Ever wondered who the companies behind those exciting online casino games and sports betting apps you enjoy are? When it comes to the global arena of iGaming, there are a few big names that stand out among the rest. They’re the stars that pioneer immersive live casino experiences, craft extensive sports betting options, and create captivating themed slot games that enchant millions of players worldwide.
Some of these industry giants have been around since the inception of online gambling, while others are considered new to the scene, bringing in a fresh perspective. While the more established players have crafted a legacy of innovation, the newer ones challenge these norms and propel iGaming forward. Here are some of the biggest international names in the iGaming industry.
If we’re talking about established players, Microgaming is one of those companies that’s hard to forget about. Founded 30 years ago in 1994, they started off by developing online casino software. Throughout the years, they’ve consistently made a name for themselves, delivering award-winning and globally recognized casino platforms and sportsbook products in a safe and regulated way.
Their platform powers the world’s biggest online gaming brands, facilitating over 210 million bets per day. And it’s no wonder people flock to Microgaming’s products, seeing as they hold one of the most established international security standards, the ISO 27001. But it’s not just their safety that draws people in – it’s their variety of online casino titles, free games, and promotions too. In mid-2009, their immensely popular Mega Moolah game paid out the largest online casino payout at $6,374,434, up until the record was surpassed in 2015.
Pragmatic Play is another leading game developer in the iGaming industry, with a large multi-product portfolio that spans all major regulated markets, currencies, and languages. With their single API, they’ve backed everything from bingo to virtual sports and live casino games. They have a strong reputation for releasing top-quality gaming content that caters to a broad audience.
One of their biggest strengths is their themed slots, consisting of 250+ games. Whether you want to enjoy a dog-themed video slot, visit the Gates of Olympus, or celebrate the Chinese New Year with Year of the Dragon King slots, the theme choices are endless.
Other than slots, they’ve also made significant strides in the Live Casino realm. They boast features such as a state-of-the-art gaming studio, professional dealers, advanced broadcasting solutions, and 4K-quality cameras for deep immersion. Players can access exciting casino offers from Pragmatic worldwide via casinos.com for an unparalleled gaming experience.
This company has certainly gone through an evolution since revolutionizing the European live dealer platform back in 2006. Their suite of games includes live casino, slots, game shows, first-person ring games, and Evolution Dual Play – combining land-based and online casino opportunities. They also work with some of the most prominent names in the industry, such as DraftKings, BetVictor, and LeoVegas, which testifies to their reputation for excellence and reliability.
In 2013, Evolution became the largest single-site casino operation in Europe. In 2018, they signed an agreement with the Hard Rock Hotel & Casino in Atlantic City to provide it with Live Casino services. In 2019, they expanded their Game Shows category by launching MONOPOLY Live and Deal or No Deal Live. In 2020 and beyond, they have raised the stakes and continue to release ambitious plans that push the boundaries of iGaming.
Genius Sports is known particularly for its expertise in sports data and technology services. They offer innovative solutions to betting operators and sports leagues worldwide so they can grow their player base, upgrade their sportsbooks, and give fans more of what they love. For example, the company works to leverage technology and proprietary algorithms to distribute real-time sports data from events around the world. For live betting markets, this is key to giving their customers an engaging and accurate betting experience.
To help companies maintain their integrity, Genius Sports also offers a variety of tools to detect and prevent match-fixing and other corrupt practices. Their sophisticated monitoring systems and organization partnerships ensure that both operators and fans are protected. With technology solutions like odds management tools and player engagement solutions, they up the ante even more to upgrade the overall betting experience.
A Las Vegas-based company, Light & Wonder specializes in table games, shuffling machines, slot machines, and casino management systems. While most iGaming companies have their roots firmly in the iGaming sphere, Light & Wonder has a rich and extensive history that dates back to 1917. Autotote was a manufacturer that provided totalizator systems, which were used to calculate and display betting odds and payouts at racetracks for pool betting. Scientific Games, as Light & Wonder was called back then, eventually acquired the company and expanded their presence in the iGaming industry.
Because of this, Light & Wonder were able to use their deep expertise in wagering technology and tote systems to inform their creation of their own iGaming ecosystem. The company provides a range of services, systems, and its very own top-of-the-line OpenGaming network with over 4,800 games. They continue to partner with leading studios around the world to provide everyone with the latest and greatest in gameplay.
A business-to-business (B2B) sportsbook management system like Genius Sports, BtoBet boasts managed sportsbook services to enhance all aspects of an iGaming operation. Their two major products are the customizable and adaptable Sportsbook Platform and Neuron3 Player Account Management tool.
With the Sportsbook Platform, operators have the freedom to tailor their offerings to suit their brand identity and target audience. For instance, they could design a one-of-a-kind front end or even implement promotional tools that resonate with their player base. On the other hand, the Neuron3 Player Account Management tool provides valuable insight into player behavior and preferences. These advanced analytics can let operators gain a deeper understanding of player activities so they can craft bespoke experiences that drive engagement.