Natural Remedies Pvt. Ltd.

Blending the traditional Wisdom of Ayurveda with modern science to address the unmet needs of the Animal Health Industry
Natural Remedies Pvt. Ltd.

Natural Remedies Pvt. Ltd.

Anurag Agarwal - MD & CEO

Creating the next Benchmark in Animal Health Industry

Natural Remedies Pvt. Ltd.: Blending the traditional Wisdom of Ayurveda with modern science to address the unmet needs of the Animal Health Industry

Ayurveda, a sacred gift of Gods to the mankind is the science of life salubrious to mitigate and treat illness while maintaining a psychological (mental) and spiritual well-being to all living beings. As a front runner of the global healthcare industry, herbal medicine has not only rejuvenated the quality of human life but has also nurtured the animal healthcare industry with its rich offering  by the flare-up of various animal diseases, surging cattle farming practices, increased pet adoption and mounting demands for quality products in line with animal feed additives, hygiene management products, vaccines etc are making the animal healthcare market very appealing to  herbal health care leaders. While the global healthcare market has been anticipated to register a CAGR of 7% during 2015-2020, the animal healthcare market of India is estimated to grow at around 10% CAGR by 2020.  With its legacy dating back to the 1950s, Natural Remedies Pvt. Ltd. remains at the very forefront of the world of animal healthcare with its market-leading products, numerous awards and a commitment towards the betterment of animal.


The inception of the leader

Intrigued by the alchemy of Margosa (Neem tree) in healing wounded animals in Mahabharata, Shri Ramlal Agarwal drew inspiration for what he wanted to contribute to the world. Years later, a rough patch came in Shri Ramlal's life when his beloved horse died who could have been treated by the herbs which he was dealing in. This bitter memory and closely observing the plight of farmers in treating animal diseases stimulated him to fill this gap and cure the ailments of the Animal Health Care industry by infusing the infusing the knowledge of Ayurveda. An animal wellbeing innovation which was fostered by the guidelines of philanthropist Shri Ramlal Agarwal and a simple mission successfully chartered its business endeavour with three initial animal health products. This humaneness of Shri Ramlal Agarwal, the founder of India's #1 Animal Healthcare leader reflects his simplicity, sensivitiy and devotion he held for the world. Fortune shined quickly and Natural Remedies' product line became the clear winner within the industry. Fabricated in compliance with betterment, trust and loyalty, the organization has thoroughly blended the expertise of ancient Ayurveda with the modern scientific research and validation techniques. Later, the organization expanded its portfolio and applied its prowess across the human healthcare domain, which today accounts for 20% of the organization's turnover

Shouldering the responsibility of carrying the legacy to newer heights, Shri Ramlal Agarwal's son Mr R.K. Agarwal instituted a small-scale R&D facility in Bangalore in 1970 where the skilled professionals integrated traditional knowledge of herbs and modern science for creating breakthrough products to meet the emerging needs of the human and animal healthcare industry. Observing the need for a bigger and better research facility harboured by Natural Remedies' expansion, the management refined its existing R&D center into the best-in-class facility with modern technology and latest lab instruments in 1996. Fostered by the dynamic leadership of Mr R.K. Agarwal and his son's Mr Anurag and Mr Amit , Natural Remedies' mettle in manufacturing and marketing scientifically validated, effective, safe and consistent herbal veterinary & human healthcare products has been acknowledged worldwide.

Creating Value as a global enterprise

"We take pride in sharing our scientific knowledge with the world through contributing to various pharmacopoeias. Our exhaustive offerings, seed-to-shelf efficiency, competitive pricing, coupled with innovative production and standardized manufacturing processes make us the best-in-class partners for your business."

The year 1998 witnessed a landmark as the organization was rechristened as Natural Remedies and got transformed into a professionally managed organization under the aegis of its current CEO Mr Anurag Agarwal. The move brought a multi-fold growth for the organization and strengthen its presence as a leading Herbal Veterinary Healthcare company in India. Headquartered at Bangalore, Natural Remedies has expanded its wings across the global market horizons including USA, Australia, Korea, South East Asia, Latin America, Europe and the Middle East. Natural Remedies caters to a broad spectrum of high-quality services to assist various stages of drug discovery and development. With state-of-the-art facilities and instrumentation, the organization offers services in assay development, compound profiling and in vitro safety with its commitment to providing high quality, cost-effective in vitro services with a rapid turnaround time. While successfully marching ahead on its endeavour, Natural Remedies has infused its expertise for:

Animal Health Business – Finished Formulations 

Natural Remedies has always been at the foreground when it comes to providing best-in-class natural solutions for the animal healthcare industry. The organization enjoys a wide spectrum of presence across the animal healthcare industry spanning dairy, poultry & aqua segments limiting not only to Indian market but also to other countries.

Top brands-

  • Topicure- Biggest Brand in Veterinary Skin Care Segment
  • Wisprec Advanced – 1st & largest anti-inflammatory spray for mastitis
  • Glucaboost– Leading brand in Energy care segment
  • Involon– Leading herbal uterine tonic in India
  • Zigbir– Leading Herbal Liver Tonic in India
  • Kolin Plus- Natural replacer of synthetic choline chloride

Human Health Business – Standardized Extracts

Fuelled by its values of creating health and happiness for all, Natural Remedies brings standardized herbal extracts with enhanced safety and bioavailability to deliver world-class performance in supporting healthcare naturally. The products manufactured under the umbrella of Natural Remedies are Kosher and Halal Certified. The patents received by the products reassure the excellent quality, safety and consistency the organization is known for offering. Natural Remedies' quality human healthcare products combined with perfected expertise offer global clients a one-stop-shop fulfilling all their requirements of quality health supplements and formulation ingredients.

Branded Ingredients –

  • Turmacin: Discover the power of Turmerosaccharides™. There is more to Turmeric than just Curcuminoids*.
  • Bacomind: Sustainable and clinically researched brain health solution with 9 bioactives for cognitive wellness*
  • Gutgard: Innovative, clinically researched "flavonoid rich" bioactive for guthealth

Natural Remedies' leading-edge innovation hub: The Research & Development Center

Spread across 25000 sq ft. and employing over 40 scientists from different disciplines, Natural Remedies' R&D Center performs various pre-clinical studies under GLP environment. Natural Remedies Pvt. Ltd. also offers contractual research & analytical services in the areas of phytochemistry, in-vitro bioassays, experimental pharmacology, microbiology, qualitative and quantitative analysis, phytochemical and residual analysis. The seasoned team of scientists at Natural Remedies is acknowledged in applying cutting-edge technology and ideas to the research programs and delivering a flexible, tailored approach to all research objectives, whether a one-off service or a complete research program. Harnessed by the values of reproducibility, accuracy, efficient timelines and quality reporting, Natural Remedies' contractual services also wears the characteristics of:

  • Custom study design and data interpretation by highly experienced scientists
  • Collaborative approach during the scientific process to meet the study objectives
  • Capability to develop new models to fulfil unmet needs

Natural Remedies R&D Centre has been certified for Good Laboratory Practice (GLP), Compliance Monitoring Authority (NGCMA) for conducting nonclinical studies for herbs and others. The R&D center is accredited by NABL (National Accreditation Board for Testing and Calibration Laboratories) as per ISO/IEC.17025:2005 for biological and chemical testing. The analytical chemistry department is also a Government approved Public Testing laboratory for analysis of Ayurveda, Siddha and Unani medicines. Natural Remedies' analytical laboratory has contributed many monographs on Indian medicinal plants to various National and International Pharmacopoeia including United status of pharmacopoeia (USP), IP Indian Pharmacopoeia, API Ayurvedic Pharmacopoeia of India, etc. to name a few.

The Chronoscope


  • 1963- 1st Dairy Brand was Launched
  • 1996- Set up of modern R&D Centre in Bangalore
  • 2000- Launch of standardize extract division
  • 2002- Stepped into Poultry Industry
  • 2010- Emerged as No. 1 Veterinary Herbal Company in India
  • 2013_ Topicure – our largest selling wound spray become a 20cr brand
  • 2015- Animal Health Business crossed the 100cr turnover
  • 2016- Organisation crossed the 200cr turnover

Awards & Accolades

  • Chosen as Asia's Best Healthcare Brand by Economic Times – 2017
  • Recognized with certificate of appreciation for donating reference extracts and monographs to US PharmacopeiaHealthcare Leadership Awards for Best HR Practices & Best Quality Initiative by ABP – 2017
  • Company with a great manager by People business group – 2017
  • Upcoming Research-Based Phytoceuticals Company by CIMS Medica-2017
  • Supply chain operational excellence award by ET Now -2018
  • 'Corporate Excel Award from Corporation Bank'
  • Received Shefexil Award
  • Natural Remedies Pvt. Ltd. is a recognized leader in the field of Herbs and Phytocompounds, as proven by accolades received from organizations and personnel from across the world.

Highly proactive, robust & diversified organization carrying a strong portfolio of scientifically proven products and an emerging global reach, Natural Remedies' leadership is more than just a matter of higher dividends Natural Remedies' commitment towards the society can be reflected in the initiatives taken for the welfare of the society.

Giving Back to the Society

Promotion of Education

The company is pouring on educating children belonging to poor families including employees by providing books and stationeries to the school children near the vicinity of the factory. Natural Remedies also contributed to Kruthika foundation for the free education of selected kids.

Furthermore, the organization has also contributed to scaling up rural development through education and employment for partial school building construction by donating at 'Pardada-Pardadi' Educational Society.

Eradication of Hunger, Poverty and Malnutrition and promotion of health

Natural Remedies is focusing on eradicating hunger, poverty, and malnutrition by promoting health care activities including preventive health care and sanitation and making available safe drinking water to the villages preferably in the vicinity of the factories.

Installation of solar panels at Bharti Vidya Bhavan by Natural Remedies

The brilliant minds behind the unchallenged leader

Shri. Ramlal Agarwal


Torchbearer Shri R.L Agarwal started the journey of natural remedies with herbs from a small place called Chakrata located in Himalayan regions of North India and helped poor herbs collectors for their livelihood. His love for animals inspired him to pioneer the use of herbs for animal welfare.

Mr R.K. Agarwal


"Life is all the choices you make, and if your choice is based on profound interest, success is not a distant object".

Mr R.K. Agarwal started his career in his early teens and remains an embodiment of the above-said quote. His keen interest in understanding the benefits of herbs to animals and mankind resulted in what is known today as Natural Remedies Pvt. Ltd. With persistent effort and the development of some very effective herbal combinations later, he helped lay the foundations of the company which has now become a 35-million-dollar enterprise.Over five decades, Mr Agarwal gained extensive knowledge on the medicinal herbs of India and their prudent use in restoring health. He was passionate about developing effective and consistent herbal products with delivering good value for money. Shri R K Agarwal has been a visionary and a spokesperson for the herbal industry. A few key positions he held include:

  • Member: Vision Group on Biotechnology, Govt. of Karnataka
  • Member: Shellac and Forest Products Export Promotion Council (SHEFEXIL)
  • Chairman: Expert Committee on the promotion of Indian System of Medicine using Biotechnology, Govt. of Karnataka
  • President: Association of Veerasandra Industries
  • Ex-Vice President (South India): Ayurvedic Drug Manufacturers Association of India (ADMA)
  • Ex-President: Karnataka Indian Medicine Manufacturers' Association (KIMMA)

Today, Natural Remedies has grown to a vista where no one has reached. What has been fuelling the endeavour of this animal healthcare leader? Let's know from the pacesetter itself.

There is no joy at the end of the journey or achieving the milestone. The joy is in the journey itself

He believes in the mantra of being sensitive and mindful of the impact to the environment, people, customers, and everyone associated with Natural Remedies. Under the innovative leadership of Managing Director & CEO Mr Anurag Agarwal, the company has carved a place for itself as India's No.1 herbal veterinary healthcare company. Leading from the front, Anurag Agarwal also serves as the Chairman of the herbal subcommittee of Indian Federation of Animal Health Companies (INFAH). Having its association with the company for over 20 years and spearheading Natural Remedies' operations for the past 5 years, he has been instrumental in taking the organization to newer heights and evolving into one of India's leading healthcare companies. Passionately committed to the paradigm of 'Harnessing Nature and Applying Science for Health and Happiness', Anurag Agarwal believes in 'Collaboration and Winning Together.' A graduate from Govt. College, Chandigarh, Anurag did his post-graduation from St. Joseph's College, Bangalore. He is also associated with Udayan Care and Anandham Youth Foundation, contributing to the welfare of the underprivileged.

He is also honoured with prestigious "Inspirational Leaders Award 2018"at UK-Asia Business Awards & Conclave'

A walk of words with the leader

In a talk with Mr Anurag Agarwal, Managing Director & Chief Executive Officer

You have been at the helm of Natural Remedies for two decades and in leadership position from last 6 years. If you were to reflect on this period of your life, what would be your most satisfying memories?

I've seen the organization evolving constantly i.e. from 20 people to 500 people in 20 years.  We did face complex challenges at every turn of our journey but our desire to overcome them was strengthened with values like, evolve & improve, and remaining useful to society while doing the business.   Over the period of time, my personal transformation happened as CEO of the organization, who started believing that if we take care of people, their development, making their journey fulfilling while they are with us, will achieve more productive results for the organization instead of merely a task completion. Topicure, the largest wound care product on the market which takes care of more than 50Lkah animals per year gives us a sense of satisfaction in delivering top-notch products.

Another memory of mine is starting human health extract business – we first researched about Indian herbs & their utility in comparison to European or other countries. Backed by thorough scientific research, we created standards for herbs & contributed to different pharmacopoeias of the world to deliver better healthcare solutions.

Is there a passion that this fills for you personally?

Every individual has something unique to offer & my desire is to help people in expressing their quality & contributing towards a powerful team.  My passion is to shift everyone around me from competition to collaboration & I feel delighted when I see people collaborating instead of competition & winning for self.

To start by looking back, what do you think sprouted as the major change in the Indian Animal Health Industry in the last 20 years?

Globally now the trend is to move towards phytogenic products & in the coming 5-10 years, natural products are going to be on a completely different level. Europe has started experiencing this change from 2006 onwards & India is about to experience this wave.

How has the responsibility of being the Managing Director over a period of time changed you as a person?

We moved from a family owned business to a professionally run organization and introduced system driven processes, standards & structures to compete with the best of the companies. This shift needed a constant evolution of myself as a person & this could not have been possible without the guidance of my mentors, Mr Badri Agarwal & Mr Aroon Raman. Also, my meditation has helped me to evolve as a better human being- it has increased my ability to think, ability to respond instead of reacting and has contributed to shaping my life.

Mr Agarwal, how satisfying it is to be a philanthropist?

My life feels different now- I'm full of energy to add something new to the environment; something which will help our people in the organization to transform themselves in the right direction and that is the most satisfying part of my journey. People should enjoy their journey with us & our existence should add value to everyone associated with us.

What have been your biggest rewards during this journey of thinking beyond business and doing the best for the society?

 Happiness Self satisfaction and peace of mind

Some consider it to be their responsibility to give back to the community and it goes deeper than an angle. A simple question, how to be the change?

For me, it's a joy to give by creating happiness while adding value or being useful to our surroundings. Creating joy is extremely satisfying & fulfilling for us & we want to cascade this to each & everyone associated to us. One should start by living a life which is useful to others & I want to practice this by myself & creating an example to spread this practice.

Anything else that I didn't ask that would be wise advice to aspiring entrepreneurs.

In my personal opinion, do things which are good for the society or for everyone while you achieve your business goals. This is far more satisfying & fulfilling than merely chasing a business target or making money

Recently, Mr Anurag Agarwal has been acknowledged with prestigious 'Inspirational Leader Awards 2018' at UK-Asia Business Awards & Conclave, London.

Walking towards a bright future

"Now globally there is a trend of moving towards Herbal/natural products- which is a good scenario for us as it's our forte. We are looking for huge growth in our international business as our products are already established in terms of quality & consistency.  We just need to put a step further to make most of the business with those in global markets & get established as the most preferred brands in the herbal/natural category."

The organization is working in parallel to address these growing demands with best quality products & consistent results. With its lined-up plans for future, Natural Remedies is strengthening its Marketing Strategy Approach to place the company in a totally different market leadership footing. Natural Remedies' future plans are angled to invest in People, Culture and Organizational structure, reflecting the long-term aspirations & works as support to complete those requirements.

Unfolding its roadmap towards bright future, Natural Remedies envisions ushering all its key brands to Best-of Class levels against the key competing brands. At Natural Remedies, the organizational culture where everyone – be it, employees, customers, or partners – feels valued and respected is strongly merged to the business goals and the company is aiming to double its revenues by the year 2021

Get The CEO Magazine to your Door Steps; Subscribe Now

Software Suggestion

No stories found.

Best Place to Work

No stories found.

CEO Profiles

No stories found.

Best Consultants

No stories found.

Tips Start Your Own Business

No stories found.