experiences.

Setting up a Page is not only simple, but it's also a cost-effective way to promote your business. It's free and works great on desktop and mobile, ensuring you can connect with customers without breaking the bank.

How to create a Facebook business page?

Follow the steps given below to create a Facebook Business page:-

1. Choose or create a personal Facebook account

Log into the account of your choosing, and then either click the Create a Page link or navigate to the Pages menu through your Facebook account.

Once on the pages menu, tap “Create a new page.”

2. Enter your Page name and category

Enter the name of your page, which should be similar to your business or brand name so that the customers instantly recognise it. Pick a business category and type a keyword or two in the field. Facebook will offer a few relevant suggestions. You can select up to three options to categorise your Page. This is essential to help people understand what your business is all about. 

3. Include your Business details

Now that you’ve created the Page, it’s time to make it more complete by including additional details about your business. To finish your setup, you’ll need to include the following information about your business:

• Website 

• Phone Number

• Email Address

• Hours of Operation 

 After you have filled all the necessary details, click on “Next” to get to the next step of your page setup.

4. Add visuals and an action button

Like a regular personal Facebook profile, a Facebook Business Page looks best with a profile photo and a cover image.

Businesses should consider using their logo for their profile photo. This image will appear alongside their other Facebook activity, so we recommend choosing something visually representing their brand.

Beneath the spots where you upload your images, you’ll find the “Add Action Button” button. Tap that if you’d like to add a call to action to your Facebook Page. You’ll be prompted to select an option like “Start Order,” “Send Message,” or “Get Tickets.”

5. Invite all your friends to your Page

Once you start creating impressive, engaging Facebook content, your follower count will likely increase. Before you officially launch your Page, you’ll have a chance to invite your Facebook friends to connect with it.

6. Customise your Facebook Business Page

If you click the “Edit details” button, you’ve got the chance to enter some more info to help let your followers know what you’re all about. You might add a price range or details about your services.

Along the top menu, you can click on “More” and “Manage sections” to remove what sections are publicly visible. You could uncheck “Reviews given” if you don’t want the world to know about your activity.

7. Link your Instagram Page

If you’ve got an Instagram Business Page, it makes sense to connect it to Facebook. You’ll be able to manage things on both platforms in one place. To connect Facebook and Instagram, go to Settings and then Linked Accounts. Tap Connect Account and follow the prompts.

8. Start Posting

You’ve created a Facebook Business Page. Now, it’s time to post content on it. You can post on a Page just like you would on your profile. Use text, add photos, share links, conduct polls, etc.

FAQs

Is a Facebook Business Page free?

Yes, creating a Facebook Business Page is completely free. Paid services, such as Facebook advertising and boosting posts, are optional.

Can I separate my Business Page from my Facebook account?

Yes. Your personal Facebook account and Facebook Business Page aren’t connected on Facebook and won’t be publicly listed together. You need an individual account to create and manage a Facebook Business Page.

Do I need a Facebook Page for my Business?

People expect businesses to have a Facebook business page. Likewise, they expect your social media platforms to appear when they search for you on Google. Some customers are so used to interacting with friends on Facebook that they prefer to interact with businesses there, too.

Can my friends see my Business Page?

People cannot see the Facebook pages you own. The pages are linked to your account but act as a separate entity from your account. Your friends will only be notified if you invite them to like your Page.