Delhi Duty Free Services Pvt. Ltd.
Delhi Duty Free Services Pvt. Ltd. (DDFS) commenced its journey in July 2010 as India's largest Duty-Free operator, a collaborative venture between DIAL (Delhi International Airport Limited), Yalorvin Limited, a subsidiary of Aer Rianta International CPT. (ARI), and GMR Airports Limited. Over the past decade, DDFS has not only revolutionised the shopping experience at Delhi International Airport Terminal -3 but has also set numerous milestones in the realm of travel retail, continuously raising the bar for excellence.
At the core of DDFS's success lies its unwavering commitment to creating outstanding shopping experiences for every customer. Guided by its vision to deliver the best shopping experiences while creating value for partners, DDFS remains dedicated to setting new standards of excellence under the leadership of Ashish Chopra, Chief Executive Officer, and Rajiv Madan, Chief Financial Officer.
DDFS's expansive range of products spans categories such as Liquor, Makeup & Skincare, Perfumes, Combo Offers, and Travel Retail Exclusives, ensuring that every traveller finds something to delight their senses.
Now, let's embark on a journey through the remarkable evolution of DDFS, spanning a decade of unparalleled growth, innovation, and excellence in the travel retail industry.
In its inaugural years, DDFS focused on laying the groundwork for its exceptional offerings and customer service. It started operations with an extensive collection of single malts, introducing travellers to a world of premium spirits. The implementation of a pioneering 60-day return policy showcased the company's commitment to customer satisfaction, setting a new standard in the industry. Additionally, DDFS curated exclusive products like the Punch Platino India Edition cigars, catering to the discerning tastes of travellers. The company's innovative promotional campaigns, coupled with its digital prowess, earned it accolades and recognition within the travel retail sector.
Building on its early successes, DDFS embarked on a journey of expansion and innovation. The introduction of electronic products broadened the company's product portfolio, further enhancing its appeal to travellers seeking a diverse shopping experience. Notably, DDFS achieved the largest Facebook fan base among Duty-Free operators in the region, leveraging social media platforms to engage with customers effectively. Its commitment to digital innovation was acknowledged with prestigious awards, reaffirming its position as a leader in the travel retail space. Meanwhile, initiatives such as the launch of walk-through stores and strategic partnerships with IPL cricket teams underscored DDFS's dedication to providing unparalleled shopping experiences to its patrons.
During this period, DDFS continued to innovate and adapt to evolving market dynamics. The introduction of the first-ever 'Malt Festival' and personalised collections like Jack Daniel's demonstrated the company's ability to anticipate and cater to the preferences of its customers. Adapting to regulatory changes, DDFS migrated to Indian Rupees for pricing and billing, showcasing its agility and responsiveness to market trends. The inauguration of walk-through stores at Arrivals marked a significant milestone in redefining travel retail experiences, offering travellers a seamless shopping journey from the moment they step foot in the airport.
Despite the unprecedented challenges posed by the COVID-19 pandemic, DDFS remained resilient and innovative in its approach. Introducing 'Click & Collect' services allowed travellers to pre-order products online and collect them from the store on the day of their travel, ensuring a safe and convenient shopping experience. The company's unwavering commitment to excellence was recognised with prestigious awards, including the title of 'Airport Retailer of the Year 2020.' Throughout this period, DDFS continued to break sales records and expand its product portfolio, reaffirming its position as a frontrunner in the travel retail industry.
As Delhi Duty Free Services Pvt. Ltd. celebrates its journey of milestones, it reaffirms its commitment to innovation, customer satisfaction, and creating unforgettable shopping experiences for travellers worldwide.
Get The CEO Magazine to your Door Steps; Subscribe Now
