Danish Jewellery brand Trollbeads entering India soon
Trollbeads started life in 1976 in a small jewellery store in Copenhagen, Denmark, and is the original beads-on-bracelet brand. Today Trollbeads stand as a global brand with sales in over 40 countries through distributors, subsidiaries and more than 3,500 retail outlets.
The combination of artistic originality, creative craftsmanship and a love for quirkiness is what makes Trollbeads different from other jewellery.
Trollbeads Jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones.
Trollbeads is world famous for the enchanting way it plays with glass. Each glass bead is individually handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.
Trollbeads is a part of Danish Design legacy, which is known for its simplicity, functionality and quality. Trollbeads has won international artistic recognition and has been exhibited at Sculpture Objects & Functional Art in Chicago and New York.
Trollbeads is an exquisite set of interchangeable and handcrafted jewellery pieces which let you create your own look. At the heart of the collection are the beads themselves.
Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity and last but certainly not least, in the familiar things of everyday living. The collection includes beads, bracelets, necklaces, earrings, rings and tiaras.
Trollbeads successfully expanded its business across the world through local business partners. Collaboration with distributors and franchise partners has been a highly effective way of entering and expanding in new markets.
The fundamental ingredients in Trollbeads success have been the cocktail of Trollbeads supplying products of highest quality and providing its business partners with an international brand name, sophisticated IT platforms, marketing guidelines and sales training mixed with business partners' passion for Trollbeads quirky jewellery and local know-how about the markets.
Trollbeads has in recent years seen growth in its key Asian markets such as China and Japan. The success in Asian countries has given Trollbeads taste for more of Asia.
Hence, Trollbeads has now set its eyes on India – which has always been a fascinated country for Trollbeads. The diverse and colourful culture of India has inspired many of Trollbeads products.
Trollbeads has recently appointed Mr. Ashutosh Vaidya (Ex Director @ Luxottica, Samsonite), as its Representative for India. Mr. Ashutosh will operate Trollbeads India strategy which centres around Concept Stores and Select Retail Partnerships.
Furthermore, Trollbeads expects to have more than 200 Point of sales in India in the next 2-3 years' time. Trollbeads is currently at advanced discussions with some major jewellery retailers and is expected to announce its India Partners soon.
For further details please contact MR. Ashutosh Vaidya on following mail address: ashutosh@trolbeads.com. You are also welcome to contact Trollbeads HQ in Copenhagen on +45 33 93 60 93 or mail address: sales@trollbeads.com
Get The CEO Magazine to your Door Steps; Subscribe Now