5 Google Tools you should know about to track your business.

5 Google Tools you should know about to track your business.

5 Google Tools you should know about to track your business.

Tracking business performance is essential to evaluate the success of a business and make informed decisions.

By monitoring key metrics such as revenue, expenses, profits, customer satisfaction, and market share, businesses can identify areas of improvement and implement effective strategies to achieve their goals.

Tracking performance helps businesses measure their progress, identify trends, and adjust their plans accordingly.

It also enables businesses to allocate resources effectively and make data-driven decisions, leading to better outcomes and long-term success.

Below mentioned are the tools:


Google Analytics

Google Analytics is a free web analytics service offered by Google that allows website owners and marketers to track and analyse website traffic and user behaviour.

It provides valuable insights into the performance of a website, including the number of visitors, their demographics, how they interact with the site, and their conversion rates.

Google Analytics uses a tracking code to collect and report data, which can be used to optimise website content, improve user experience, and drive business growth.

<div class="paragraphs"><p>Google Analytics</p></div>

Google Analytics

Key Features of Google Analytics

Google Analytics has many features that are designed to provide valuable insights into website performance. Here are some of its key features:

Audience insights:

This feature helps you understand your website visitors, such as demographics, location, interests, and behaviour.

<div class="paragraphs"><p>Audience insights</p></div>

Audience insights

Acquisition insights:

This feature shows you how visitors are finding your website, including which channels are driving traffic (such as organic search, social media, or paid advertising) and which keywords they are using to find you.

Behaviour insights:

This feature provides information on how visitors interact with your website, such as which pages are most popular, which pages have a high bounce rate, and which pages lead to conversions.

Conversion tracking:

This feature allows you to track specific actions on your website that lead to a conversion, such as a completed purchase, a form submission, or a phone call.

Customizable reporting:

This feature allows you to create customised reports to track the metrics that matter most to your business.

Track website traffic and engagement: Google Analytics

To use Google Analytics to track website traffic and engagement, follow these steps:

  1. Log in to your Google Analytics account.

  2. Select the website you want to track from the list of properties.

  3. Go to the "Audience" section to see information about your website visitors, such as demographics, behaviour, and interests.

  4. Use the "Acquisition" section to see how visitors are getting to your website, such as through organic search, paid search, or social media.

  5. Use the "Behavior" section to see how visitors are interacting with your website, such as which pages are most popular and which pages have a high bounce rate.

  6. Use the "Conversion" section to see how many visitors are completing desired actions on your website, such as filling out a form or making a purchase.

  7. Set up custom reports to track specific metrics that are important to your business.

  8. Use the data from Google Analytics to make informed decisions about your website and marketing strategies, such as identifying which pages need improvement, which campaigns are most effective, and which audience segments to target.

Google Analytics is a well-known tool and is highly regarded among marketing service providers. Its popularity stems from its extensive set of tools and features designed to analyse website traffic and user behaviour, allowing agencies to gain valuable insights into their clients' online performance. 

Using Google Analytics, marketing agencies can effectively track and measure various metrics such as website visits, user engagement, conversion rates, and more, allowing them to make data-driven decisions and optimise marketing strategies for their clients.

Google Search Console

Google Search Console is a free web service provided by Google that allows website owners to monitor, maintain, and improve their site's presence in Google search results.

It provides insights into how Google crawls and indexes a website, shows which search queries are driving traffic to the site, and highlights any issues or errors that might be affecting a site's performance in search. 

Key Features of Google Search Console

Google Search Console offers a variety of features to help website owners monitor and improve their site's presence on Google search results. Some of the key features include:

Search performance:

Shows how your site performs in Google search results, including which queries your site appeared for, the number of clicks and impressions, and your click-through rate.

Index coverage:

Reports on how Google crawls and indexes your site's pages. It alerts you to any errors or issues with your site, such as pages that are not being indexed or are blocked by robots.txt.


Allows you to submit sitemaps of your site to Google, which helps ensure that all of your pages are properly indexed.

Mobile usability:

This helps identify any issues with the mobile version of your site, which is important since more and more users are accessing the internet from mobile devices.

Security issues:

Alerts you to any security issues on your site, such as malware or hacking attempts.

Track Website Performance and SEO: Google Search Console

To use Google Search Console to track website performance and SEO, you can follow these steps:

  • Verify your website: Start by verifying your website with Google Search Console. You can do this by adding a code to your website or through Google Tag Manager.

  • Check your dashboard: Once you've verified your website, you can check your dashboard to get an overview of your website's performance, including clicks, impressions, and average position in search results.

  • Analyze search traffic: Use the Search Traffic tab to get more detailed information about your website's search traffic, including top search queries, pages, countries, and devices.

  • Monitor website issues: Check the Crawl Errors and Security Issues sections to monitor any issues with your website, such as broken links, server errors, and security problems.

  • Optimize for search: Use the Performance and Index Coverage tabs to analyze how your website is performing in search results and identify opportunities for optimization. You can also submit sitemaps and individual pages for crawling and indexation.

Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display their ads to potential customers who are searching for their products or services on Google or browsing the internet. 

The ads are created using specific keywords that trigger their display, and businesses are only charged when a user clicks on their ad, leading to their website or landing page.

Key features of Google Ads

Google Ads allows businesses to create and display ads to target specific audiences. Some of the key features of Google Ads include:

  • Ad creation: Google Ads offers various ad formats, including text, image, video, and shopping ads, to help businesses create compelling and visually appealing ads.

  • Audience targeting: Businesses can target specific audiences based on factors such as location, demographics, interests, and behaviours, to ensure their ads reach the right people.

  • Keyword research: Google Ads provides tools to research relevant keywords and phrases to include in ads, to ensure they show up in relevant searches.

  • Budget management: Businesses can set daily or monthly budgets to control their ad spend, and adjust bids for specific keywords and audience targeting.

  • Performance tracking: Google Ads offers comprehensive reporting and tracking tools to monitor ad performance, including metrics such as clicks, impressions, and conversions.

Track Advertising Performance and ROI: Google Ads

To track advertising performance and ROI with Google Ads, you can follow these steps:

  • Set up conversion tracking: Define the specific actions that you want your website visitors to take, such as making a purchase or filling out a form. Then, use Google Ads conversion tracking to track how many people take these actions after clicking on your ads.

  • Use UTM parameters: UTM parameters are tags that you add to the end of your ad URLs to track the source, medium, and campaign that led to a click. This can help you see which ads and keywords are driving the most conversions.

  • Use Google Analytics: Link your Google Ads and Google Analytics accounts to get more detailed data on how your ads are performing. You can see metrics such as bounce rate, time on site, and pages per session for visitors who came from your ads.

  • Monitor your campaigns: Regularly review your Google Ads performance data to see which campaigns and ad groups are performing well and which ones need optimization. Use this information to adjust your bids, ad copy, and targeting.

  • Calculate your ROI: Use the conversion data from your Google Ads campaigns to calculate your return on investment. This can help you see which campaigns are generating the most revenue and which ones are not worth the investment.

Google My Business

Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps.

By creating a business profile, businesses can provide information such as their name, address, phone number, website, hours of operation, and reviews.

Key features of Google My Business

Google My Business is a free tool that allows businesses to manage their online presence across Google's services, including Google Maps and Google Search. Some of the key features of Google My Business include:

  • Business Information: Users can add and update key information about their business, such as the address, phone number, and business hours.

  • Reviews: Google My Business allows customers to leave reviews, which can help businesses build their online reputation and attract new customers.

  • Photos and Videos: Users can add photos and videos of their business to their Google My Business profile, helping customers get a better sense of what their business is like.

  • Insights: Google My Business provides analytics on how customers interact with a business's profile, including how many people view the profile and how they find it.

  • Messaging: Businesses can enable messaging through Google My Business, allowing customers to reach out with questions or feedback.

Track local search and engagement: Google My Business

Google My Business is an effective tool to help businesses improve their local search presence and engagement with potential customers. Here are some steps to use Google My Business to track local search and engagement:

  • Optimise your listing: Fill out all the required information for your business and ensure that the information is accurate and up-to-date.

  • Encourage reviews: Ask your customers to leave reviews on your Google My Business page. Reviews can help improve your search ranking and increase customer trust.

  • Monitor customer engagement: Use the Insights tab to track the performance of your listing, such as how many times your listing appeared in search results and how many users visited your website or called your business directly from the listing.

  • Post regular updates: Use the Posts feature to share updates, promotions, and events with your audience. Posts can help improve your search ranking and increase customer engagement.

  • Respond to customer reviews: Respond to customer reviews, both positive and negative, in a professional and timely manner. This can help improve customer trust and engagement.

Google Data Studio

Google Data Studio is a free data visualisation and business intelligence tool that allows users to create customizable reports and dashboards.

It integrates with a wide range of data sources, including Google Analytics, Google Ads, and Google Sheets, as well as non-Google sources such as social media platforms, databases, and more.

Data Studio provides a way to easily connect, visualise, and share data in a simple and visually appealing way.

Key features of Google Data Studio

Google Data Studio is a powerful data visualisation tool that allows businesses to create and share interactive reports and dashboards using data from various sources. Its key features include:

  • Data Integration: Google Data Studio integrates with various data sources such as Google Analytics, Google Ads, Google Sheets, and other external databases to help businesses collect all their data in one place.

  • Customizable Dashboards: Data Studio offers customizable dashboards and reporting features to help businesses track and visualise their data, analyse trends, and make informed decisions.

  • Collaboration: The tool allows users to share dashboards and reports with their team members and clients, thereby facilitating collaboration and improving communication.

  • Real-time Data: Data Studio offers real-time data and analysis, allowing businesses to make timely decisions based on up-to-date information.

  • User-friendly Interface: The tool has a user-friendly interface that allows even non-technical users to create and customise reports and dashboards with ease.

Create custom reports and visualisations: Google Data Studio

To use Google Data Studio to create custom reports and visualisations for your business, follow these steps:

  • Sign in to your Google account and navigate to the Google Data Studio website.

  • Click on "Create" in the top left corner of the screen and select "Report" to start a new report.

  • Choose the data source you want to use for your report, such as Google Analytics or Google Sheets.

  • Drag and drop the desired widgets and charts onto the report canvas to start building your custom report.

  • Customise the appearance of your report by adjusting the colours, fonts, and other design elements.

  • Share your report with others by clicking the "Share" button in the top right corner of the screen and selecting the appropriate sharing options.


Google offers a suite of powerful tools, including Google Analytics, Google Search Console, Google Ads, Google My Business, and Google Data Studio, that provide in-depth insights into various aspects of your business performance. 

By utilising these tools, you can gain a better understanding of how your business is performing and what areas need improvement. You can also connect with us at hello@noboruworld.com to get more insights on your business performance that can help you make informed decisions and implement effective strategies to grow your business. 

Ultimately, using Google's tools for tracking your business performance can give you a competitive edge in today's fast-paced business environment.

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