How Do Crypto Projects Maintain the Necessary Level of Liquidity?

Crypto Projects

Crypto Projects

The subject of liquidity has long held a prominent position in the discourse concerning cryptocurrency. Its significance in traditional financial schemata, relative to market stability and performance, is no doubt just as vital in the realm of cryptocurrency. 

In this article, we will discuss how liquidity is supported by exchanges and examine the problems of ensuring liquidity in decentralised finance (DeFi).

The Issue of Liquidity 

The principle of liquidity is a big part of the financial sphere, pertinent to not only traditional but also cryptocurrency markets. Assets with high liquidity can be easily and fairly traded, while less liquid assets may lack sufficient buyers or sellers, restricting investors from dealing with instruments at optimum prices.

Prominent coins such as BTC and ETH offer plenty of liquidity because of their significant popularity, ease of access, and extensive applications. Nevertheless, less popular tokens frequently face challenges due to liquidity shortfalls, which causes difficulties in trading without encountering slippage.

Liquidity Provision in Centralised Markets

In centralised crypto markets, liquidity provision is primarily facilitated by institutional liquidity providers (LPs) or market makers

These organisations are a necessary part of the market, guaranteeing ample trading activity for virtual assets. Liquidity providers supply both purchase and sale rates for assets, thus assuring traders possess immediate access to liquidity and can perform their trading operations seamlessly.

Institutional LPs, such as banks, hedge funds, and prime brokerages, have the resources and expertise to facilitate large trades and maintain the market's smooth operation. They source liquidity from one platform and conduct transactions on another. Their presence ensures that virtual assets can be bought or sold quickly, benefiting both traders and exchanges.

Some well-known institutional LPs that offer crypto liquidity include NinjaPromo, BitGo, GSR Markets, and Galaxy Digital Trading. These companies offer spot and derivatives liquidity, enabling seamless trading for all market players.

Being a Market Maker on Your Own

Though the traditional approach to market-making involves third-party suppliers, some exchange operators have taken matters into their own hands and acted as market makers themselves. They set the prices for assets, usually by marking up prices obtained from other venues.

While this approach eliminates the need for third-party LPs and provides direct access to liquidity, it may not be the most efficient use of capital. The funds tied up in market-making activities could instead be used for other purposes, potentially affecting overall profitability. As such, exchange operators must carefully weigh the costs and benefits of assuming the role of market maker.  

Additionally, they must continuously monitor and adjust their pricing strategies to maintain a competitive edge in an ever-evolving market landscape. 

Liquidity Provision in Decentralised Markets

DeFi offers an alternative to the conventional financial system. In DeFi, liquidity provision is supported through liquidity pools and automated market makers (AMMs). These mechanisms enable efficient and trustless trading without the involvement of intermediaries.

Decentralised Exchanges (DEXes)

There are two main types of digital asset venues: centralised exchanges (CEXes) and decentralised exchanges (DEXes). While CEXes rely on intermediaries to facilitate trades and hold assets on behalf of users, DEXes operate in a trustless manner without intermediaries.

DEXes utilise liquidity pools, which are smart contracts that allow crypto investors to deposit tokens into a common pool. These pools serve as the backbone of DeFi, enabling seamless trading. 

Liquidity providers contribute tokens to the pool and earn rewards proportional to their contribution. When trades occur within the pool, LPs receive a share of the fees generated, incentivising them to contribute more.


AMMs determine the price of assets based on mathematical formulas. Instead of traditional order books, prices are calculated algorithmically based on the available liquidity in the pool. 

When a user wants to execute a trade on a DEX, they interact with the pool rather than directly finding a buyer or seller. Sufficient liquidity in the pool ensures that transactions can be carried out without relying on external market participants.

Notable DEXes that rely on liquidity pools and AMMs include Uniswap, Balancer and Curve.

How to Support Liquidity on Your Exchange?

In order to ensure your exchange can offer ample liquidity to your users, consider these effective methods:

Liquidity Pools

Establishing a liquidity mining program can motivate users to supply liquidity to particular trading pairs on your platform. Users allot their funds into a liquidity pool and garner extra tokens as rewards from the project operating the scheme. This technique seeds liquidity for freshly listed tokens and kickstarts trading operations.


By establishing synergies with varied liquidity suppliers such as market-making companies, institutional investors, or other liquidity pools, your exchange can accrue additional liquidity and broaden trading possibilities for users.

Effective API Deployment

By supplying comprehensively documented APIs, exchanges empower external LPs to link their trading systems directly with the exchange. This encourages a smooth inflow of liquidity from external resources, such as high-frequency trading establishments or liquidity aggregators.

Broad Trading Options

Provide an extensive assortment of trading pairs. The potential of drawing traders and boosting liquidity on your platform will greatly increase if there is an array of tokens to choose from.

You can also list new tokens or host Initial Exchange Offerings (IEOs), which can attract liquidity from traders who are interested in new projects and assets. Token projects and their communities often bring liquidity to the exchange and support trading and price discovery.

Incentive Schemes

Think about presenting rewards and incentives to liquidity contributors on your exchange. Possibilities include lower transaction fees, bonus tokens, or income-distribution models. These perks inspire users to furnish liquidity and boost the trading volume on your exchange.


The recent launch of spot Bitcoin ETFs has brought attention to the topic of crypto liquidity. While the impact of these ETFs on the market and prices remains to be seen, it is clear that the liquidity of virtual assets remains a priority for projects and users alike as the industry continues to evolve.

Whether through pools, liquidity mining, or institutional providers, ensuring ample liquidity remains crucial for traceability and value in the crypto market.

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