What’s trending? There is always an ongoing search for the answer to this question. But what if you could make Google email you all the trends directly. Learn how to customize Google Alerts for growth?
From updates related to your industry to games you couldn’t watch live, or movies that will be coming out this weekend, all these are queries we search on Google. Google Alerts is a Google tool that will proactively search the web for specific terms that you’ve shown interest in and delivers the content as often as you’d mention on the tool.
Google Alerts is one of the many free and useful online tools that many companies use to monitor their online presence. Yes, this tool helps you save money and seek marketing solutions without an expensive monitoring service.
The real influence of this powerful Google tool s beyond merely getting updates on certain topics that interest you professionally and out of the bounds of the profession.
Track Backlinks: Another key benefit of Google Alert, is tracking the backlinks of your website or webpage whilst the tremendous amount of content published each day. It allows you to receive notifications whenever a mention comes from another website. You can follow up this mention with an email thanking the website and asking them for linking back to your website for attribution purposes.
Be Updated with Newly Indexed Content: Inbound marketing, content creation custom-tailored for the readers, is every great marketer’s secret weapon. One can make sure they rank better in organic search by setting up alerts for the newly published content indexed by Google’s search bots. It will allow you to easily monitor if other sites re-publish your content by tracking the title of the blog post.
Product Mentions: For a product-based startup, mentions about your products on other platforms means a lot. Tracking your specific product names and product categories on Google Alert. And at the same time, you can ensure the number receive these alerts to avoid overburdening your inbox.
Executive and Key Personnel Mentions: Well, similarly to your website mentions, brand mentions and product or product categories mentions, executive and key personnel mentions is also key to manage your company’s reputation. The more these names appear on the internet, the more are the chances of your brand’s online engagement opportunities.
Competitors Mentions: In the search term box, you can also conduct competitors research for free and understand the competition’s trending blog posts and webpages. Keep up with these updates through monthly or weekly updates with a snapshot of their activity.
Domain Topics: While being updated in this rapidly changing and dynamic industry is key for every businessman, it is not possible to always stay updated on key terms related to your industry. For example “Digital Marketing Trends”. One may get time to frequently search this term, but with Google Alerts, you can never miss timely news updates. It is also great to get updates on the events and forum discussions.
Open Google Alerts in the browser or the Google Apps dropdown.
Enter a search term for the topic you want to track. As you enter your terms, view a preview of the results below.
Choose Show Options to narrow the alert to a specific source, language, and/or region. Specify how often, how many, and how to receive alerts.
Select Create Alert.
Gmail Inbox: AS we work with the most commonly used Google tool daily professionally, most people like to receive notifications of the Google Alerts in their Gmail inbox. Yes, this is a great way for entrepreneurs and professionals to track several topics by receiving them in a bundle with overwhelming you with different emails.
A Tip To avoid Flooding of emails is to use the Quotes (“ ”) sign. Similar to any Google search we do by quoting a specific term, Google Alerts will also share alerts on the terms specified in the same order you have mentioned in the search term bar.
Tip Number 2 would be using a hyphen in the search term bar to ensure that if a word has two meanings, you can avoid getting results for terms that are used with Hyphen. For example, Apple is both a brand and a fruit. Suppose I want to have Alerts on Apple, the brand, I will have to search Apple -fruit.
Finally make sure that you limit your search to a single domain with the site: which is used to view every webpage of the domain you have mentioned. For example, Site:these.in
Be a great marketer and make sure you explore the potential of marketing with this useful tool by Google.
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